small data, better data
TRANSCRIPT
![Page 1: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/1.jpg)
SMALL DATA, BETTER
DATA
March 2013
1
![Page 2: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/2.jpg)
Why “big data” isn't enough data
2
![Page 3: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/3.jpg)
Why “big data” isn't enough data
3
![Page 4: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/4.jpg)
4
![Page 5: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/5.jpg)
Let’s start with a statement….
5
![Page 6: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/6.jpg)
6
![Page 7: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/7.jpg)
This statement….
7
Starbucks
![Page 8: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/8.jpg)
8
![Page 9: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/9.jpg)
9
![Page 10: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/10.jpg)
Data is as good as what’s contained in it
10
Rubbish in
Rubbish out
![Page 11: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/11.jpg)
Imagine finding useful data out of this
11
![Page 12: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/12.jpg)
Its not impossible….we can scavenge
12
But we can
avoid
that task
![Page 13: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/13.jpg)
By capturing and codifying useful
information.
13
![Page 14: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/14.jpg)
Start with tagging the records with
metadata
14
Team/ Club: Manchester
United.
City: Manchester
Sport: Football, Soccer
Year: 2013
![Page 15: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/15.jpg)
And a workable taxonomy
15
Team/ Club : Real
Madrid
City: Madrid
Sport: Football, Soccer
Year: 2013
![Page 16: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/16.jpg)
So you can find the right information faster
16
Man U Vs. Real 2013
![Page 17: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/17.jpg)
Remember …people..
17
![Page 18: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/18.jpg)
18
Staff
Customers
Suppliers
Family & friends
Is why we even invest aside
from….
![Page 19: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/19.jpg)
19
Profit Productivity
Time Fun
![Page 20: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/20.jpg)
20
You see… to make healthy
profits you need fun,
productive, well informed
people who have a life
outside work
![Page 21: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/21.jpg)
Information is simply an enabler
21
![Page 22: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/22.jpg)
A tool to derive profitability, creativity and
time..
22
… that helps people not add tasks
![Page 23: Small data, better data](https://reader033.vdocuments.us/reader033/viewer/2022051212/559e0e8f1a28ab90308b480a/html5/thumbnails/23.jpg)
Not costing a arm & a leg to implement
23