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A Closer Look:KKR Capstonep
March 12, 2012
WelcomeHenry R. Kravis
OverviewDean B. Nelson
The Evolution of KKR’s Value Proposition
A i P i t N th A i E Asian Private Equity
North American Private Equity
European Private Equity
KKR Capstone Operational
SupportPublic AffairsKKR
Capital Markets
Infrastructure Special SituationsEnergy
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Operational Improvements are Core
• Invest based on insight and potential
• EBITDA growth drives value: driven by revenue, cost, and capital efficiency initiatives y
• Drive a sustained improvement in EBITDA trajectory
• Identifying opportunities is easy; executing them is hard
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Intensive Focus on Driving Revenue Growth
• While much of our work helps our companies with cost and capital efficiency, enormous emphasis is placed on initiatives to grow revenues
• Revenue growth is critical: you can’t cost-cut your way to sustainable high returns
Material Revenue Growth Drives Higher Returns
12.1% 2 3x
7.8%
12.1% 2.3x
1.9x
1Revenue(1) EBITDA(1)1MOIC of
Companies with Revenue
MOIC of KKR Investments
since Inception
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Note: Portfolio companies included may not be representative of the entire portfolio, and results may not be typical.(1) Portfolio companies with greater than 4% revenue growth, located in Western Europe and the US with annual revenue greater than $500 mm, and
original investment made between 4/2004 and 7/2007.
with Revenue Growth >4%(1)
since Inception
KKR Capstone’s Operating Model
Support late-stage due diligence
Help develop 100-Day Plan and operating metrics
Resources on the ground, working with management
Involve outside resources with specific, deep expertise p , p p
Build capabilities to sustain improvement
Move on!
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No th Ame ica E ope Asia No th Ame ica E ope Asia
Global Operational Model with Significant ResourcesNorth America Europe Asia
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North America Europe Asia
58
2832
KKR Capstone Senior AdvisorsKKR Capstone Senior Advisors
Aligned with KKR model on compensation and
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g porganizational structure
KKR Capstone Partnered with ~90% of KKR’s Portfolio(1)
Modern Dairy
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Note: Portfolio companies identified above may not be representative of the entire portfolio. (1) Percentage calculated by dollars of KKR equity invested rather than by number of KKR portfolio companies. Includes companies in funds subsequent to
the 1996 Fund, which was not contributed to KKR in the Combination Transaction, excluding Harman, Legg Mason, and CICC.
We Drive Significant Procurement Savings in Our Portfolio
Cumulative Annual Run Rate Savings ($ in mm)
• Cost saving opportunities are large in both indirect and direct spending
$500
$600
$467
$549
$500
$600
$300
$400
$300
$400
$99
$152
$211$200
$300
$223
$200
$300
$6
$52$99
$0
$100
2007 2008 2009 2010 2011
$6
$77
$0
$100
2007 2008 2009 2010 2011
10
2007 2008 2009 2010 2011
Indirect2007 2008 2009 2010 2011
Indirect Direct
2011 Enhancements in Procurement
Value Engineering Raw Materials
eAuction Global Capabilities
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Cross-Portfolio
• We execute multiple programs across our portfolio that improve our businesses
– Includes environmental results through Green Portfolio Program, which generated savings of $367m and 816 thousand metric tons of carbon dioxide from 2008-2010
2008 2009 2010 2011 2012
Green Portfolio
North America
Europe
Asia
Total Companies 3 8 15 16 21-23
Wellness
Total Companies 3 6
Responsible Sourcing
Total Companies 19 21 23Total Companies 19 21-23
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The Impact of 2011 Operational Improvements
60+ discrete initiatives at 20+
companies on three
Benefits from broad range of cross-companies on three
continents portfolio services
$530 millionof incremental run-rate
EBITDA impact from 2011 projects alone(1)
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Note: Past performance is no guarantee of future results. (1) Aggregate run-rate EBITDA impact of work performed at portfolio companies during 2011 with direct involvement of KKR Capstone. Company totals
based on 2011 financial results, budgeted plans for 2012, management forecasts, and team estimates. Excludes the impact of 2011 savings from Green Portfolio Program as figures have not been finalized.
p j
Case Study: Oriental BreweryVini Letteri
Company Overview
Domestic Product International Product
• Purchased from AB InBev in 2009; KKR’s 1st investment in Korea
• #2 beer producer in Korea; 41% national market share
• “One-firm” KKR team, including KKR Capstone, KKR Capital Markets, and Global Public Affairs contributed to success
KKR t hi h t bidd l l l PE fi
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• KKR not highest bidder; only non-local PE firm
Source: Oriental Brewery data.
