Campaign Report For

11th - 27th February

Synopsis

In Detail

Campaign Objectives

• To create awareness about the exclusive four part series on the reigning IPL champions Kolkata Knight Riders.

• Diverting people from the online community to watch the programme with interesting campaign to get maximum reach and viewership.

• To get more interaction on the social media platforms and encourage fans to participate actively on the page.

Core Strategy

• To build up on the fact that two BIG things are coming together on Discovery Channel i.e. Cricket and Bollywood.

• To highlight KKR’s transformation from a Motley crew of struggling players to the formidable champions they now are – As that was the theme of the series

• #DiscoveryLivingWithKKR was used officially to spread the message on Facebook and Twitter.

Facebook Insights

• Total fan growth during the campaign: 152,583

• Talking about on our Facebook page has increased to 105,531

• Average campaign reach for Living with KKR: 359,340

• Total reach for all the Living With KKR Posts: 6,788,288

Total engagement for the campaign:

• Total number of Likes on the Living With KKR posts: 33,548

• Total number of Comments on the Living With KKR posts: 1,123

• Total number of Shares on the Living With KKR posts: 1,154

Average number of engagement per post:

• Average number of Likes per post: 1,198

• Average number of Comments per post: 40

• Average number of Shares per post: 41

Facebook Insights

Facebook Talking About

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Weekly Talking About

After the campaign

Before the campaign

The talking about on our Facebook page increased from 75,455 TO

1,05,531

Facebook Growth

0

200000

400000

600000

800000

1000000

1200000

Number of fans

After the campaign

Before the campaign

The fan growth on our Facebook page had risen from 455,616 to

608,919

Teaser Phase

Likes: 673Comments: 40 Shares: 14

Likes: 384Comments: 2 Shares: 2

Pre-Launch Phase

Likes: 3,951 Comments: 162 Shares: 212

Likes: 1092Comments: 19 Shares: 34

Pre-Launch Phase

Likes: 1,132 Comments: 14 Shares: 61

Pre-Launch Phase

Likes: 5,412 Comments: 283 Shares: 213

Likes: 1,017Comments: 21 Shares: 36

Video Posts on Facebook

Likes: 1,187 Comments: 26 Shares: 35

Likes: 678 Comments: 27 Shares: 32

Video Posts on Facebook

Likes: 209 Comments: 3 Shares: 14

Likes: 213 Comments: 5 Shares: 13

Countdown Posts

Likes: 2,677Comments: 52 Shares: 87

Likes: 866 Comments: 16 Shares: 17

Likes: 977Comments: 16 Shares: 36

Launch Phase

Likes: 3,477Comments: 227 Shares: 151

Likes: 1,059Comments: 19 Shares: 58

Launch Phase

Likes: 1,166Comments: 27 Shares: 65

Likes: 1,013Comments: 23 Shares: 33

Likes: 1,105Comments: 37 Shares: 47

Launch Video Posts

Likes: 794Comments: 19 Shares: 16

Likes: 252Comments: 5 Shares: 2

5 Lakh Fans

Likes: 1,653 Comments: 26 Shares: 105

6 Lakh Fans

Likes: 1,317 Comments: 122 Shares: 22

KKR Reposts

Likes: 559Comments: Shares: 47

Likes: 1,072Comments: 27 Shares: 50

Likes: 882Comments: 12 Shares: 32

Positive Response

Twitter Insights

• Timeline Deliveries: 14,129,692

• Reach: 1,325,979 (More than 1.3 Million people on Twitter)

• Number of Tweets: 10,285

• Contributors: 1,124

• Number of followers increased: 770

Pre-Launch Tweets

Pre-Launch Tweets

Pre-Launch Tweets

Pre-Launch – Twitter Response

Live Tweeting

Live Tweeting

#DiscoveryLivingWithKKRTrending

#DiscoveryLivingWithKKR was trending in

India and Mumbai for one hour after the first

episode of the show

YouTube Videos

YouTube Videos

Video Titles Views Likes

Living With KKR - Promo 3,170 25

Living With KKR - Exclusive Promo 104,719 53

Living With KKR - From Tears to Triumph 3,996 28

Living With KKR - Promo 1,893 10

Living With KKR - Kolkata 112,597 30

YouTube Videos

Video Titles Views Likes

Living With KKR - Exclusive Clip 2,895 23

Living With KKR - SRK Missed Call 846 10

Living With KKR - SRK Message 2,834 28

Living With KKR -- IPL Auction 982 10

Living With KKR -- Gautam Gambhir 1248 13

YouTube Analytics

YouTube Views

YouTube Demographics

#ThankYou