9 ways to optimize your referral flow
DESCRIPTION
A talk I gave at the Extra Credit Meetup at General Assembly on October 1, 2014TRANSCRIPT
SHOUT OUT TO IVAN KIRIGIN
WATCH THIS VIDEO
LET’S SET SOME EXPECTATIONS
WHAT MOST PEOPLE THINK
1000 people 50% active× each person refers 1 friend× =
WHAT MOST PEOPLE THINK
1000 people 50% active× each person refers 1 friend× =
500 new users!
THE REALITY
1000 people 50% active× 2% use referral program
× =50% send any invites× 10%
acceptance rate×
THE REALITY
1000 people 50% active× 2% use referral program
× =
0.5 new users!
50% send any invites× 10%
acceptance rate×
YOU’LL NEED TO OPTIMIZE
ALL THE THINGS
THE LEAN MARKETING FRAMEWORK
SEO PREMAIL
VIRALBLOGS
SEMCONTESTS
PARTNERSHIPS
REFERRAL
1. MEASURE HAPPINESS
“How likely are you to recommend our company to a friend or colleague?”
2. HAVE A SHARABLE, TRACKABLE LINK
3. TEST ALL THE OPTIONS
THAT MEANS:
DIRECT URL
BULK EMAIL
(GET CREATIVE)
4. GIVE “SYMMETRIC BONUSES”
THE ORIGINAL:
5. OPTIMIZE THE LANDING PAGE
STREAMLINE REGISTRATION FLOW
PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
DEEPLINK TO MOBILE LANDING PAGES
6. GIVE PEOPLE A STATUS ON THEIR INVITES
7. BUT DON’T BE A DOWNER
8. BRING IT UP AT THE RIGHT MOMENTS
THIS IS OBVIOUS
THE LESS “BOLTED ON” THE BETTER
9. USE PLUG-AND-PLAY REFERRAL TOOLS
HERE ARE SOME MORE I HAVEN’T TRIED:
• AddShoppers, addshoppers.com
• Ambassador, getambassador.com
• Extole, extole.com
• Invitereferrals, invitereferrals.com
• InviteBox, invitebox.com
• Involver, involver.com
• NextBee, nextbee.com
• Referral SaaSquatch,
referralsaasquatch.com
• ReferralCandy, referralcandy.com
• SocialTwist, socialtwist.com
• Talkable, talkable.com
THEY GENERALLY LOOK LIKE THIS:
(BONUS) 10. A GROWTH HACK I DISCOVERED WHILE MAKING
THIS PRESENTATION:
RESOURCES
27 REFERRAL PROGRAM HACK-TICS IN 20 MINUTES
AN EPIC LIST OF 47 REFERRAL PROGRAMS
GROWTHHACKERS.COM
THANK YOU ;)
MATTAN GRIFFEL [email protected]
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