86885206 an industrial training report on project report prince dudhatra
TRANSCRIPT
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
1/75
INDEX
Sr. No. Particulars Page No.
1. Introduction 3
2. Companys Profile 4
3. Organization chart 6
4. History & Development 7
5. Location of the unit 8
6. Information about mgt of the Co. 10
1
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
2/75
INTRODUCTION
India is the developing country. Earning of
foreign exchange play very important role in India. Inspite
of important raw materials & modern technology from
foreign countries. Now India is in a position to earn foreign
exchanges through export.
The companies manufacturing of ceramic Glazed
Tiles have increase to a large extent. SAINT CERAMIC is
one of them. In the present era, there are so many
competitors but there is no fear for selling and no fear for
marketing for SAINT CERAMIC.
2
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
3/75
COMPANYS PROFILE
Name & Address : SAINT CERAMIC PVT LTD.8 A National Highway,
matel char Rasta
At : Dhuva 363 622
Tal : Wankaner
Dist . Rajkot Guj. (India)
Registered Office : 8 A, National Highway,
Matel char Rasta
At Dhuva 363 622
Tal. Wankaner
Dist. Rajkot Guj (India)
Bankers : UBI, HDFC
Phone Nos. office : +91 2828 287888
Fax : +91 2828 287899
E-mail :
Form of Organisation : Pvt. Ltd. Company.
3
mailto:[email protected]:[email protected] -
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
4/75
M.D of the Company : Sanjay Patel
Naresh Patel
Year Accounting year : 1 st April 31 st March
Size of unit : Small Scale Industry
Line of Business : Manufacturer of ceramic
Glazed Tiles.
Shift : 2
Time : 8 : 00 a.m to 8:00 p.m
8 : 00 p.m to 8:00 a.m
4
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
5/75
M.D
G.M.
Production
manager
Personnel
Manager
Financial
ManagerMarketing Manager
Public
Relation
Manager
Welfare
Officer
Asst.personnel
Manager
(Accounts)Asst.
Managet
Research& DutyOfficer
Asst.
Peons Clarks
TYPist
Peons
ORGANIZATION CHART
5
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
6/75
HISTORY & DEVELOPMENT
History of any company can be differed as the
preview of struggles that can the company had faced in the
past.
SAINT CERAMIC PVT LTD. Dhuva, is a private
Limited Company registered under the companies act,1956, on Dated : 24-11-03. The company is established
with the main object to start a new manufacturing unit for
ceramic Gazed Tiles, which has wide usage for commercial
as well as domestic buildings. The unit will be registered
with DIC, Rajkot as SSI unit. With the increase in demand
for ceramic Glazed Tiles, the promoters of the unit havedecided to start a new unit for the ceramic Glazed Tiles.
6
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
7/75
LOCATION OF THE UNIT
Location is the heart at any Industry. Location is
the particular place or area where the business unit is
established. The location advantages are as under :
The unit is situated at 8-A National Highway, Dhuva,
Tal. Wankaner, which is near by Morbi City, wherenumbers of other ceramics Glazed Tiles Industries are
located. Thus the unit is situated in an industrial zone.
As site is near to the existing unit of the promoters,
hence there will be a close managerial control over
the unit.
As unit is situated in industrial area where other units
are also engaged, the raw materials and machinery
suppliers use to visit these area. So, raw materials
availability is easy. Also, the experienced and skilled
machinery repaires and technology are easilyavailable here.
As there are number of units engaged in these area,
cheap and skilled labours are available in surrounding
area of the factory.
7
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
8/75
As this is a well developed industrial zone, powerconnection from GEB will be available easily.
The site is in the Industrial area and nearer to Morbi
city so all the infra structural facilities like telephone,
Electricity, Transportation are easily available.
As Morbi is very famous for its clock, flooring tiles,
Ceramics Glazed Tiles, Sanitary wares etc, there is a
wide scope for market of these products in India as
well as abroad.
Morbi is connected with National Highway and Broadgauge Rail line, hence there are number of transport
operators in Morbi and the transportation facility is
easily available.
