a critique of contagion and differentiation in unethical behavior
TRANSCRIPT
-
8/12/2019 A Critique of Contagion and Differentiation in Unethical Behavior
1/3
-
8/12/2019 A Critique of Contagion and Differentiation in Unethical Behavior
2/3
In the first experiment, the researchers set up four different scenarios. These scenarios were
identical in all but a few ways. In each scenario, a group of participants were asked to solve a series of
simple arithmetic problems within a five-minute time period. They wrote down and submitted how many
they were able to solve. These participants were allowed to reward themselves with a certain amount of
money for every question they got right. They were asked to return the money they did not earn. Each
scenario was different based on some condition. In the control condition, the experimenter confirmed
that the participant only took the money that they earned. In the shredder condition, the participants
were allowed to shred the evidence of their work and take the money that they said they earned. In the
two identity conditions, everything was the same as in the shredder condition except an actor made it
obvious that he or she was cheating and walked away with the full reward. In the out-group identity
condition, the confederate wore a rivaling colleges t-shirt. In the in-group identity condition, he or she
wore a plain t-shirt. The second experiment had all the same conditions as with the first experiment
except, instead of the two identity conditions, there was a saliency condition. This saliency condition
was identical to the shredder condition except that there was an actor who spoke up and asked if it was
OK to cheat. Here the experimenter answered saying that the participants can do whatever they want.
The results of the study showed that individuals do indeed change their behavior based on the
unethical behaviors of other people around them. In the first experiment, the researchers took the
average number of questions each participant submitted as getting correct from within each condition.
Each condition varied in amount as follows: the control group had the least, the out-group the second
least, the shredder group the second most, and the in-group the most. These outcomes provided a good
defense for the social-norms hypothesis because the confederate from the two identity conditions
caused a change in cheating in comparison to the shredder condition. The social-identity theory was
supported by the fact that the in-group condition allowed for more cheating than both the shredder
condition and the out-group condition. These outcomes do not substantiate the cost-benefit mechanism.
If this mechanism was at play, then the occurrences of cheating would have been the greatest and
approximately identical in both of the identity conditions. The results of the second experiment showed
that the control condition had the smallest amount of arithmetic problems solved, the shredder condition
reported the most being solved, and the saliency condition reported an amount in between the other two
conditions. The important conclusion to draw from experiment two was that the saliency of the situation
-
8/12/2019 A Critique of Contagion and Differentiation in Unethical Behavior
3/3
decreased the dishonesty of the participants. This was derived by a comparison of the saliency condition
to that of the shredder condition.
As with any study, this one had its limitations. The researchers did have restrictions on how they
were able to design their scenarios to imitate real world situations. For example, the possible damage to
the participants self-image was the only negative consequence of cheating in this study. This lack of
negative consequence is not necessarily realistic. Of course, the researchers are limited by what is
ethical and reasonable to implement as a negative consequence for a participants unethical actions.
Another limitation of this study was the simple fact that the researchers were not able to really get inside
the minds of the participants. If the researchers were able to know the exact details behind each
participants decision making process, that information would have been helpful in understanding the
causes of each participants actions.
I believe this study was designed well. They kept the study very simple and straightforward. The
improvements that do exist were probably not implemented due to a lack of resources such as funding
or time. An improvement for this study would be to incorporate other forms of unethical behavior
(besides lying) into the experiments. This would possibly have provided us with a more well rounded
understanding of the cause and effect of different types of unethical situations. Another improvement tha
could have been implemented (and that tries to address the mind-reading limitation mentioned above)
would have been to interview each participant after their session was complete. This may have provided
additional insight into the thoughts behind their actions.
This study proved to be quite interesting and informative. This study, and the many others like it,
are important to helping us understand ethical human behavior. Ethics are central to many of our worlds
greatest problems. Many aspects of our lives are defined by what is right and what is wrong. Our
futures are structured based on our decisions and the decisions of those in our society. This study brings
us one step closer to defining the true nature of the mechanisms that influence our decision making
process. I am sure this study will be a solid stepping stone for future development in this area. It created
empirical evidence that supported a few theories and opposed others. These newly discovered
constraints on established theories will certainly advance research in this field.