Art Directorcolours lover

traveller

lighthearted

inspired

fashionista

Creat ive Thinker

Italiandreamercat loversweets addict

OUR EXPERIENCE

+COGNITIVE EMOTION

7 fundamental principles of design

MONDAYWHAT I LEARNT ABOUT DISCOVERABILITY

TRACKPADThe problem

A SMALL NOTEThe SOLUTION

DISCOVERABILITY

01 • The first impression counts

• Design intuitive & Simple things

LESSONLEARNT

It is possible to determine what actions are possible

and the current state of the device.

TUESDAYWHAT I LEARNT ABOUT AFFORDANCES

INSECT SCREENThe problem

A STICKERThe SOLUTION

AFFORDANCES

• DON’t HURT ANYONE

• PERCEPTION IS IMPORTANT

LESSONLEARNT

02

The relationship between the properties of an object and the capabilities of the agent to determine just howthe object could possibly be used.

WEDNESDAYWHAT I LEARNT ABOUT SIGNIFIERS

DESTINATION-CONTROLThe problem

SINGLE CALL BUTTONThe SOLUTION

CALL

BUSY

SIGNIFIERS

• PROVIDE CONTEXT

• Provide cues

• LESS IS MORE

LESSONLEARNT

Any sign or sound, any perceivable indicator that communicates

appropriate behaviour to a person.

03

THURSDAYWHAT I LEARNT ABOUT MAPPINGS

LIGHT SWITCHESThe problem

HALL KITCHEN

STAIRCASE

BATHROOM STORAGE CLOSET

LIVING ROOM

LABELSThe SOLUTION

MAPPING

• Group objects IN A MEANINGFUL WAY

• USE SPAtIAL CORRESPONDENCE

• PRIORITISE INFORMATION

LESSONLEARNT

The relationship between the layout of the controls and the devices

being controlled.

04

FRIDAYWHAT I LEARNT ABOUT FEEDBACK

QUEUEThe problem

INFORMATIONThe SOLUTION

BLA BLA

BLA BLA

FEEDBACK

• Reduce DELAYS • communication is key • PLAN AND INFORM

LESSONLEARNT

The results of actions and the current state

of the product or service.

05

SATURDAYWHAT I LEARNT ABOUT CONCEPTUAL MODELS

DIGITAL CLOCKThe problem

OUT OF THE WINDOW The SOLUTION

CONCEPTUAL MODELS

• the user is not like you! • Switch shoes • Be Consistent

LESSONLEARNT

An explanation of how something works.

06

SUNDAYHOW I LEARNT ABOUT CONSTRAINTS

DRAWERThe problem

SPOT THE DIFFERENCESThe SOLUTION

CONSTRAINTS

• Present few choices • Suggest the DESIRED action • prevent errors (or redressThem)

LESSONLEARNT

Physical features of an object that limit its relationships with other objects,

the operations that can be performed on it and the possible behavior.

07

OUR EXPERIENCE

+COGNITIVE EMOTION

The positive reinforcement Cycle

APPEALING

VALUABLE

MEANINGFUL

3 FUNDAMENTAL QUALITIES

OUR EXPERIENCE

+COGNITIVE EMOTION

DISCOVERABILITYAFFORDANCESIGNIFIERSMAPPINGFEEDBACK

CONCEPTUAL MODELS CONSTRAINTS

APPEALING VALUABLE

MEANINGFUL

THANK YOU!

@ChiaraAliotta