8
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
9/75
INFORMATION ABOUT MANAGEMENT
OF THE COMPANY
Information about management of the company
are as follows:
Name of Directors :
1. Shri Naresh Kumar Harjibhai Mendapara
2. Shri Sanjay Kumar Laljibhai Halvadia
3. Shri Arvind Kumar Jivrajbhai Patel.
Associates / Group Concern :
1. M/S Balaji woodcraft, morbi
2. M/S Florance Industries, morbi.
Bankers :
1. UBI
2. HDFC
9
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
10/75
INDEX
Sr. No. Particulars Page No.
1. Introduction 13
2. Organization Chart 14
3. Product Range of the unit 15
4. Raw material 17
5. Process of Manufacturing 18
6. Production Planning and control 21
7. Laboratory & Quality control 22
10
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
11/75
INTRODUCTION
The production department is also concern of
technical & skill work manship. Therefore in manufacturing
process, special persons are highly essential. Production is
the process of transforming raw material , semi finished or
finished goods with the help of man power and machinery.
This unit will install latest technology plant, which
is widely used at morbi in ceramic industries. Here
technology is all together very different.
11
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
12/75
Production
Department
Raw
Material
Dept
Laboratory
Dept.
RollerKilnDep
DieShop
Heat Treatment
FinishedGoodsshop
ChemicalLab
Physical Testing
LabFiring Press Hammering Packing
Stores
ORGANIZATION CHART
12
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
13/75
PRODUCT RANGE OF THE UNIT
SAINT CERAMIC produces about 240 different
types of products. They produce products according to the
specification of customers. The unit has developed its
product which almost covers the requirement of each. The
company is making wall tiles in size of 300 x 200 mm, 200
x 200 mm, 250 x 250 mm, 330 x 250 mm, 300 x 300 mm,400 x 300 mm.
Saint Ceramic is a high tech glazed tiles
manufacturing company and is one of the best in the
market. The product range of company are given as
bellows
Plan Series
Plain tiles have range of almost 28 colors which
represent almost all running colors in ceramics.
Wrinkle, Dot & Luster Series :Here include ordinary wrinkle series, special
wrinkle series, ordinary Dot series, Special Dot Series,
Luster Series.
13
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
14/75
Ivory & white Luster concept Black Luster Series
are also range of tiles.
14
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
15/75
Glossy Series :
Here, special Glossy series, white Glossy series,
Ivory Glossy series are included in Glossy series.
Matt Series :
Here, special matt series, white & Ivary matt
concept are included in matt series.
15
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
16/75
RAW MATERIAL
In any manufacturing unit raw material is basicnecessity. Without raw material we cannot think or
amazing about the production process. It is the primary
requirement of the production.
The main raw materials of SAINT CERAMIC are as
follows
A. Body Materials :
Wallestonite
Dolomite
China clay
Santalpur clay Talk
Ball clay
B. Glazing Materials :
Glazed Frit
Color
The raw material is purchased in bulk from
suppliers like Growmore ceramic Ltd. Pandey minerals,
volcame India Ltd, mighty minerals etc.
16
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
17/75
PROCESS OF MANUFACTURING
Raw MaterialsPreparation
GranuliationAnd Drying
Shaping /Drying
Glazing
Firing
Shorting /Packing
17
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
18/75
The manufacturing process involves followingstages :
Raw materials Preparation :
Raw material preparation involved size reduction
and mixing of clay with different minerals into body. This is
basically done by wet Grinding of materials into Ball Mill.
Water is used as wet medium for availability and cost
effectiveness, prepared wet slip is than stored to
continuous stirrer Tank.
Granualiation and drying :
Slip contain 33% of water which has to be
removed, this has been done into spray Drier, the slip is
formed through high pressure and spread to Nozzle into
spray Driers to vertical direction in form of Bubbles
containing water and mixture hot air from bottom of
apparatus in blown concurrent and counter current
interaction of air and slip makes formation of granule
according to required size distribution mixture and practical
size are maintained through flow and temperature of air
blown. The granules are stored for setting for some time in
silo. Then it will be sent for pressing.
18
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
19/75
Shaping / Drying :
Pressing of Body Granules by Hydraulic pressure
which can apply maximum pressure to 1200 mts according
to required size tiles can be pressed in Hydraulic press.After pressing tiles will be sent to vertical Dryer for Drying
moisture contain in it.
