a bartender’s guide powerpoint1

A Bartender’s Guide:Teaching the basics of bartending and the history behind the

cocktail

By: Cortney Costanzo

Bartending

• History of the Cocktail– Where did the name come from?

• Bartending etiquette

• Profit margin– examples

• Quiz

• How to make drinks with:– Vodka

– Gin

– Rum

– Whiskey

– Tequila

– Beer• Draft beer

– Wine• Red• White

– Quiz

The history of the cocktail

• What is a cocktail?– The official definition is “an iced drink of wine

or distilled liquor mixed with flavoring ingredients”

– A cocktail is a mixture stimulating liquor, composed of spirits of any kind, sugar, water and bitters.

Where did the name cocktail come from?

• There are many different stories about the origin of the name cocktail. These are just a few…– Refers to a rooster’s tail being used as a colonial

drink garnish– The rooster theory is also said to have been

influenced by the colors of the mixed ingredients, which may resemble the colors of the roosters tail.

– The word cocktail may be a distant derivation of the name for the Aztec goddess, Xochitil. Xochitil was the name of a Mexican princess who served drinks to american soldiers.

Bartending EtiquetteDo’s and Don’ts

• Do1. Treat all guests fairly and

equally.2. Strive to keep the bar as

clean as possible. “A bartenders professionalism can be measured by the cleanliness of their bar.”

3. Ask if the customer wants a specific brand they’d prefer over the house brand.

4. Maintain eye contact.5. Avoid touching areas of the

glass that might be put near or in the customers mouth.

• Don’t1. Serve drinks that have been

improperly prepared or are inferior in any respect.

2. Gossip, argue, gamble or lend money to the clientele. Bartenders should also avoid being embroiled in inflammatory conversations.

3. Listen in on customers conversations and should only comment if addressed directly.

How do I calculate profit margin?Net profit margin = net profit X 100

revenueLet’s try a simple problem using house vodka:1 bottle ≈ 30 ounces or 20 shots1 shot = 1.5 ounces (the amount of liquor in one mixed drink) 1 mixed drink sells for $4.50 and 1 bottle of house vodka sells for $7

30shots = 20 mixed drinks. 1.5 shots 20 drinks X $4.50 per drink = $90 (revenue)

$90 - $7 = $83 (net profit)

Net profit margin = ($83/$90) X 100 = 92% profitTherefore, for every dollar sold using house vodka $.92 is profit

Is the profit as much for Call or Premium liquor?

• Using premium in a mixed drink:– 1.5 ounces in 1 drink at $6.00 per drink– 20 drinks per bottle. 1 bottle cost $36

20 X $6 = $120(revenue) $120 - $36 = $84 (net profit)

($84/$120) X 100 = 70% profit

• Using premium on the rocks:– 3 ounces in one drink at $7.00 per drink– 10 drinks per bottle (30/3=10). 1 bottle cost $36

10 X $7 = $70(revenue) $70-$36 = $34 (net profit)

($34/$70) X 100 = 48% profit

Quiz 11. A cocktail is an iced drink of wine or ______ mixed

with flavoring ingredients?a. Water c. Beerb. Liquor d. Sugar

2. Select True or False: the name cocktail may have came from the roosters tail being used as a garnish in drinks?

3. Select Yes or No: should you serve a drink that you know was improperly made?

4. Select True or False: can a bartender’s professionalism be measured by how clean their bar is?

5. Calculate the profit of call gin sold at $5 a drink when the bottle cost $20?

a. 100% c. 80%b. 40% d. 20%

Vodkais a clear, tasteless and odorless liquid distilled

from grain, to potatoes or molasses.

• How to make a…

Mixed Drink: Rocks Drink: Martini:- Fill glass with ice - Fill rocks glass with ice - place 1.5oz of

- Add 1.5oz (1 shot) - add 3oz of vodka vodka, and .75oz

of vodka - garnish with straw of dry vermouth in

- Pour in mixer an ice filled cocktail

ie: orange juice shaker. Shake well.

