a data visualisation story - top tips from the guardian masterclass. creatives group: data...
TRANSCRIPT
![Page 1: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/1.jpg)
DATA
![Page 2: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/2.jpg)
DATA
![Page 3: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/3.jpg)
Design Verb:!
!Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it.
A DATAVISUALISATION STORY
![Page 4: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/4.jpg)
PROCESS
![Page 5: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/5.jpg)
A DAtA visuAlisAtion STORYProcess
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
![Page 6: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/6.jpg)
A DAtA visuAlisAtion STORYProcess
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
![Page 7: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/7.jpg)
A DAtA visuAlisAtion STORYProcess
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
![Page 8: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/8.jpg)
STORY
![Page 9: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/9.jpg)
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
![Page 10: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/10.jpg)
A DAtA visuAlisAtion STORY
![Page 11: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/11.jpg)
A DAtA visuAlisAtion STORY
![Page 12: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/12.jpg)
A DAtA visuAlisAtion STORYProcess
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
![Page 13: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/13.jpg)
A DAtA visuAlisAtion STORY
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
Process
![Page 14: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/14.jpg)
A DAtA visuAlisAtion STORY
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
CONSIDER THIS
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
Process
![Page 15: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/15.jpg)
A DAtA visuAlisAtion STORYDATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
DO THIS
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
Process
![Page 16: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/16.jpg)
A DAtA visuAlisAtion STORY
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
USE ONE OF THESE
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
Process
![Page 17: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/17.jpg)
A DAtA visuAlisAtion STORY
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
USE THESE TOOLS
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
Process
![Page 18: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/18.jpg)
A DAtA visuAlisAtion STORY
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
TO PRODUCE
DATA STORY CHART DESIGN
TO PRODUCE
CONSIDERTHIS
? What doesyour audience
care about?
Which chartswill bringyour story
to life?
Does your chartlook good?
Is it acredible and
comprehensivedataset?
USE THESE TOOLS
USE ONE OF THESE
DO THIS
Choosethe best chartfor your story.
Seek outinteresting
patternsand trendsin the data
Find a storyin the data
that willresonate withyour audience
Experimentwith colour,
space and text untilthe information
is beautiful...
Data VisualisationMerge form and function to create outstanding infographics.
INTEGRITY FORM FUNCTION MEANING
SUCCESSFUL DATA VISUALISATION
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.
A B
AB
Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book
KEY:
Web Producer
Data Analyst
JournalistDesigner
Web Producer
Data Analyst
Journalist
Data AnalystDesigner
Process
![Page 19: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/19.jpg)
A DAtA visuAlisAtion STORY
Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.
![Page 20: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/20.jpg)
TRUTH
![Page 21: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/21.jpg)
A DAtA visuAlisAtion STORY
That’s Not The Way I See It...There are many different approaches to data visualisation - but two in particular have generated the most discussion.
Edward Tufte favours a traditional statistics-based approach, favouring clarity and accuracy.David McCandless is more interested in teasing stories out of data and then making them as visually appealing as possible.
EvidenceThe author of Beautiful Evidence believesthat if you notice the chart firstand not the data - then you’ve failed.
Loved by academicsand statisticians
TheoristHe has spent most of his life in Universities,in particular Yale and Princeton.
Present all data to show top-level trends
Never cheat data
Design should be minimalor invisible
First loyalty is to data
InformationHis book Information is Beautiful
is an attempt to apply graphic designprinciples to data journalism.
Loved by journalistsand graphic designers
PractitionerHe writes blogs and produces infographics
for a range of publications,including the Guardian and Wired.
Selective use of data toguide reader to key story
Tweak visuals if itmakes the story clearer
Design should be used toemphasise the story
First loyalty is to audience
Tufte McCandless
LOVES
ROLE
DISPLAY
DESIGN
ACCURACY
PRIORITY
FOLLOWERS
12
3
TUFTE VS MCCANDLESSThat’s Not The Way I See It...
There are many different approaches to data visualisation - but two in particular have generated the most discussion.Edward Tufte favours a traditional statistics-based approach, favouring clarity and accuracy.
David McCandless is more interested in teasing stories out of data and then making them as visually appealing as possible.