Glazing :
Dried Tiles will be sent to Glaze line for Glazing
purpose, where Glazed slip and Luster is applied on biscuit
of tiles then printing process is done either by screenprinting machine or roller printing techniques.
Firing :
The tiles will then sent for firing process into
Roller kiln where ceramic and metal Roller keep Tiles
moving into kiln and is passed through pre-heating andcooling stage respectively, all required cross reaction of
Body and Glazed make than stable during this final
processing stage, the advance Roller Kiln Technology
produced Tiles with higher quality standard and with
minimum losses, which increase the productivity of the
process.Sorting / Packing :
The final stage involve Tiles to sort according to
quality into different grade either by skilled personal or by
computerized technique, then it will be packed into
corrugated boxes and stored.
19
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
20/75
PRODUCTION PLANNING AND
CONTROLProduct planning is very much important matter
for production department. Without product planning the
whole production schedule will not arrange at proper way.
So manager should decide how many boxes should produce
per day. So that production planning is very much
important for the smooth running of the production. Withthe help of product planning they can decide the how many
boxes are required to produce as per the demand and
order. It is also important to purchase the Raw material at
the right time as well as possible to reduce investment in
inventory control also. Sales department is concern with
production department. They can not more of extra boxes
than demand.
They also keep the control over the production.
Controlling is also a part of successful management. With
the help of control they can produce a things or boxes in
timing and also control the workers as well as production
process.
They are also used stamping and boxes for
packing of their products. So production planning and
control is necessary for packing of the product.
20
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
21/75
LABORATORY & QUALITY CONTROL
The raw material purchased is taken to thelaboratory for testing purpose. Laboratory checking is
necessary to know the quality of the tiles. Company has the
following testing and checking facilities for quality control.
Dimension & Surface Quality :
In Dimension & Surface Quality, include manythings like
Dimension & Surface Quality,
Deviation in thickness
Straightness of sides
Rectangularity
Surface Flatness
Surface Quality
Physical Properties :
Physical properties have many testing like
Water Absorption
Bending Strength
Scratch Hardness
Crazing Resistance.
21
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
22/75
Chemical Properties :
Chemical properties have two types of test
Staining Resistance
Household Chemicals.
Thermal Properties :
Thermal properties also have two types of tests.
Thermal shock Resistance
Thermal expansion
All these tests are necessary for checking of
quality.
Special Features For Quality
Fully Automatic Italian machinery.
Complete watermark Resistance for
long life.
Double fast firing for Better Quality &
Design.
European standard & parameters
Maintained
100% Quality Assurance.
22
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
23/75
23
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
24/75
INDEX
Sr. No. Particulars Page No.
1. Introduction 26
2. Organization chart 27
3. Man power planning 28
4. Recruitment, selection and Induction 29
5. Training & Development 32
6. Promotion & Transfer 34
7. Performance Appraisal 35
8. Industrial Relationship 36
9. Grievance Handling Procedure 37
10. Wage & Salary administration 38
24
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
25/75
INTRODUCTION
Personnel management is an approach, a point of
view, a new technique of thinking & a philosophy of
management, which is concerned not only with managing
people, but also with solving the human problems of an
organization intelligently & equitably & in a manner which
ensures that employees potential is properly developed,that maximum satisfaction is derived by them from their
work, that objectives of the organization are achieved & the
good human relations are maintained within the
organization.
Definitions:
Personnel management is the planning,
organizing, directing and controlling of the procurement,
development, compensation, integration, maintenance and
separation of human resources to the end that individual,
organizational and societal objectives are accomplished.
25
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
26/75
ORGANIZATION CHART
PersonnelManager
Public RelationManager
PersonnelOfficer
PersonnelAdvisor
Supervisors Senior
AssistantsSupervisors
Assistants Clarks Assistants
Time Keeper
26
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
27/75
MANPOWER PLANNING
Manpower or Human Resource may be
thought of as the total knowledge, skills, Creative abilities,
talents and aptitudes or an organizations work force as
well as values, attitudes and benefits of an individual
involved. Human resource or manpower planning is the
process by which a management determines how anorganization should move from its current manpower
position to its desired manpower position.
