A Better Disposable Camera EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of FUJIFILM Table of Contents Introduction What makes a disposable camera? Environmental Concerns Market Research Camera Modifications Conclusion Introduction Disposable Cameras now fit a niche role Re-engineering for marketability Encourage environmentally friendly design Boost sales Camera Breakdown Environmental Concerns Most of camera is ABS plastic Hydrogen Cyanide released on burning Many go to landfills Carbon compounds to atmosphere One of five people do not have access to recycling facility Eco-efficiency from fiscal 2005 to fiscal 2010 Market Research Survey 1Survey 2 Population of adults Used mainly for special occasions Most wouldnt mind removing flash Used because some are waterproof Population of middle class Facebook users Most against paying more Flash unnecessary Most preferred smaller sized camera Possible Solutions Make it digital Target children with bright colors Make it out of cardboard Waterproof Crank wheel for charging flash Remove flash Eliminate electronics entirely More efficient design for less plastic Packaging reduction Solutions Remove all electronics Use less ABS for body Redesign body Less packaging Conclusion This is the camera that will: Be profitable Attract consumers Be more sustainable References 2011_all.pdf2011_all.pdf ompany+banner2.JPGompany+banner2.JPG digital-camera1.jpgdigital-camera1.jpg content/uploads/2012/05/IKEA-Cardboard-Camera.jpgcontent/uploads/2012/05/IKEA-Cardboard-Camera.jpg d_recycle.jpgd_recycle.jpg