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9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

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Page 1: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

9 Steps to Building Your Brand via Social MediaSeptember 2014

Presented by:@KentjLewis

President & Founder@AnvilMedia

Page 2: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

Agenda: 9 Steps

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• Claim• Blog• Listen• Connect• Filter• Comment• Create• Measure• Manage

503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 3: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

1. Claim & Optimize Social Profiles

3 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 4: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

2. Create a blog or website

4 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 5: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

3. Lurk > Listen > Learn > Apply

5 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 6: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

4. ID Influencers, Connect, Engage

6 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 7: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

5. Become a Filter

7 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 8: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

6. Refine, Focus & Create a POV

8 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 9: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

7. Develop, Optimize & Syndicate

9 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 10: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

8. Monitor > Measure > Evolve

10 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 11: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

9. Manage Towards a Goal

11 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

Page 12: 9 Steps to Building Your Brand via Social Media · 9 Steps to Building Your Brand via Social Media September 2014 Presented by: @KentjLewis President & Founder @AnvilMedia

Resources

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• Ten Tips For Optimizing Your Online Persona• How to Become a Social Media Guru in 3 Easy Steps• Online Reputation Management: Seven Strategies to Build

Your Brand• A Path to Retirement using Social Media

503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.