“A Bird’s Eye View”High Point Park Case Competition

January 19, 2010

Blue Team | Design 7Divya Aathresh

Diana BastoNick Desimone

Qian LiuAilun Qin

Agenda

• Project overview• Design details• Target demographics• Local competition• Project financing• Management structure• Notable risks• Recommendations

Vision for a Future Icon of Pittsburgh

Space Allocation

Restaurant

Summer Stage Winter RinkDome/Aviary

Playground

Visitor CenterCoffee Shop

Garden

Seamless Integration of Spaces

•Visible all over city •Shields aviary in the sky Signature

Design•Photovoltaic cells Environmental

Feature

•China National Opera House•Aviary in Queens ZooBenchmark

Centerpiece of the Rooftop

Solar Panels Provide Energy for Lighting

Photovoltaic cellsNylon netting

250 LEDs at each intersection

Nylon Structure:41,867 sqft

Photovoltaic Cells:20,932 sqft

Structure Details

Surface Area PhotovoltaicThe Aviary

Catwalks Inside

Power entire rooftop in summer

months

Bird-friendly vegetation

Energy Producing:~667 kWh/day

•Rooftop cinema •Live performances•Public Rentals•Ice skating rink in the winter months

Can be configured

for:

Open Stage Area Allows for Variety of Uses

Relaxing Atmosphere & Space for Kids

Green-roof collects rainwaterGray-water irrigation Kids’ space for daycare and visitors

Visitor Center• Pittsburgh history exhibit• Future technologies exhibit• Coffee shop• Gifts & souvenirs

Connecting Pittsburgh’s Past & Future

Unobstructed Views• Tall glass railings provide safety• Etchings in glass describe local

landmarks• Telescope stations

The Best Panorama in Pennsylvania

Target Demographics

Tourist• 3.9 million

annually• Target 10%

Pittsburgher• 311,000

Residents• Target 42%

Office Worker

• 8,000 building tenants

• Target 10%

Local CompetitionScenic Lookouts• Mt. Washington

Outdoor Cinemas• Free movies in several Pittsburgh Parks

Ice Skating• Schenley Park• PPG Place

Coffee Shops• Three coffee shops within US Steel Tower

Fine Dining• Café Euro on ground-floor• Capital Grill, Grand Concourse, Mt. Washington

establishments

Financial Sustainability Achieved

• Payback horizon of five years• Affordable attractions for all residents &

visitors• Financial flexibility to compensate building

owners at a reasonable rate

Estimated Construction Costs

Component Area (sqft)Estimated

Cost/SQFT ($/sqft)Labor & Materials

Arch/Eng Rate ($/hr)

Arch/Eng Hours ($/hr)

Arch/Eng Cost ($)

Estimated Installed Cost ($)

Dome - - - - - - - Structure - - 750,000 120 250 30,000 780,000 Lighting 61685 10 616,850 90 100 9,000 625,850 Nylon Covering 41867 0.25 10,467 - - - 10,467 Solar Panels* 19818 80 1,585,440 120 150 18,000 1,603,440Stage/rink 5000 10 50,000 120 80 9,600 59,600Park - - - - - - - Landscaping 8000 60 480,000 90 200 18,000 498,000 Playground - - 40,000 - - - 40,000Visitor Center 800 160 128,000 - - - 128,000Coffee/Gift Shop 800 160 128,000 - - - 128,000Glass surround 450 180 81,000 - - - 81,000Restaurant Structure 6000 106 636,000 105 300 31,500 667,500Subtotal $4,621,857

Elevator Extension - - 85,000 120 125 15,000 100,000Helicopter Crane - - 120,000 1500 150 225,000 225,000Permitting/Road Closures (5%) - - - - - - 231,093Contingencies (25%) - - - - - - 1,155,464Subtotal $1,711,557

Project Mgmt (10%) 462186Total $6,795,599

*Tax credit totalling 30% of installed cost for the state of PA.

