a bugged life media kitv3

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MEDIA KIT (Updated February 1 2012 by Jayvee Fernandez)

A Bugged Life (www.abuggedlife.com) is the personal blog of Jayvee Fernandez. This is amedia kit to give potential sponsors and advertisers an idea of the blogs readership andreach.

A Short HistoryThis blog was a product of an "escape" from my MA thesis back in2003. I wrote about anything, but found a bias for technologytopics since I was already contributing to local IT magazines.

I bought my own domain in 2005 and upon advise of many friends,turned "A Bugged Life" into its own brand.

In 2006 I decided to focus on topics pertaining to technology and"new media" until late 2008. In 2009, I unconsciously shifted my tone of writing into a morepersonal one, covering topics outside technology as well. Today, the blog has become adirect mirror of my true passions.

I still write primarily about technology but have widened my focus into my other hobbies

which includes SCUBA diving, underwater photography, coral triangle projects, and onoccasion, the art and science of espresso.

This 2012 I celebrate my 11th year in media.

About the AuthorI made my debut in the local technology scene as an activemember of three technology user groups, namelyMaPalad.org, PhilMUG and Pinoy Windows Mobile back in2001. Simultaneously, I was a contributing editor for a new

tech magazine called Mobile Philippines (known as MPH tomost).

In 2006 I left full time publishing to work for a blog networkstartup based in Canada. From that time till 2009, I havebeen involved with international blog efforts from otherstartups. Since that time, I have worked with several otherblog networks as a contributor and channel editor.

In 2007, I started BlogBank Inc, a blog advertising network tocater to local advertisers and blogs.

I am one of the founders of the Philippine Blog Awards (2007 - Present).

www.abuggedlife.com| twitter.com/jayvee |[email protected]| facebook.com/jayveefernandez
http://www.abuggedlife.com/mailto:[email protected]:[email protected]://www.abuggedlife.com/http://www.abuggedlife.com/http://www.abuggedlife.com/http://www.abuggedlife.com/


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I am an adjunct faculty member of the Asian Institute of Management. I co-teach amarketing elective to graduate students and customize online marketing programs offeredto corporations.

I am a graduate of the University of Asia and the Pacific ( 2003 - MA in DevelopmentEducation).

A Bugged Life StatisticsA Bugged Life is a personal blog about things I like. The demographic of readers consist ofthe following:

(1) personal friends from the local tech community including user groups and readers ofmy columns in print for the past 10 years(2) friends from the diving community including underwater photographers andorganizations that help promote coral triangle efforts and biodiversity(3) contest participants that have converted and subscribed to the site(4) friends, colleagues, and talents from the media (both print and online)(5) friends from the blogging community(6) a percentage of people who attend my speaking engagements

Statistics Tools Used:

WoopraGoogle AnalyticsWordpress Stats

Browser Demographics

The browser of choice can determine how tech savvy the readership is. For my blog, thetop browsers are Google Chrome and Firefox with the previous version of Internet Explorerfollowing next. As this data was released a few days after Internet Explorer 9 and Firefox 4were launched, it is enlightening to see that my readers have updated browsers, most ofwhom are using Chrome and Firefox, considered to be "browsers of choice" for thetechnology literate community.

Google Chrome 33%Firefox 3 29.41%Internet Explorer 8 13.29%Safari 5 5.82%

Internet Explorer 7 4.37%Firefox 4 3.89%Safari Mobile (iPhone / iPad) 2.77%

A

mailto:[email protected]:[email protected]://www.abuggedlife.com/http://www.abuggedlife.com/


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Date a girl whoblogs was anarticle I wrote thatwent viral on theInternet, mostespecially on

Tumblr with over800 likes and 400reblogs.

Platform Demographics

Unsurprisingly, a huge number of readers are using Windows, but on extreme ends! Apossible explanation could be that Windows XP is used from corporate-issued computersas most still run on Windows XP. On the other end of the spectrum, a good number haveupgraded to the latest Windows 7 and I surmise these to be personal units.

I have a decent number of readers running on Macs.