Operating Improvement Investment Thesis
• Played key role in
KKR Capstone Role Value Creation
• Carve-out to stand up • Played key role in diligence; identified operational improvement areas
• Carve-out to stand up business
• Procurement practicesareas
• On ground day 1 with OB team executing key initiatives
• Wholesaler management program
• New product development initiatives
• Full team engaged for 24 months post-acquisition
• New product development
• Sales force effectiveness
• Green Portfolio Program• Monitoring sustainability of
initiatives• Inventory management
• Export growth
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Wholesaler Management
Which wholesalers should be prioritized?
h• Wholesale sales modelview
PriorityCustomers
Hig
h
• Every wholesaler must buy OB product
N i d t et O
verv
Customers
B V
olu
me• No price or product
discrimination
Mar
ke
• Customer prioritized based on:
Total OB volume with O
B
r Fo
cus
–Total OB volume with customer
–OB customer market share OB Market HighLow
Low
ust
omer
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share OB Market Share
HighLowC
Wholesaler Management
(Focus)(Manage)
(Others) (Maintain)
Balanced customer prioritization based on incremental
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pvolume by channel, customer profitability and OB total volume
Source: Oriental Brewery data.
WS #1
Wholesaler Management in ActionWS #1Incremental Volume: LowChannel: Pub Before After
Cases SpendKRW/Case Cases Spend
KRW/Case
Seoul/Sudo
Gangwon55k 44M 800 50k 35M 700
WS
#1
KyoungbukChungnam
Chungbuk
20k 7M 350 30k 12M 400
WS
#2
Kyoungnam
Jeonbuk
75k 51M 680 80k 47M 588
WO
TAL
JeonnamBusan TO
7% case growth; 8% spend decline; 14% reduction in spend/case
WS #2Incremental Volume: HighCh l
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14% reduction in spend/caseChannel: Convenience Store
Source: Oriental Brewery data.
Product Development
OB Blue Brand Volume ’06-’10 Cass Light Volume ’07-’09
1,500 1,419 300256
500
1,000
OB Volume
100
200
Cass LightVolume
208
0
500
2006 2010
345
0
100
2007 2009
76% volume decline since ’06; -30% annual volume CAGR
19% volume decline since ’07 launch; -10% annual volume CAGR
20Source: Oriental Brewery data.
Product Development
• Low score on overall taste
Consumer Feedback
• Brand image: consumers aged 50+g
• Product concept lacking
• Brand affinity and heritage still strong
21Source: Oriental Brewery data.
Product Development
New Brand Image New Product Concept
22Source: Oriental Brewery data.
Product Development
OB Brand Volume ’10-’11 Cass Light Volume ’09-’11
400
600
345
509450 300
400 373329
200 OBVolume
345
268
100
200
CassLight
Volume
208 198
02010 2011 Apr-Dec
2010Apr-Dec
2011
02009 2011 May '09 -
Apr '10May '10 -
Apr '11
47% volume growth from ’10-’11;68% growth 9 months post-launch
79% volume growth (40% CAGR) from ’09-’11;
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66% growth 12 months post-launch
Source: Oriental Brewery data.
Overall Results
32.5%49.1%
Market Share Growth Improved Profitability
680 bps 520 bps
27.4%42.3%
FY 2009 FY 2011FY 2009 FY 2011 FY 2009 FY 2011FY 2009 FY 2011
Valued at 2 7x(1) cost at 12/31/2011
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Source: Oriental Brewery data.Note: Past performance is no guarantee of future results. (1) On a US dollar basis.
