a cms for sites, apps, chatbots and internet of things
TRANSCRIPT
Online Has Changed
2016 - Beyond
Always online and deeply embedded in personal and professional lives.
Web Browser
Mobile Browser
Mobile Apps
Home, Echo, Nest
2006 - 2015
Frequency of use increased significantly over a wider range of channels.
Web Browser
Mobile Browser
Mobile Apps
1995 - 2005
Frequency of use was a few times a day via desktop browser.
Web Browser
The Consumer Is Changing Rapidly
Generation X
• Born 1965 – 1979• Open to technology: 1 Screen
at one time• Communicated in long form
and text• Content Consumers• Planners• Pragmatists• Hard-working and me-
focused
Millennials
• Born 1980 – 1994• Tech Savvy: 2 screens at once• Communicate with text• Curators and Sharers• Now-focused• Optimists• Want to be discovered
Generation Z
• Born 1995 – 2009• Tech Innate: 5 screens at
once• Communicate with images• Creators and Collaborators• Future - focused • Realists• Want to work for success and
society focused
An Organization’s Content Repository
Here’s how content is managed and published today.
Smart Home Assistants
Mobile Browsers
Mobile Apps
Twitter LinkedIn
CRM
Chatbots
Facebook Pages
Website
The Problem With That Approach
•No easy accessibility across channels
•No continuity in experience
•No Messaging Consistency
•No Deep Personalization
Company’s Content Repository
DNN / Proprietary and Confidential. All Rights Reserved.10
Liquid Content – Here’s How Content Can Be Distributed With A DNN Solution
Mobile App
Smart Devices
Chat Bots
Salesforce
Website
An Organization’s Content Repository
Single Master Copy
Assembly Engine
DNN Solution – Here Is How You Can Measure ‘Content Effectiveness’ With A DNN Solution Mobile App
Smart Devices
Chat Bots
Salesforce
Website
Data Points Collected in Cloud
Request Type, Account Code, Pageview ID, Version Number, Session
ID, VIsitor ID, Google Analytics USER ID, UTC Date TIme, URL, Client IP,
User Agent, IS MObile Device, Page TItle, Host name, Referrer, Protocol,
Language, Viewport Width, Viewport Height, Timezone offset, is logged in,
Content Items, Event Processes ITC Time, Partion ID, Event Enqued,
Request Type, Account Code,
Pageview ID, Version Number, Session
Unified analytics enable tracking across users and content, not just silos
Analyze user engagement across channels & content
Track content engagement across users and channels
Integration with GA for simple dashboards
Export data to favorite BI tools for custom analysis & dashboards
Integrate
Export
Track Users
Track Content
The Evoq CMS helps you reach your target customers today, and into the future. Visit our website to learn more. Alternatively, email our Sales Team to
request information.