There is also a small percentage of readers who browse my site from a mobile device withiPhone / iPad running iOS 4 as device of choice.

Windows XP 39.54%Windows 7 29.67%Macintosh 12%iPad / iPhone 3.05%Android 2.2 0.22%Nokia Mobile 0.15%

Screen ResolutionThough it may not look obvious, screen resolution is an indication of what type of monitor aperson is using to browse. It seems that most of my readers are browsing on a wideresolution (everything apart from 1024x768) and thus perhaps from a laptop or LCDmonitor. Again, a small percent of readers browse from a mobile device with 320 x 480 asnumber one.

1280x800 20.67%1024x768 17.62%1366x768 13.95%1440x900 8.74%

1280x1024 7.5%320 x 480 1.82%



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I host tech show live viathe Internet on theFlippish Live channel(every Wednesday from2-4PM atwww.flippish.com)

Countries and LocationThis is a breakdown of location demographics per country and per location in thePhilippines.

Top CountriesPhilippines 61.66%USA 12.13%

Canada 2.11%UK 1.34%Australia 1.01%Singapore 0.99%

Top CitiesQuezon City 11.91%Manila 10.37%Makati 10.18%Cebu 3.76%Pasig 2.69%

Paranaque 2.83%Ugong Norte 1.58%Cavite 1.39%Caloocan 1.41%Singapore 1.00%



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I was able to cover MobileWorld Congress 2011 inBarcelona this yeartogether with Andi Manzanoof Magic 89.9. MWC 11 isone of the biggesttechnology events in the

world.

Internet Service Providers

This is a general breakdown of ISP's used to browse my site. I am not including corporateISP's (for privacy reasons) and those from other countries. I also am unable to determine ifusers were on a fixed line, Wi-Fi or portable dongle.

PLDT 20.69%Globe Telecoms 11.92%SMART Broadband 10.95%Digital Telecommunications Philippines 4.65%Bayan Telecommunications 2.83%Sky Broadband 1.86%

Eastern Telecom 0.63%Liberty Telecommunications / Wi-Tribe 3.52%

Browsing TimeThis is how long readers stay on my site. 50% stay for less than a minute. The other 50%stay above one minute depending on how long my posts are.

0-1 minute 50%1-5 minutes 38.21%5-10 minutes 9.53%10 - 30 minutes 2.85%

Traffic SourcesClose to 50% of my traffic is optimized in search. These searches are usually about news,product reviews, and pricing of gadgets. About 30% of traffic come from the sites brandrecall (direct visitors). 20% of my traffic comes from other blogs writing about my posts(referrals / back links). Its a healthy combination.

Search Engine 41.65%Direct Traffic 29.77%Back Links 20.77%

A number of posts are recommended from my Facebook and Twitter pages. Twitterrecommends 22.22% to my posts and the rest is from various Facebook links.



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In 2010 I documentedthe Sardine Runphenomenon inPescador Island,Moalboal.

The video ( with freemusic track Walls byKogo) reached theband based inStockholm and theyloved it! They gave memore songs to use infuture videos.

Social MediaFacebook 3,000++ friendsTwitter 2,164++ followersYouTube Channel 536,000++ Total Channel Views with over 100 videosBlog Feed Subscribers 1,098

Site TrafficAverage of 2,000 pageviews a day with over 60,000 pageviews a month as of February2012.

I notice that traffic on my site spikes whenever I do the following:

(a) announce breaking tech news and give an honest opinion about what was launched(b) write a review / first impressions of a highly coveted gadget(c) write something really cheesy (i.e. Date a girl who blogs)

mailto:[email protected]:[email protected]://www.abuggedlife.com/http://www.abuggedlife.com/http://abuggedlife.com/2011/03/11/date-a-girl-who-blogs/http://abuggedlife.com/2011/03/11/date-a-girl-who-blogs/


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AccoladesI have served as a Nokia Ambassador for their local Ovi Campaign (cinemas, TV, print)until September 2010.

A rare pygmy seahorserests on a fan corallocated in a dive sitecalled Koala in Anilao,Batangas. Pygmyseahorses are extremelyhard to find, since they arethe size of half a grain ofrice.