EvidenceThe author of Beautiful Evidence believesthat if you notice the chart firstand not the data - then you’ve failed.
Loved by academicsand statisticians
TheoristHe has spent most of his life in Universities,in particular Yale and Princeton.
Present all data to show top-level trends
Never cheat data
Design should be minimalor invisible
First loyalty is to data
InformationHis book Information is Beautiful
is an attempt to apply graphic designprinciples to data journalism.
Loved by journalistsand graphic designers
PractitionerHe writes blogs and produces infographics
for a range of publications,including the Guardian and Wired.
Selective use of data toguide reader to key story
Tweak visuals if itmakes the story clearer
Design should be used toemphasise the story
First loyalty is to audience
Tufte McCandless
LOVES
ROLE
DISPLAY
DESIGN
ACCURACY
PRIORITY
FOLLOWERS
12
3
That’s Not The Way I See It...There are many different approaches to data visualisation - but two in particular have generated the most discussion.
Edward Tufte favours a traditional statistics-based approach, favouring clarity and accuracy.David McCandless is more interested in teasing stories out of data and then making them as visually appealing as possible.
EvidenceThe author of Beautiful Evidence believesthat if you notice the chart firstand not the data - then you’ve failed.
Loved by academicsand statisticians
TheoristHe has spent most of his life in Universities,in particular Yale and Princeton.
Present all data to show top-level trends
Never cheat data
Design should be minimalor invisible
First loyalty is to data
InformationHis book Information is Beautiful
is an attempt to apply graphic designprinciples to data journalism.
Loved by journalistsand graphic designers
PractitionerHe writes blogs and produces infographics
for a range of publications,including the Guardian and Wired.
Selective use of data toguide reader to key story
Tweak visuals if itmakes the story clearer
Design should be used toemphasise the story
First loyalty is to audience
Tufte McCandless
LOVES
ROLE
DISPLAY
DESIGN
ACCURACY
PRIORITY
FOLLOWERS
12
3
![Page 22: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/22.jpg)
CARTOGRAPHY
![Page 23: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/23.jpg)
OR WHAT TO LEAVE OUT
![Page 24: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/24.jpg)
A DAtA visuAlisAtion STORYMaps
![Page 25: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/25.jpg)
A DAtA visuAlisAtion STORY
![Page 26: A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data visualisation, 12 May 2016](https://reader031.vdocuments.us/reader031/viewer/2022022201/589e1fb01a28ab605b8b6545/html5/thumbnails/26.jpg)
A DAtA visuAlisAtion STORY
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A DAtA visuAlisAtion STORY
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A DAtA visuAlisAtion STORY
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A DAtA visuAlisAtion STORY
Geographical accuracyData lookup
Choosing the right approach
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A DAtA visuAlisAtion STORY
Geographical accuracyData lookup
Pattern perception
Choosing the right approach
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SOME OF OUR WORK
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A DAtA visuAlisAtion STORY
THE LIFESAVERS – ANTHONY NOLAN ANNuAL REpORT ANd AccOuNTS 2015 THE LIFESAVERS – ANTHONY NOLAN ANNuAL REpORT ANd AccOuNTS 20158 9
THE YEAR IN NUMBERS
it all adds up to a great year
brand new RS-II machines in our laboratories – the next step in our groundbreaking Third Generation Sequencing strategy.
355,800
research papers published by our staff.41
£11.4mincome from fundraising, in the last year – including the RGF grant and fundraising income from our trading subsidiary.
In total, we raised over £11.4 million in this financial year, compared to £8.3 million for 2013/2014 – no mean feat in a static UK charity fundraising market.
34 people received a grant as part of our new Patient Grants Programme, which offers financial support to patients with low income and limited savings.
53,129potential donors recruited – more than any year since 1986.
1,259patients given a chance of life.
42countries came to the World marrow Donor Association (WMDA) biennial international conference, which we hosted – the event saw over 300 delegates in attendance, some from as far afield as China and Australia.
9,000people signed our #SaveALifeat16 online petition, prompting over 100 MPs to get behind our proposal.
553,873potential lifesaversBy the end of the financial year we celebrated reaching 553,873 people on the register.