- Garnish with straw - strain into a martini

glass

- serve with an oliveClick on the picture for more information

Ginis a very dry spirit made from grain and flavored

with juniper berries

• How to make a…Mixed Drink: Rocks Drink: Martini:- Fill glass with ice - Fill rocks glass with ice - place 1.5oz of - Add 1.5oz (1 shot) - add 3oz of gin gin, and .75oz

of gin - garnish with straw of dry vermouth in - Pour in mixer an ice filled cocktail

ie: tonic shaker. Shake well.

- Garnish with straw - strain into a martinior lime glass

- add a dash of bitters

and an olive

Click on the picture for more information

Whiskeyis distilled from grain mash and aged in oak barrels. There

are three most popular types, Scottish whiskey (aka scotch), Irish Whiskey, and American Whiskey.

• How to make a…Mixed Drink: Rocks Drink:

Manhattan:- Fill glass with ice - Fill rocks glass with ice - fill rocks glass - Add 1.5oz (1 shot) - add 3oz of whiskey with ice

of whiskey - garnish with straw - add 3oz of whiskey

- Pour in mixer - add a dash of ie: coke sweet vermouth.

- Garnish with straw - add a dash of cherry juice - stir drink and garnish with 2

cherries


Rumis distilled from sugar and aged in oak barrels.


Mixed Drink:- Fill glass with ice- Add 1.5oz of rum- Pour in mixer

ie: coke

- Garnish with straw

Daiquiri:- Add desired amount of ice to

blender- Add 1.5oz of light rum- Add 2oz of sour mix and blend- Pour into glass and garnish

with a lime wedge and straw


Tequilais made from the agave plant in Mexico


Mixed Drink:- Fill glass with ice- Add 1.5oz of tequila- Pour in mixer and/or other

liquor

ie: orange juice and grenadine

Margarita – video clip


Beeris made from water, barley, yeast, and hops.

All beer is made with all these four ingredients; the only variation between them is in the amount used of each ingredient, plus the variations in brewing

As a bartender you will serve beer in a bottle or draft.

Beer: Draft

• Light (ales):– You can steepen the angle

significantly when pouring.– Pour quickly enough so

that the beer develops a finger width head.

• Dark (stout/lager):– Requires a very slow pour.

A beer like Guinness requires extra attention as the head is so thick that you may have to pour a littler, stop, and then continue

– Aim for the side of the glass

– Develop a head of about 1.5 inches

Click on the pictures for more information

Wine Red

• How it’s made:– Red wine is made almost

exclusively from black grapes.– They are put through a

crusher which breaks the skins. The grapes are moved from the crusher into fermentation vats with the skins. This can take up to 4 weeks or longer.

– The skins will rise to the surface and form a cap. The vat is then flushed so the cap breaks up. The wine is then transferred to tanks or barrels where a second fermentation will occur for about a year.

• Most popular types you might see in your bar:– Merlot

– Cabernet

– Pinot noir

– Shiraz


WineWhite

• How it’s made:– The skin and seeds are

removed from the grapes before any of process is begun.

– They are then put through a crusher. The grapes are moved from the crusher into fermentation vats. This can take up to 4 weeks or longer. The vat is flushed and is then transferred to tanks or barrels where a second fermentation will occur for about a year.

• Most popular types you might see in your bar:– Chardonnay

– Pinot grigio

– Sauvignon Blanc

– White zinfandel

– Riesling Click on the picture for more information

Vocabularyclick on the word to go back to the slide

• House- is generally the least expensive, or in other words the least quality liquor used by the establishment to make any given drink.

• Call- is when the customer “asks” for a certain brand of liquor to be used when making his/her drink. They have to ask because it is more expensive than “house” brand.

• Premium- or top shelf brand, would be the most expensive liquor in the establishment. Because it costs so much it is not considered “call” brand price even though the customer is still calling for a brand.