(Photo taken March 2011)

I am an officer of an underwater photography club called NUDI or the Network ofUnderwater Digital Imagers (http://www.nudi.ph /http://www.facebook.nudi.ph)

I am a Coca-Cola Live Positively +) Ambassador

I am an Ambassador for Jewelmer as I am involved in the promotion and enhancement oftheir coral triangle / CSR efforts

I was a juror for the PRSP Anvil Awards (Electronic and Interactive Media) for two straightyears (2008 and 2009).

Beyond BlogsI am an underwater photographer. I have participated in gallery exhibits and have soldsome of my photos to dive resorts. My underwater videos are donated to the WWF for usein their coral triangle projects. I am an active WWF volunteer.

You can discover Manilas underwater photography group at www.nudi.ph andwww.facebook.nudi.ph. I am one of the officers.

I would love to go diving with you someday!

My personal advocacy involves helping in the coral triangle / marine biodiversity efforts in

the Philippines. I have helped in giant clam seeding and crown of thorns extractionprojects around the coral reefs.

http://www.nudi.ph/http://www.nudi.ph/http://www.facebook.nudi.ph/http://www.nudi.ph/mailto:[email protected]:[email protected]://www.abuggedlife.com/http://www.abuggedlife.com/http://www.facebook.nudi.ph/http://www.facebook.nudi.ph/http://www.nudi.ph/http://www.nudi.ph/http://www.facebook.nudi.ph/http://www.facebook.nudi.ph/http://www.nudi.ph/http://www.nudi.ph/


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Case Study: Blog Anniversary Contest

In December 2010 I held a blog anniversary giveaway. This was to celebrate 5 years ofowning the A Bugged Lifedomain. I sent an email to several local IT companies that I haveworked with in the past and the list of sponsors grew to the point that I had to extend the

promo till February of 2011.

Every week, a sponsor would "own" the blog which meant taking over certain portions ofthe layout with material they want to push. On my end, I asked for a raffle prize(s) to giveaway to readers. This was really a labor of love on my end as I did not charge for anything.It was a way of giving back to my readers and to my sponsors who have supported me for5 years in blogging and 10 years today in the media.

Results:7 Contest SponsorsIntel PhilippinesSMART CommunicationsACER PhilippinesSamsung PhilippinesNokia PhilippinesRIM / BlackBerry PhilippinesGlobe Telecommunications

(a) Contest series ran from November 2010 till February 2011(b) Total Views: 41,473 of contest posts(c) Total Comments: 5,506 comments with an estimate of 75% being actual entries(d) Comment to Views Ratio : 0.13 or 87%

Nature of entries:I wanted to make sure that the type of contests I held were not simple "like" campaigns onFacebook. Hence the contests I designed were very fun and engaging. Examples:



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(a) Rewrite a Justin Bieber Song. Some went the next level and made YouTube videos!(b) Write a haiku(c) Design a fun ad campaign for a tech product(d) Write a series of flash fiction literature

Learnings:

The more freedom you give a blogger to designing his contest, the better the results.Working together with the blogger to design the contest can prove to be more successfuland rewarding.

There is a lot of talent in the local Internet. We need to stop limitingcontests to "like" campaigns on Facebook. Although these are easyto do, having contests that really utilize talent (designing, writing,acting, drawing, singing, etc) will prove to be more rewarding.

The level of difficulty of a contest should be directly proportional to

the prize. In my giveaways, my sponsors were sending me mobilephones, tablets, and laptops to give away. The contests I had werenot easy.

References:[email protected]/jayveefernandeztwitter.com/jayveehttp://youtube.com/jayveefhttp://flickr.com/jayvee

For sponsorships and ad spots, you can contact me directly. I have a disclosure policy withcompanies I have ties with. You can discover my current affiliations in my blogs about page.

mailto:[email protected]:[email protected]://www.abuggedlife.com/http://www.abuggedlife.com/http://youtube.com/jayveefhttp://youtube.com/jayveefmailto:[email protected]:[email protected]

a bugged life media kitv3

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