a better data plan
TRANSCRIPT
A Better Data PlanCase Study on TELCOs
Present By: Mohammed Al BabeliBusiness Intelligence and Analytics System
For DECISION SUPPORT SYSTEM
Outlines
What is the TELCOs Customer Intelligence and Business Intelligence What are the main challenges for TELCOs? How can data warehousing and data analytics help TELCOs in
overcoming their challenges? Why do you think TELCOs are well suited to take full advantage of
data analytics?
What is the TELCOs
The TELCOs refers to mobile service providers (i.e Telecommunication companies)
Mobile service providers that helped trigger the explosive growt h of the industry in the mid- to late-1990s have long reaped the benefits of being first to market.
To stay competitive, these companies must continuously refine everything from customer service.
Customer Intelligence and Business Intelligence
Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making.
organization collects from both internal and external sources. The purpose of CI is to understand customer motivations better in
order to drive future growth.
What are the main challenges for TELCOs?
In fact, companies face many of the same challenges ,these challenges include :
1. retaining customers2. decreasing costs3. fine-tuning pricing models4. improving customer satisfaction5. acquiring new customers 6. understanding the role of social media in customer loyalty.
How can data warehousing and data analytics help TELCOs in overcoming their challenges?
Help carriers secure or improve their standing in an increasingly
competitive marketplace.
How can data warehousing and data analytics help TELCOs in overcoming their challenges?
Retaining customers trace the steps involved with each process
to understand points of failure and acceleration. improve the overall satisfaction with
onboarding new customers.
How can data warehousing and data analytics help TELCOs in overcoming their challenges?
Decreasing costs Cost reduction is the process used by companies to reduce their costs and
increase their profits. Depending on a company’s services or product, the strategies can vary. Every decision in the product development process affects cost.
Companies typically launch a new product without focusing too much on cost. Cost becomes more important when competition increasesand price becomes a differentiator in the market.
How can data warehousing and data analytics help TELCOs in overcoming their challenges?
Improving customer satisfaction Customer satisfaction is a term frequently used in marketing It is a measure of how products and services supplied by a company
meet or surpass customer expectation.
How can data warehousing and data analytics help TELCOs in overcoming their challenges?
Acquiring new customers
How can data warehousing and data analytics help TELCOs in overcoming their challenges?
Understanding the role of Social Media The expanding use of social networks
is changing how many organizations approach everything from customer service to sales and marketing. More carriers are turning their attention to social networks to better understand and influence customer behavior.