The unit are provided the employees Benefits
and services to the employees like loans, insurance,
medical aid, festival gifts etc. Remuneration is providedaccording to contract bases.
27
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
28/75
RECRUITMENT SELECTION AND
INDUCTION
1)Recruitment :
Recruitment is the process of searching for
prospective employees and simulating them to apply for
jobs in the organization. In short, recruitment is the
process of discovery the potential applicants for actualand anticipated organizational vacancies.
*Methods of Recruitment :
1) Direct method
2) Indirect method
3) Third party method.
Sources of recruitment :
1) Internal source
2) External source
Internal sources include personnel already on the
pay roll of the organization, whenever any vacancy arise.
Somebody from within the organization may be looked into
like promotion, transfer etc.
28
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
29/75
External source of recruitment refer to
prospective candidates outside the enterprise and include
new entrance to the labour force, the unemployed etc.
The unit has adopted both internal as well asexternal sources of recruitment, they use promotion &
transfer as internal source of recruitment and advertising,
application forms are kept as the external sources.
In this unit, Recruitment process is done by
giving advertise in newspapers, through internet etc.
Selection :
Selection is the process in which candidates for
employment are divided into two classes.
1. Qualified applicants go on the next step.2. While unqualified are eliminated.
In short, selection is the process of choosing a
person suitable for the job out of survival personnel.
In this unit, they are selected candidates throughinterview where in their I.Q. level is checked, grasping
capacity is checked and various other information about
the job and the company is explain with them which
includes salary etc. All the selection procedures are
finished then the candidate found most suitable is selected.
29
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
30/75
Induction :
Induction is meant the introduction of an
employee to the organization and the job by giving him
all the possible information about the organizations
history, objectives, policies, products, goodwill in the
market and by introducing him to other employees with
whom and under whom he has to work.
In this unit, after recruitment and final selectionan employee is inducted by giving him the knowledge of
his job & introducing him to other employees.
30
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
31/75
TRAINING AND DEVELOPMENT
Training :
Training is process of learning a sequence of
programmed behaviour. It is the application of knowledge.
It gives people an awareness of the rules & procedures to
guide their performance on the current job or performance
on the current job or prepare them for an intended job.
An employee may be trained either on the job or
off the job. There are various types of on the job training
methods such as Job instructions training, training by
experienced workmen, Training by supervisors, and there
are various methods of off the Job training program likeinstruction.
Basic purpose of SAINT CERAMEC behind training
to the employees is to increase this skills to reduce the
wastage and to make there performance up to the
expectation. In SAINT, employees training method of on the Job training is adopted. This method is the best suitable
method for technical type of work which is done in SAINT.
31
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
32/75
Development :
Development is process related to training, it
covers not only those activities which improve Job
performance but also whose which bring about growth of
the personality, help individuals in the progress towards
maturity & actualization of their potential capacities so
that they become not only good employees but better
man and women. As development is a process related to
training. The training program conducted in SAINT in turnlead to the executive development.
32
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
33/75
PROMOTION AND TRANSFER
Promotion :
Promotion may be defined as an upward
advancement of employee in an organization to another
job, which commands better status or prestige and
higher opportunities or challenges, responsibility and
authority, better working environment, hours of workand facilities and a higher rank.
Generally, in SAINT, promotion is given on merit
basis. The factors like attendance, discipline, behaviours,
grasping power etc. are considered while promoting an
employee.
Transfer :
Transfer process is concerned with the
placement of an employee in a position in which his
ability can be best utilized.
In SAINT, the employees are generally transfered
from one department to another department or from one
Job to another Job. It does not involve increase in their
pay, status or responsibility.
33
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
34/75
PERFORMANCE APPRAISAL
After an employee is selected, trained and
motivated, he is then appraised for his performances.
Performance appraisal is where the management finds
out how effective it has been at placing employees, if
any problems are identified, steps are taken to
communicate with employees. A performance appraisalis a process of evaluating on employees performance on
a Job in terms of its requirements. It is defined as A
process of estimating or judging the valued excellence
qualities or status of some object, person or thing.
In SAINT, first the employee performance isevaluated the basis of their attendance, discipline,
behaviours, regularity, grasping power, operational
efficiency etc. The employees are appraised in the form
of promotion on increments in salary.