Valued at 2.7x(1) cost at 12/31/2011
Case Study: CapsugelPete Stavros, Deal Team Lead
Company Overview
• Leading global supplier of capsules– ~60% global market share by value,
more than five times its closest competitor
Tapered rim of the body engages easily with the cap for problem-free closure
Six elongated dimples maintain precise round capsule diameter, improving filling machine performance
Capsule Schematic(1)
p– “Mission-critical” product where quality
is key, and customers require significant support
– Supplies over 190 billion capsules per Two aerodynamic air vents allow air f h i i l h
pp p pyear
• Non-core division of Pfizer– KKR acquired Capsugel in August 2011
to escape from the cap; critical when operating high speed filling machines
Closely-matched locking ringsprovide full circumference leak-free closure
Rounded, hemispherical endsare mechanically stronger and more resistant to deformation
for $2,375mm– Purchase price multiple of 11.3x LTM
Q2 2011 EBITDA (including fees, excluding pro forma cost savings)
FY2011 Revenue by Region
Asia
– 12/31/2011 net leverage of 5.6x
• Very global business– Global presence helps drive growth
t d d id t ti
Americas 36%
EMEA
21%
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prospects and downside protection 43%
(1) Source: Capsugel
Investment Thesis
• We saw an opportunity to make a great business even better, creating a stand-alone entity and partnering with management to:
– Create a world-class marketing function
– Improve sales force effectiveness
– Add new talent/capabilities to the organization
– Create a separate “emerging technologies” division
– Centralize and optimize procurement
– Enhance manufacturing productivity
– Reduce net working capital
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Case Study: CapsugelGuido Driesen, President & CEO
Making the Transition to a PE-Owned Independent Company
• The day after signing, a few items on Capsugel leadership’s mind:
1 Still so reliant on Pfizer… Could we buy, make, ship, and bill on “day one”?
2 Recruiting a new and expanded leadership team and creating an independent culture
3 Desire to expand our value creation initiatives
4 …While running the day to day just as before
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4 e u g e day o day jus as be o e
Capsugel Has Been Accelerating Its Value Creation Agenda
• Value proposition• Marketing
ti i tiGrowth
• R&D
optimization• Business development
Growth
• Manufacturing• Procurement• Global ERP
Margin Expansion
• Systems infrastructure
• SG&A• Insurance
Inventory• Inventory• AR/AP improvement• Treasury optimization
CapitalProductivity
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My Experience Working with KKR and KKR Capstone
Access to ExpertisePartnership Healthy
Balance“Day One”
Point of View
• KKR, Capsugel, Pfizer
• Deep understanding
• Dedicated, expert
• Focus on long-term value Pfizer
collaboration
• Learn and react together
understanding of company/ industry
• Perspective on
expert resources (e.g., carve-out)
• Access to the
term value creation
• Discipline on near-term
• Accountability still rests with management
where to invest to improve company
KKR network
• Access to expert partners (e g IT
results
(e.g., IT services)
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Case Study: CapsugelDerick Prelle
KKR Capstone Involvement at Capsugel
Operational DiligenceOperational Diligence
KKR Capstone
Value Creation Initiatives Transaction Execution
phas
supported Capsugel
since before since before the
transaction closed
Carve-Out
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KKR Capstone Areas of Focus
“D ” di
Deep-Dive Support
M k ti
Support & Expertise
• “Day one” readiness
• Carve-out
• Marketing
• Risk management
• Procurement• Manufacturing
• Budgeting
Day-to-day KKR Capstone involvement in designing and implementing the initiative
Support Capsugel management as needed with expertise or capacity
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The Scope and Scale of Running a Carve-Out
• Carve-out requires two KKR Capstone executives leading 50+ Capsugel colleagues for 18 months
Pfizer IT Infrastructure IT Systems
Stand-Alone Capsugel
Business A Business B Finance, Tax, and Treasury
Insurance/Risk Management
Business C CapsugelHR: People, Systems,
and ProcessesHiring: 56 Hires +
Most of C-Suite
Purchasing Real Estate
Health & Safety Corporate
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Health & Safety Governance/Legal
KKR Capstone’s Experience with Carve-Outs
Network of S lSpecialist Partners
Direct B t ti Direct experience managing carve-outs
Best practices in working with sellers
Super execution: on time, on time,
on budget, less risk
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Impacting Gelatin Inflation
9.50
Select US & European Gelatin Prices • Procurement actions underway:
9.00
EU
US37% US increase
33% EU increase
– Established cost transparency
– Pursuing new sources of supply
8.00
8.50supply
– Increasing competition among vendors
– Monetizing gelatin scrap
7.00
7.50
Monetizing gelatin scrap
Reduced Reduced
6 00
6.50
gelatin inflation by
30%
gelatin inflation by
30%
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6.0010Q1 10Q2 10Q3 10Q4 11Q1 11Q2 11Q3 11Q4 12Q1
Source: Composite of all vendor gelatin pricing. Figures shown on a relative basis; pork rind statistics reported by Snack Food Association.
