infographic - uk retail - rising role of mobile for modern grocery buyers
DESCRIPTION
InMobi Vertical Insights series helps brand advertisers understand how consumers use mobile media to research and shop for products and services, and how mobile complements other channels throughout the purchase process.TRANSCRIPT
Insights
Age Group
99%Women
92% Men
RISING ROLE OF MOBILE FOR MODERN GROCERY BUYERS
Modern Grocery Buyers - 95% of mobile users in the UK intend to purchase groceries in next 90 days
Prices
Promotions and Discounts
Store Location
Product Infoor Availability
Loyalty Programme
46%
35%
28%
17%
14%
60%Latest
productsand prices
34% Special deals or
promotions
31% Detailed product
information
27% Showcase
pictures and videos
27% Highlight tips and recipies
14%Loyalty
programme ot rewards
What Are Modern Grocery Buyers Shopping For ?
What Drives Modern Grocery Buyers To Stores
Modern Grocery Buyers Are Heavy In-Store Mobile Surfers
70% of grocery buyers use mobile while they are shopping in retail grocery stores
2 out of 3 Modern grocery
buyers use
mobile specifically
for cost savings
& smart shopping
35+ 20-34 15-19
97% 96% 86%
Gender
SPECIAL OFFER
What Do Modern Grocery Buyers Surf For On Mobile
Male n = 232 Female n = 245
Mobile Ads That Modern Grocery Buyers Prefer
OFTENRARELY ALWAYS
19% 12% 9%
Fresh Groceries86%
Frozen Food74%
Baked Goods72%
Household Products70%
Packaged or Canned Food66%
Pet Food and Accesorries36%
20.1
Deals and Promotions
49% Loyalty Programme
18%
Customer Service
30%
Prices76% 20.1
53%
Sale
1234 6666 88
PAY HERE
Product Selection34%
Store Location
SOMETIMES
29%
VERTICAL INSIGHTS : RETAIL GROCERY
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Average MonthyIncome
3406