34
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
35/75
INDUSTRIAL RELATIONSHIP
Industrial relationship means the relation
between employees and management. Industrial relation
is used to refers relation between parties concern with
the industry.
Good industrial relation is very essential becauseit plays great role in the success. In this nit there is a
good relation ship. We can see co-ordination between
each department. The workers are the harmony among
them. There are some workers who are not from this
region but it doesnt make any difference. There is
natural understanding among employees and as well asamong staff members.
35
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
36/75
GRIEVANCE HANDLING PROCEDURE
In SAINT CERAMIC, 240 workers are doing work in
this unit. Dissatisfaction when expressed becomes
complaint & when an employee believes that some
injustice is being committed, it becomes a grievance.
Grievances may arise due to differences of opinion or
through, demand for labour welfare facilities doubts andfear, social injustice, policies and procedures not being
followed strictly, these grievances should be removed as
early as possible otherwise they may create problems. A
systematic procedure should be folled to settle the
grievances is know as Grievance Handling Procedure.
The unit follows the following steps in the
grievances handling procedure.
If an employees have any kind of
grievance then they can give report to their supervisor.
If the head of the department is
unable to solve the problem is may contact the
personnel manager.
36
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
37/75
It is not in the hands of the
personnel manager to solve the problems then matter is
taken to managing director.
37
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
38/75
WAGES AND SALARYADMINISTRATION
Wages and salary administration refers to the
establishment and implementation of sound policies and
practices of employees compensation. The basic purpose of
this administration is to establish and maintain an equitable
wage and salary structure and financial aspects.
Basically, employees are remunerated on the
bases of time worked. i.e. hourly, weekly, monthly,
irrespective of the quantity of work done. SAINT pays its
employees as per time wage system. The remuneration is
given to the employees. The employees Benefits and
services provided the unit to the employees like loans,
insurance, medical aid and festival gifts etc. Salary is given
to employees on contract bases. If the workers are not
punctual and does not keep his time on the work then he is
punished.
38
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
39/75
39
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
40/75
INDEX
Sr. No. Particulars Page
No.1. Introduction 41
2. Organization chart 42
3. Product planning 43
4. Pricing policy 44
5. Market segmentation 45
6. Channels of Distribution 46
7. Advertising 48
8. Competitors 49
9. Marketing Research 50
40
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
41/75
INTODUCTION
Marketing is concerned with the idea of satisfying
a consumers requirements by the means of the product as
well as providing the customers with values satisfaction. It
is said that without efficient marketing of the goods even
though you cannot sell it. Now a days, marketing emphasis
is increasing and thats why it is said that the coming yearsare of marketing pays proper attention on the needs of the
people.
Definition :
According to Philip kotler :Marketing is managerial and social process
through which individuals and groups obtain what they
need and want, through creating, offering and
exchanging products of value with other.
41
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
42/75
ORGANIZATION CHART
Organization structure is necessary and
important for every organization. Wrong organization
structure may destroy business performance. Therefore,
an effective organization structure should be selected.
Ultimate aim of any organization structure is to obtain a
maximum output from the present resources.
Marketing Director
Marketing Manager
Distribution
Dealer
User
42
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
43/75
PRODUCT PLANNING
Product planning may be defined as the act of
marketing and supervising the search, screening,
development and commercialization of new product, the
modification of existing lines & the discontinuation of
marginal or unprofitable items. Product planning is
important for any Industry product planning helps redesignand improving the products and making necessary changes
in the produces according to changing customers needs
profitability.
SAINT also performs the function of product
planning, product planning is done well in advance. It helpsin improving products & maintaining the market share, the
elements that the company considers for planning the
product are quality, packing, branding, delivery etc.
Product planning includes three types of
decisions :
Development & Introduction of New
products.
Modifications of Existing lines.
Unprofitable or absolute products.
43
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
44/75
44
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
45/75
PRICING POLICY
Price is the device for translating the perceived
value of the product into quantitative terms i.e. Rupees &
Paise. Decisions concerning price to be follower for a
period time may be called price policies.
Policies are guide lines for achieving theobjectives, policies are to be suitable worked out
considering various practical situations. It is an agreement
between buyers & sellers considering what each is to
receive, value of a product or service agreed upon is a
market transaction.
