a day in the life of the modern smartphone user [infographic]
DESCRIPTION
This infographic looks at mobile usage trends to show a snapshot of the day in the life of the modern smartphone user.TRANSCRIPT
say it is acceptable to use your mobile device while on the toilet
sleep with their mobile device
18%use their mobile device during a date
9%check their mobile device during an interview
check their mobile phones during a meal at least once a day
SOCIAL MEDIA IS BECOMING MORE VISUAL
4 in 10 use
SOCIAL NETWORKING
1 in 10 play
NETWORK CONNECTEDGAMES
2 IN 10 WATCH
MOBILE VIDEO
2 IN 10 USE THE
APP STORE
2 IN 10 LISTEN TO
INTERNET RADIO
5 IN 10
SMARTPHONE SUBSCRIBERS ARE SERVED ADS
63%of social media ismade up ofimages
32%of social media ismade up ofvideos(Twitter, Vine, and Instagram Video apps)
TODAY:
MOBILE ADS ARE SERVED TO 50% OF SMARTPHONE SUBSCRIBERS
50%
of a smartphone subscriber’s daily mobile data volume is generated by ads
2%1 in 20 are served video ads
of consumers believe that ads do not count AGAINST their quota59%
HALF OF THE TOP TEN HEALTH APPS ARE FITNESS APPS
* Fitness tracking apps require higher data volume when in use because they are constantly updating the user’s status
*This accounts for 1.5% of a user’s mobile data usage
*In 2013 no mobile games required video to be sent over the mobile network
*Newer games have embedded video and use more data
50%of mobile network data is driven by media players
49%
7%
19%
4%
20%
even though the ads do, in fact, count against their quota
HOW LONG DOES IT TAKE FOR A USER TO ABANDON A MOBILE WEBSITE?
70%
35%
FUN FACTS
HOW MOBILE SUBSCRIBERS USE DATA
MOBILE ADS USE DATA
FINANCE 8AM
NEWS & BLOGS8AM, 12PM, & 5pm
DATING10PM
ADULT12AM
FITNESS6PM
SOCIAL7-10PM
VIDEOS8AM, 12 PM,5pm, & 8PM
WEATHER 8AM
SHOPPING9AM OR 8PM
PEAK TIMES FOR CONTENT ON MOBILE
MOBILE HEALTH APPS ARE GROWING IN POPULARITY
1 IN 10 PLAY NETWORK-CONNECTED GAMES
SMARTPHONE MEDIA PLAYER USES THE MOST DATA
BUT SMARTPHONE USERS STILL AREN’T SATISFIED
U S A G ET R E N D SU S A G ET R E N D S
48%
SPEED IS INCREASING ON THE MOBILE WEB
A D ay i n t h e L i f e o f t h e M o d e r n S m a r t p h o n e U s e r A D ay i n t h e L i f e o f t h e M o d e r n S m a r t p h o n e U s e r
Source: Citrix Mobile Analytics Report January 2014. For more info: www.citrix.com/products/bytemobile/
IN 2013...
50% of web pages loaded in 8 seconds or less
IN 2014...
50% of web pages loaded in 5 seconds or less
3 seconds faster THAN IN 2013
8 5
blame the mobile operator when a video stalls57%
33%
5 sec. to load
10 sec. to load
20 sec. to load
33%
54%
68%