Contagious

Jonah Berger

Jonah Berger Jonahberger.com

@j1berger

Jonahberger.com @j1berger

“Word of mouth generates more than twice the sales of paid advertising in categories as diverse as

skincare and mobile phones”

--McKinsey Quarterly

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Jonahberger.com @j1berger

Six key STEPPS

Social Currency

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Emotion

Public

Practical Value

Stories

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Social Currency

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Jonahberger.com @j1berger

(1) Make People Feel Like Insiders

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Triggers

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Triggers Top-of-mind means tip-of-tongue

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Peanut butter and ___________ Rum and ________

“weekends are made for Michelob”

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Jonahberger.com @j1berger

Emotion

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Public

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Public Built to show, built to grow

Social proof

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Make the Private Public

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Practical Value

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Stories

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Did you know that Subway has 5 subs

under 5 grams of fat?

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Panda cheese

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Six key STEPPS to word of

mouth

Social Currency

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Emotion

Public

Practical Value

Stories

Two Key Next Steps 1) Find Your Message 2) Apply the STEPPS

Free Crafting Contagious Workbook Jonahberger.com/member-content

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Thank you.

Introduction of STEPPS

Contagious

Jonah Berger