A day in the life of a Strategic Product Manager will find you in one or multiple areas of the following steps:

Business Assessment

•Current landscape

•Content audit

•Assessment of revenue streams vs. expenditures

•Challenges

•Goals

•Targets

•Budget & resources

Research & Analysis

•Competitive analysis

•Consumer data (what are our customers saying)

•Audience data analysis (what is the data saying)

•Keyword research & analysis

Strategy & Planning

•Revenue pipelines & CTA

•Revenue & traffic forecasting

•Content strategy + social media

•Site map

•Conceptual mocks

•Meta data

•Buisiness requirements

•Executive signoff

•Creative brief

•Technical brief

Content Creation

•Multi-channel persona development (print/web/ phone/tablet)

•Copywriting

•Content optimization

•Messages

•Editorial calendar

Structure

•User cases

•Devices

•Wireframes

•Navigation

•User interface (UI)

•Display ad requirements & ad operations brief

•CMS (content management system)

Website Design

•Design concepts

•Approval process from stakeholder(s)

•Page layouts

•Branding (if required)

Website Build

•Coding

•CMS integration

•Validation

•Content population

•Multi-platform testing

•Code push to QA for additional testing

•Analytics setup and comScore entry (if required)

•Launch!

•A/B Testing

•Dashboards

Marketing & Social Media

•SEO monitoring & improvement

•Display and audience targeting

•SEM

•Content promotion & distribution

•Multi-channel marketing: print, web, mobile, social

•Social Meida posting (to accounts defined in planning stage)

•Press releases

Support & Post Launch

•Support

•Training

•Maintenance

•Measure results

•Post launch executive summary

Kim MacFarlane, Product Manager | @KimMacfarlane_