• Dry Vermouth- is wine flavored with aromatic herbs and spices. It is clear in color and tends to be bitter.

• Sweet Vermouth- is wine flavored with aromatic herbs and spices. It is red in color and tends to be sweet.

• Bitters- an alcoholic beverage that contains herbal essences and citrus flavoring. It adds a bitter flavor.

Quiz 2

1. How many ounces of liquor is put in a mixed drink?

a. 3 oz c. 6 ozb. .5 oz d. 1.5 oz

2. Which is not a type of white wine?a. Cabernet c. Sauvignon Blancb. Riesling d. Pinot Grigio

3. Select True or False: Red wine goes better with red meat than white does?

ReferencesAbout.com: Cocktails; The History and Culture of Cocktails, Bartending

and Distilled Spirits. (n.d.). Retrieved November 7, 2009 from About.com: Cocktails website: http://cocktails.about.com/od/history/The_History_Culture_of_Cocktails.htm

Bartending Guide. (2009). Retrieved November 7, 2009, from Boozl.com website: http://www.boozl.com/

Diego, thebar.com. (2009). Retrieved from thebar.com website: http://www.thebar.com/en-us/Pages/default.aspx

HowdiniGur. (2008, January 31). How to make a margarita cocktail – margarita recipe [video file]. Retrieved from http://www.youtube.com/watch?v=uDOtcVtxURc

Plotkin, Robert. (2004). Bar Management Insider: Bartending Etiquette. Retrieved November 7, 2009, from Accubar website: http://www.accubar.com/Insider/Tip13.asp

The Webtender: Bartender’s Handbook. (2009). Retrieved November 7, 2009, from The Webtender website: http://www.webtender.com/handbook/

The End

Hope this was helpful to all of those who would like to become a bartender.

Click this symbol to end the slide show.

Click the picture to go to The Webtender website for further information

Quiz 1 question 1(a)

a. Water – sorry try again. There is ice in your drink, but water is not a key ingredient in a cocktail.

Click the ? To return to the quiz

Quiz 1 question 1(b)

b. liquor- Correct!!! Great job

Quiz 1 question 1(c)

c. Beer- Nope sorry try again. I don’t know how good beer would taste with sugar added.

Quiz 1 question 1(d)

d. Sugar- there will already be enough sugar in the flavoring ingredients. We don’t need anymore. Try again.

Quiz 1 question 2(true)

• True – You are absolutely correct!

Quiz 1 question 2(false)

False- Sorry… re-read the slide on where the cocktail got it’s name.

Quiz 1 question 3(yes)

Yes – Ew!! Would you drink something that you know was made wrong! So why would you serve it? Try again

Quiz 1 question 3(No)

No – I wouldn’t either, good job!

Quiz 1 question 4(True)

True – absolutely! Good job!


False – you can tell a lot of things from how clean a bartender keeps their bar. Sorry try again.


a. 100% - all bars wish they made a 100% profit except it’s just not feasible. Try again.


b. 40% - nope check your math again…


c. 80% - now that’s more like it. Great job. For every dollar sold 80 cents are profit.


d. 20% - this is not much.. Sorry try again.


a. 3oz - good guess but this is the amount in a rocks drink.


b. .5oz – I don’t think you’d be able to taste the alcohol in that drink. Try again.


c. 6oz – Wow! That be one strong drink! Try again.


d. 1.5oz – Great job. Someone was paying attention.


a. Cabernet – great job. This one was tricky.


b. Riesling – Sorry this is a white wine.


c. Sauvignon Blanc – Even though it sounds like a red, it’s actually a white. Try again.


d. Pinot Grigio – You must have gotten confused with Pinot Noir, that’s the red; Pinot Grigio is a white. Try again.

Quiz 2 question 3(true)

True – correct! Good job.


False – sorry it does. You would have known if you clicked on the picture of white wine in the information slide.

a bartender’s guide powerpoint1

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