In SAINT pricing is fixed as per their selling target
pricing is fixed with great concentration and care the
manufacturing cost is the main determinant for fixing price.
Here government policies also play an important roll in
fixing prices for their product. Demand and supply factors
have comparatively less influence on pricing policy.
45
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
46/75
MARKET SAGMENTATION
Market segmentation is a method for achieving
from limited marketing resources by recognizing
differences in the response characteristics of various parts
of the market. In short, the process of sub Dividing the
market is refered to as market segmentation.
In SAINT, there is target audience or target
market is best distributer and marketing staff. The target
sector for this company is not the upper class with Brand
loyalties but the lower and middle class sector which is
guided more by the price advantages.
46
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
47/75
CHANNELS OF DISTRIBUTION
Channels of distribution or marketing channels
can be viewed as a set of interdependent organizations
involved in the process of making a product or service
available for use or consumption.
A distribution channel performs the work of moving goods from producers to consumers. The various
channel levels are :
1. Zero level channel
[ Manufacturers consumers ]
2. One level channel
[ Manufacturers Retailers consumers ]
3. Two level channel
[Manufacturers Distributors retailers
Consumers]
4. Three level channel
[Manufacturers Distributors Agents Retailers
Consumers]
47
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
48/75
SAINT follows the Two level channel. Every
company has a favourable distribution channel. SAINT
has the following distribution channel.
In this unit, Manufacturers supplied product to
the Distributors and Distributors supplied product to the
Retailers and Retailers supplied to the consumers. So they
have adopted these two level channel of distribution.
Manufacturers
Distributors
Retailers
Consumers
48
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
49/75
ADVERTISING
Advertisement is the wheel of a company can
move with desirable speed. With the help of the power of
advertisement, company can increase the sales of their
product. Advertisement is a powerful promotional tool
which helps to build up brand loyalty and helps to promote
bright image of a firm in the society.
Advertising appears in the following recognized
media such as.
News paper
MagzinesRadio
T.V.
Cinema film
Posters
Direct Mail
Cards
Concepts etc.
SAINT ceramic makes advertisement mainly
inform of news paper, magazines, cards, posters etc.
49
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
50/75
COMPETITORS
SAINT has many competitors but their main
competitors are as follows.
Suman ceramic
Seron ceramic
In this competitive situation, company wants to
satisfy the customers needs, wants and preferences. So
the company can face all type of competition like potential
competition, workable competition etc.
50
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
51/75
MARKETING RESEARCH
Marketing research is the systematic gathering,
recording & analyzing data about problems connected with
the market place.
This may includes sales research, product
research, business analysis, export marketing research &motivation research.
SAINT also follow the marketing research
procedure to find out their consumer demand. In this
process, first of all requirements of customer are studied,
They try to introduce new facilities every time, they havemarketing research team which visit all over the country &
study about the consumer needs & desire.
Thus, marketing research is an important matter
not only for this unit but for every unit.
51
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
52/75
52
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
53/75
INDEX
Sr. No. Particulars Page No.
1. Introduction 53
2. Organization chart 54
3. Financial planning 55
4. Capitalization 57
5. Capital structure 59
6. Management of fixed assets 60
7. Management of working capital 61
8. Ratio Analysis 62
9. P & L
10. Balance sheet
53
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
54/75
INTRODUCTION
Money occupies a key position in the capitalistic
economy of the modern age. One of the most important
functions of the top management is to raise finance at a
right time and in a right quantity and also to use it most
effectively. In fact, this function constitutes the core of
finance management.
Finance department performs function such as
estimating the financial requirements, acquiring the fund
required, allocating the funds to various sections planning
the capital budget & the cash budget, taking capital or
investment decision management of working capital,management of receivable, management of inventories
etc.
54
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
55/75
ORGANIZATION CHART
ManagerFinance
Asst.Manager
Cash AndBank
Officer
Chief Accountant
ComputerOfficer
Assistant
Clarks
Peons
Assistant
Clarks
AssistantAccountant
CostOfficer
Clarks
Programers
Operators
55
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
56/75
FINANCIAL PLANNING
Financial planning is deciding in advance, the
financial activities to be carried on to achieve the basic
objectives of the firm. The basic purpose of finance
planning is to make that adequate fund are raised at the
minimum cost & are used wisely.
