My Name is

Diane

Silicon Valley

I live in

Credit: istockphoto

I am a

DesignerCredit: istockphoto

No, not that kind…

Not this eitherCredit: istockphoto

I design

ExperienceCredit: istockphoto

I deliver

Wireframes

And

Flow diagrams

This is my

Design Process

Analyze requirements

Analyze Requirements

Research Create flows/wireframes

DocumentIterate design

What problems need to be solved?

Is there any data or analytics to inform design?

How can this flow and page level elements be improved?

Based on team feedback, iterate on design concepts.

Document design and behavior if required.

I did this

Before After

Which became this

Results

1. Increase in conversion rates.

2. 6% increase in cross-sell to other products .

And this

Which became this

I also did this

Before After

Which became this

Results

In usability testing, all participants added a bank freely when presented with option in this manner.

A vast improvement overcurrent behavior.

I even did this

Which became this

Design lead for global prototyping strategy.

Collaborating with global product team to create user experience strategy for several PayPal product lines.

I am currently

LeadershipStrategy +

I work with

Collaboration

A global team of product managers, content managers, visual designers, and development teams.

Outside agencies to give design direction and guidance on product development.

Want to see more?

Contact Me

http://www.linkedin.com/in/dianegarcia