Closing Thoughts: KKR Capstone and Capsugel
Hard work, many challenges… but off to a good start
Partnership to support managementPartnership to support management
Focus on deep support in a small number of initiatives
Lasting value through transfer of skill sets
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Legal Disclosures
The information and opinions set forth herein have been prepared by KKR & Co. L.P. (NYSE: KKR). This presentation is solely for informational purposesin connection with evaluating the business, operations and financial results of KKR & Co. L.P. and its consolidated subsidiaries (collectively, “KKR”). Anydiscussion of specific KKR entities is provided solely to demonstrate such entities’ role within the KKR organization and their contributions to the business,operations and financial results of KKR & Co. L.P. This presentation is not and shall not be construed as an offer to purchase or sell, or the solicitation ofan offer to purchase or sell, any securities, any investment funds, vehicles or accounts, any investment advice, or any other service by any KKR entities,including Kohlberg Kravis Roberts & Co. L.P., KKR Asset Management LLC or KKR Capital Markets LLC. Nothing in this presentation constitutes theprovision of any tax, accounting, financial, investment, regulatory, legal or other advice by KKR or its advisors.
This presentation contains certain forward-looking statements pertaining to KKR, including certain investment funds, vehicles, and accounts that aremanaged by KKR. It also contains projections or other forward-looking statements regarding future events, targets, or expectations regarding the funds.Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar expressionsconcerning matters that are not historical facts. These forward-looking statements are based on KKR’s beliefs, assumptions and expectations of futureperformance, taking into account all information currently available to it. These beliefs, assumptions and expectations can change as a result of manypossible events or factors, not all of which are known to KKR or are within its control. If a change occurs, KKR’s business, financial condition, liquidity andresults of operations, including but not limited to assets under management, fee paying assets under management, fee related earnings, grossdistributable earnings economic net income after tax economic net income fee related EBITDA committed dollars invested uncalled commitments coredistributable earnings, economic net income, after tax economic net income, fee related EBITDA, committed dollars invested, uncalled commitments, coreinterest expense, cash and short-term investments, book value and projected returns of its funds, may vary materially from those expressed in theforward-looking statements. The following factors, among others, could cause actual results to vary from the forward-looking statements: the generalvolatility of the capital markets; failure to realize the benefits of or changes in KKR’s business strategies; availability, terms, and deployment of capital;availability of qualified personnel and expenses of recruiting and retaining such personnel; changes in the asset management industry, interest rates, orthe general economy; underperformance of KKR’s investments and decreased ability to raise funds; and the degree and nature of KKR’s competition. KKRdoes not undertake any obligation to update any forward-looking statements to reflect circumstances or events that occur after the date on which suchstatements were made except as required by law. In addition, KKR’s business strategy is focused on the long term and financial results are subject tosignificant volatilitysignificant volatility.
