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9 Ways to Optimize LinkedIn for Business

Dave KerpenCEO, Likeable Local@DaveKerpen

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Your Host!

30% of SMBs use LinkedIn regularly—making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land

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The Basics…LinkedIn is a business-oriented social network that launched on May 5th, 2003.

LinkedIn now has more than 433 million users and 3+ million company pages.

30% of SMBs use LinkedIn regularly—making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land

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9 Ways to Optimize LinkedIn For Your Business1. Customize Your Profile to Boost Your

Business2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise To Strategic People 9. Integrate with Twitter & Slideshare

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1. Customize Your Profile to Boost Your Business

•Make a custom URL• Add a professional profile picture to your profile • Add a background photo• Hyperlink to your company• Search engine optimize your profile • Show work examples

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Customizing Your Profile

Custom URL

Profile Picture

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Background Photos

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Hyperlink to Your Company’s Site

Hyperlink your company website to your profile under Contacts

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Search Engine Optimization When creating your profile, include keywords

that prospects or clients would enter into LinkedIn or any other search engine

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Show Work Examples

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2. Publish On LinkedIn • Becoming an author

on LinkedIn helps establish you as an expert• Post links to blogs,

news articles, & more!

• Helps with lead gen, customer retention, and awareness!

pay attention to folks who are engaging with your posts!

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Publishing Blog Posts

1. Think of a great headline

2. Find/take a compelling photo

3. Write a concise post4. Include strong calls to

action at the bottom of your post

5. Share across different social media channels!

• Become a thought leader in your industry

• Follow these steps to most effectively blog:

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3. Listen to Shared Content That's Relevant To You• Update your status 5-8

times a day!• The best times to post are

7am-8am and 5pm-6pm.• The best days to post are

weekdays.• 93% of B2B marketers

rate LinkedIn as the top B2B social media lead generation source.

Source: Marketing Ninjas

Search your company name or interesting keywords

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Sort Your Updates

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Tools To Help With Posting

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4. Leverage LinkedIn Listening • Listening is the most

important skill on social media• Listen to what your

customers/prospects are saying about your brand or product • Search keywords about

your company and look at posts that mentioned the phrases

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Check Out How Your Audience Is Engaging With your Posts Head to Profile at the top of your screen and click Updates

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Search Your Company Name

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Click Posts and Listen!

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5. Create LinkedIn Groups

• Showcase your thought leadership!

• Post relevant content like blogs, articles, quotes, and curated content.

• Promote the group and grow your LinkedIn community!

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6. Discover & Connect with Influencers

• LinkedIn Influencers= thought leaders • Listen, interact, and connect with them!• Follow influencers of your

choice• Comment on their posts • Share their published content• Message them & ask for a

connection!

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Follow the influencer to receive updates from them

When you feel close enough to your influencer, connect with them!

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Influencers On Pulse!

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7. Recruit Amazing Talent

• Are you in need of a new team member? • Use the advanced search features to find great potential employees!

93% of businesses use LinkedIn to recruit

-Job Cast

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• Search by • Connections,

location, industry, past companies, and more!

• Recruit effectively with LinkedIn Premium

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8. Advertise To Strategic People • LinkedIn’s targeting properties include:

• industry,• job title, • seniority, • age, • gender, • location, • skills, and • group affiliation

• LinkedIn’s targeting properties include:• industry,• job title, • seniority, • age, • gender, • location, • skills, and • group affiliation

LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies

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• LinkedIn’s targeting properties include:• industry,• job title, • seniority, • age, • gender, • location, • skills, and • group affiliation

• LinkedIn’s targeting properties include:• industry,• job title, • seniority, • age, • gender, • location, • skills, and • group affiliation

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Targeting• LinkedIn’s targeting

properties include:• Industry,• Job title, • Seniority, • Age, • Gender, • Location, • Skills, and • Group affiliation.

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9. Integrate with Twitter & Slideshare

If you’ve created a presentation, share it directly to LinkedIn from Slideshare!

Increase your reach with integration!

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Steps to Add Twitter to LinkedIn:

1. Click “edit profile”2. “Add Twitter

account” next to the Twitter field

3. This will integrate your Twitter into your LinkedIn account!

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Let’s Review! 1. Customize Your Profile to Boost Your

Business2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise To Strategic People 9. Integrate with Twitter & Slideshare

Learn how Likeable can help you at LikealeDemo.com

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