via nyc agency brand pitch
DESCRIPTION
Branding proposal for VIA NYC incl. Brand values, ESP definition and proposed visual execution.TRANSCRIPT
VIA NYCBrand Pitch & Visual Identity Proposal_
_2011-11-29_Brand Pitch_Via nYc_PaGE 1
Agenda
Brand_What is VIA NYC?_Why branding? _Brand definition
Visual Execution_Value translation_Logotype_Website
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WHAT IS VIA NYC?
Ulrik + Experience + Network in NYC + Service = Creative Concierge for European companies
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Positioning
Somewhere between the consulate Generaland a tourist travel guide.
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Why branding?
_create platform for engaging new clients_Virtual store front_communicate brand values Goal: visitor‣lead generation
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Brand Definition_
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Big Idea.
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Value Propositiontaking the stree out of doing business in new York
_Understand European clients
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Visual Execution_
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TranslationUnderstanding ‣ clear Scandinavian/European aestheticSerious Business ‣ Solid high-quality fontsFeeling of comfort ‣ images of cozy home
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_PaGE 19 _Via nYc _Brand Pitch _2011-11-29