Additional information about factors affecting KKR, including a description of risks that may be important to a decision to purchase or sell any commonunits of KKR & Co. L.P., can be found under the section entitled “Risk Factors” and other sections of KKR & Co. L.P.’s Annual Report on Form 10-K for thefiscal year ended December 31, 2011, Quarterly Reports on Form 10-Q, and its other filings with the SEC, which are available at www.sec.gov.References to “KKR Capstone” or “Capstone” are to all or any of Capstone Consulting LLC, Capstone Europe Limited, and KKR Capstone Asia Limited,each of which is owned and controlled by their senior management and not by KKR. KKR Capstone uses the “KKR” name under license from KKR. KKRCapstone is not a subsidiary or other affiliate of KKR. In this presentation, the impact of initiatives, in which KKR Capstone has been involved, is basedon KKR’s internal analysis and information provided by the applicable portfolio company Impacts of such initiatives are estimates that have not beenon KKR s internal analysis and information provided by the applicable portfolio company. Impacts of such initiatives are estimates that have not beenverified by a third party and are not based on any established standards or protocols. They may also reflect the influence of external factors, such asmacroeconomic or industry trends, that are unrelated to the initiative presented.
The statements contained in this presentation are made as of March 9, 2012, unless another time is specified in relation to them, and access to thispresentation at any given time shall not give rise to any implication that there has been no change in the facts set forth in this presentation since thatdate. All financial information in this presentation is as of December 31, 2011 unless otherwise indicated. Certain information presented in thispresentation have been developed internally or obtained from sources believed to be reliable; however, KKR does not give any representation or warrantyas to the accuracy adequacy timeliness or completeness of such information and assumes no responsibility for independent verification of such
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as to the accuracy, adequacy, timeliness or completeness of such information, and assumes no responsibility for independent verification of suchinformation.
Legal Disclosures
Past performance is no guarantee of future results. Information about KKR, including past performance of KKR funds and its investments, is providedsolely to illustrate KKR’s investment experience. There can be no assurance that KKR will achieve comparable results as those presented or that a fundwill not lose any or all of its invested capital. Unless otherwise indicated, any references to “Gross IRR” or “gross returns” and any references to“multiples of invested capital”, “MOIC”, or “gross multiples” or multiples of “cost” are to the aggregate, annual, compound, gross internal rate of returnon investments or multiples of invested capital, respectively. Such amounts are calculated at investment level and, accordingly, do not reflectmanagement fees, carried interest and transaction costs and other expenses to be borne by investors in a fund, which will reduce returns and in theaggregate are expected to be substantial. In the case of unrealized investments, the gross returns are based on internal valuations by KKR of unrealizedi t t f th li bl d t Th t l li d t f d’ li d i t t ill d d th f t f tinvestments as of the applicable date. The actual realized returns on a fund’s unrealized investments will depend on, among other factors, futureoperating results, the value of the assets and market conditions at the time of disposition, any related transaction costs and the timing and manner ofsale, all of which may differ from the assumptions on which the valuations used in the prior performance data contained herein are based. Accordingly,the actual realized return of these unrealized investments may differ materially from the returns indicated herein.
Existing KKR private equity funds may temporarily provide debt or equity financing to companies to facilitate permanent investments therein by suchfund (otherwise known as “Bridge Financing”). The principal amount of a Bridge Financing returned within 18 months is considered “recyclable capital”which is restored to the unused commitments of the investors in the relevant fund, and the interest paid thereon is distributed pro rata. If a BridgeFi i i t f d d ithi 18 th it i id d t b t i t t i th f th d t f th i i l i t t IFinancing is not refunded within 18 months, it is considered to be a permanent investment in the company from the date of the original investment. Inaddition, commencing with KKR European Fund II, any portion of a permanent investment returned within 13 months is considered “recyclable capital”and is restored to the unused commitments of the investors in the relevant fund. For the purposes of calculating the internal rates of return andmultiples of invested capital herein, “recyclable capital” (both principal repaid for Bridge Financings and permanent investments returned with 13months) and any related interest income has been disregarded.
This presentation may not be referenced, quoted or linked by website, in whole or in part, except as agreed to in writing by KKR & Co. L.P.
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