a framework for dealing with digital media
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A framework for dealing with digital media. Using a 4D approach Chris Addison, Web Communications, International Food Policy Research Institute 11 November2010, Svendborg Denmark. Web is dead?. - PowerPoint PPT PresentationTRANSCRIPT
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A framework for dealing with digital mediaUsing a 4D approach
Chris Addison, Web Communications, International Food Policy Research Institute
11 November2010, Svendborg Denmark
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Web is dead?
• top 10 Web sites accounted for 31 percent of US pageviews in 2001, 40 percent in 2006, and about 75 percent in 2010.
According to Compete quoted in wired
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4Dimensions online
• Decentralized content– Collection:Wordpress, Slideshare, Flickr, Youtube– Distribution:Feeds, Email, Embedding
• a Descriptive system to put information in context– Indexing:manual cataloguing, custom search
• ways to ensure we are part of the Discussion– Dialogue:Wikipedia,Facebook,Twitter, Linked-in,
Blogposts, Features• Display content for new devices, channels and
audiences– Display:Video, Slideshare, Mobile apps
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Description
DisplayDecentralisation
Tagging
feedsembedding
Flash+xml
Animated Brochures
Markup
Folksonomy
BlogsSocial Bookmarking
YoutubeSlideshare
Disquskeywords
(in context)
(Open to all)(in the right places)
Discussion
(with users)
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Decentralise
Your content on others sitesThe big ten and so many more……..
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Decentralise dissemination
Help others to feature your content
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Display and new channels
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Description
Putting information in contextBringing together
Showing the media - embedding
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Where the users come fromGoogle
Direct
ReferringSites
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Heightvisits
Wik
iped
ia
Feed
burn
er
Emai
l
Goo
gle
book
s
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WidthPages per
visit
Feedburner/emailEmail
Repec
Google books
Eldis
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DepthAverage
time on site
Email Twitter
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New dimension% New visits Wikipedia Mobile site
Facebook Twitter
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View of visitors
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Adjusted Country statisticsExpressing as proportion of connected users
South Africa
Ethiopia
Congo DRCBangladesh
SudanUganda
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3 outputs = 21% of visitors
Climate Change 6%Food Policy Report
Global Hunger Index 8%
Millions Fed 7%
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Video views 2500+
11000+ total visitsBook Visits 1000+
Booklet visits 700+
Reaching Multiple Audiences through Multiple Channels
Twitter followers >3000Powerpoint views >250
Seminar audiences >300
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Email/ discussion groups
EventVideo
Video
Video
Video VideoBookVid
eoTrailerVid
eo Book
let
Video
VideoD
iscu
ssio
npa
pers
Website Website Website
Infomediaries
Amazon
Communities
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The web engineCo
nten
t inp
ut to
ols
TwitterOAI for documents
iCAL for events
RSSBlog
CMS/Wiki
Youtube
Facebook/Linked in
Feed
exc
hang
e pl
atfor
mIndex Google sitemap
Google scholar
Google news
Web
car
e sy
stem
Anal
ytics
syst
em
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Questions? #4ddk