£1.47mraised from the Virgin London marathon 2014, smashing our £1.1M target. We also saw
of our incredible runners taking to the streets of London, cheered on by 800 volunteers.
new Anthony Nolan nurses in post at the Royal Marsden in Sutton, and Newcastle, with a third on the way later this year.
500
potential donors recruited by marrow (our affiliated student groups) in the last academic year.
Marrow groups now recruit
of those who go on to donate from the Anthony Nolan register.
12,000
44,830young people educated about stem cell donation through R&Be talks and visits across the country.
28%
impressions on our social media channels over the financial year, with 10,600 new Twitter followers, and 16,200 new Facebook followers.
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A DAtA visuAlisAtion STORY
,0 9 7 2POTENTIAL LIFESAVERS ON THE REGISTER
IN YOUR COMMUNITY
AVERAGE AGE
MALE
10%
RANKING
OUT OF 650 CONSTITUENCIES
504Young, male donors are much more likely to be selected by transplant centres
27
Enter your postcode *
ChECk your STATSHow is your community doing in the search for lifesavers?
Every day, incredible individuals aged between 16-30 from communities across the country join our stem cell donor register. How many potential lifesavers live near you? Enter your postcode below to find out.
CoMMuNITIES Versus CANCer
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A DAtA visuAlisAtion STORY
,0 9 7 2POTENTIAL LIFESAVERS ON THE REGISTER
IN YOUR COMMUNITY
AVERAGE AGE
MALE
10%
RANKING
OUT OF 650 CONSTITUENCIES
504Young, male donors are much more likely to be selected by transplant centres
27
Enter your postcode *
ChECk your STATSHow is your community doing in the search for lifesavers?
Every day, incredible individuals aged between 16-30 from communities across the country join our stem cell donor register. How many potential lifesavers live near you? Enter your postcode below to find out.
CoMMuNITIES Versus CANCer
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A DAtA visuAlisAtion STORY
PRICING BREAKDOWN X%
X%X%
AdmINIstRAtIve OveRheAds X%Costs incurred to Anthony Nolan for facilitating the import, including shipping administration, donor selection, search and provision, clinical liaison and facilitation, and patient support.
QuAlIty AssuRANCe X%Associated fees to ensure that all imports and exports are properly licensed and accredited and meet the highest standards.
ReGIstRy CONtRIbutION X%A contribution to cover the costs of growing the UK registry, including donor recruitment and collection of cord.
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A DAtA visuAlisAtion STORY
£60It costs £60 to recruit and retain each new person on the register.
WE NEED MORE YOUNG MENYoung men aged 16-30 are the most likely to be chosen to donate – over half of those who donated in the last two years were young men.
But they only make up 15% of the register.
£2.12MIn 2014-15 we spent £2.12 million on groundbreaking research.
30-70%Transplantation is a complicated procedure and the probability of long-term survival can range between 30-70% depending on a variety of factors.
Only 20% of black, Asian or minority ethnic transplant recipients receive the best match.
The figure for Northern European transplant recipients is 60%.
BAME
The average age of our donors is 31.
The most common age of donors is 23.
ANTHONY NOLAN IN NUMBERSEvery year, we update the organisation’s key stats, to ensure our messaging and communications are as accurate as possible. This infographic showcases a few key stats that you’re likely to use over the coming year.
EvERY 2O MINUTES SomEonE IS dIagnoSEd wITh Blood cancEr.
31,200We helped over 1,200 people last year. But anthony nolan can only find the best possible match for around 60% of transplant recipients.
Early indications from anthony nolan’s recent research are confirming that the use of donors under 30 is associated with a trend towards better survival rates.
3123
15%
we give the chance of life to three people every day.
60%BEST POSSIBLE MATCH
20%
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A DAtA visuAlisAtion STORY
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A DAtA visuAlisAtion STORY
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A DAtA visuAlisAtion STORY
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THANK YOU
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A DAtA visuAlisAtion STORY
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Visit the CharityComms website to view slides from past events, see what events we have coming up
and to check out what else we do: www.charitycomms.org.uk
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12 May 2016London#charitycreative
Creatives Group
Data visualisation