Projected Annual RevenueRevenue Form Avg Sale Volume Revenue

Visitor Fee Elevator Ticket $5 520620 $2,603,100Stage Outdoor Movies $5 9000 $45,000Ice Rink Rink Fee $5 640 $3,200Coffee Shop Coffee Sales $3 208000 $520,000Gift Shop Souveniers $10 78000 $780,000Restaurant Lease - - $138,000Total $4,089,300

Labor Costs Visitor Fee - - - $525,000Stage - - - $18,000Ice Rink - - - $30,720Coffee & Gift Shop - - - $216,000Restaurant - - - -Total $789,720 Income* $3,299,580

*Income calculated as gross revenue less labor costs. Does not include GOGS, utilities, etc.

Management Options Exist

A win for Pittsburgh

Consortium (For-profit)

Merge with Pittsburgh

Parks(Non-Profit) Building owner

funded and managed

(For-Profit)

Existing Risks are Properly Mitigated

Risk Mitigation

Need a champion Incentives exist regardless of who leads

Contingent upon landowner agreement

Financial stability to fairly compensate building owners

Design challenges Engineering feasibility performed on structure, landscape & access points

Low cinema & skating patronage due to local competition

Primary revenue driver is rooftop access fee

Public safety Safety glass and netting installed.

Stairwells & elevators upgraded to fire-code

Moving Forward

• Approach potential partners/investors• Reach out to building owners• Select a champion• Perform engineering feasibility studies• Detailed planning

Appendix A: ReferencesKazarian, Edward. "Foodservice Facilities Planning." New York: Van Nostrand Reinhold, 1989. 71-89.Mueller, Frederick. Integrated Cost and Schedule Control for Construction Projects. New York: Van Nostrand Reinhold Company, 1986.Neal, Rome. Caffeine Nation. 7 September 2003. 10 January 2010 <http://www.cbsnews.com/stories/2002/11/14/sunday/main529388.shtml>.Powell, Albrecht. Pittsburgh Facts, Pittsburgh Firsts. 17 January 2010 <http://pittsburgh.about.com/cs/aboutpittsburgh/a/facts.htm>.Saylor Publications Inc. Square Foot Building Costs. 17 January 2010 <http://www.saylor.com/lacosts/#Commercial, Industrial, Institutional>.US Census Bureau. "2000 City of Pittsburgh Census Report." Pittsburgh City Planning. 16 January 2010 <http://www.city.pittsburgh.pa.us/cp/html/census_information.html>

(n.d.). Retrieved from http://www.showcase.com/AppRoot.aspx?LT=1&P=FCFB00565B8E233414F68D64D195A00D(n.d.). Retrieved from http://www.theage.com.au/news/entertainment/rooftop-cinema-to-add-more-stars-to-city-sky/2006/09/22/1158431902619.html(n.d.). Retrieved from http://www.grantamon.com/index.php?section=40(n.d.). Retrieved from http://www.rooftopcinema.com.au/faq(n.d.). Retrieved from http://www.pittsburghlive.com/x/pittsburghtrib/s_246478.html(n.d.). Retrieved from http://plansscope.construction.com/Outdoor_Amphitheater-DR_3_200800562930.aspx(n.d.). Retrieved from http://www.theage.com.au/news/entertainment/rooftop-cinema-to-add-more-stars-to-city-sky/2006/09/22/1158431902619.html

Oxford References On line premiumhttps://www.vpn.cmu.edu/+CSCO+ch756767633A2F2F6A6A6A2E626B736265716572737265726170722E70627A++/views/SEARCH_RESULTS.html?searchnumber=1&q=consortium&timelines=0&category=s6&ssid=108549325&scope=subject&time=0.308922105846058 J. A. Aloysius, E. C. Rosenthal, “The Selection of Joint Projects by aConsortium: Cost Sharing Mechanisms” The Journal of the Operational Research Society, Vol. 50, No. 12 (Dec., 1999), pp. 1244-1251 Virginia Association of Parkshttp://www.virginiaparks.org/article/vafpinaction/visitor_center_projects

Appendix B: Solar Power Estimates

Solar Radiance: 4.19 kWh/sq m/day

Avg. Monthly Usage: 20,000 kWh/month

System Size: 198.18 kWRoof Size: 19,818 sq ftEstimated Cost: $1,585,458.35Post Incentive Cost: $847,797.54

System specifications for: Pittsburgh, PAUtility: Duquesne Light CoSource: http://www.findsolar.com/