A sound financial planning is necessary for a firm
so that the funds required can be made available. Factors
such as past records, present position of the company,
competition etc. are taken consideration while formulating
the financial plan.
Financial planning involves analyzing the firms
past performance, analyzing its operating characteristics,
means production & marketing policies, control systems,
operating risk etc.
Every firm generally uses two types of financialplanning i.e.
1) Short Term Financial Planning
2) Long Term Financial Planning.
56
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
57/75
SAINT also dose so, here financial planning is
done in advance for five years. Financial Planning & Policiesare framed by the top management & the Financial
manager. Financial Plan is formulated on the basis of the
past records, present position of the firm, external
functions affecting the financial requirements & various
other forecasting etc.
57
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
58/75
CAPITALIZATION
Capitalization means the total par value of all the
securities i.e. shares & debenture issued by the company &
reserves, surplus & valuable of all others long term
obligation. Thus, the term includes.
1) The total par value of all the securies it, share &debenture outstanding at a given time.
2) The total par value of all securities of a given time
plus valuation of all other long term obligations.
3) Therefore, capital + Debenture Capital + Long term
borrowing + Reserves.
The problem of capitalization arises not only at
the time of promotion of a new company but also at the
time of expansion, Re-capitalization & re-org. of capital etc.
There are three types of capitalization.
1. Fair capitalization
2. Over capitalization
3. Under capitalization
58
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
59/75
1)Fair Capitalization :
If the earning of a company are just equal toits capital investment, it is said to be fairly capitalized.
2)Over Capitalization :
When the earning of a company are less inrelation to its capital investment, it is said to be over
capitalized.
3) Under Capitalization :
When the earning of company are more inrelation to its capital investment, it is said to be under
capitalization.
Generally, no company in practice is fairly
capitalized. It is either under capitalized. It is capitalized.SAINTS earnings are less in relation to its capital
investment & so, we may conclude that SAINT is an over
capitalized company.
59
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
60/75
CAPITAL STRUCTURE
Capital structure of a company refers to the
make up of its capitalization. Earnings & Profitability of
concern depends upon the make up of its capital structure,
A company should maintain a fair balance between the
fixed cost bearing securities. The security affects the
profitability of a concern.
There are two basic forms of long term capital :
1. Owners Capital
2. Debt capital
Capital structure includes all the long term
capital resources including loans, bonds, shares, reserves
etc.
SAINTS CAPITAL STRUCTURE
Particulars Amount Rs. (in lacs)Share Capital 100Reserves & Surplus 100Bank borrowing 300Unsecured Loans. 200
60
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
61/75
MANAGEMENT OF FIXED ASSETS
Fixed Assets Management means utilization of
fixed assets with maximum rate of return.
The management of fixed assets should be very
efficient & proper, so that the business can be run with
maximum profits, the investment in fixed assets is requiredwhile establishing a new enterprise, for expansion,
diversification & for the maintenance of existing enterprise.
Fixed assets management is important for
decision making for large capital investment. SAINT is
managing its fixed asset effectively. The fixed assets of SAINT CERAMIC is like factory Buildings, plant & machinery,
electricity etc.
The Amount of Total Fixed Assets of SAINT
CERAMIC is 700 lacs and sales is also 700 lacs.
61
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
62/75
MANAGEMENT OF WORKINGCAPITAL
Working capital Management is concerned with
the problems that arise in attempting to manage the
current assets, the current liabilities & the inter
relationships that exists between them. Working capital
should neither be inadequate nor be excessive, the current
assets of the firm should be sufficient enough to cover its
current liability.
Generally, for proper working capital
Management, the manager is required to perform two
functions :
1) Estimating the amount of working capital
2) Sources from which these funds have to be raised.
The problem of working capital management
involves the problems of decision making regarding
investment in various current assets with an objective of
maintaining the liquidity of funds of the firms to meet its
obligation promptly & efficiently.
In SAINT CERAMIC of working capital is done be
financial department. The working capital requirement is
62
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
63/75
estimated be the officer concerned taking into
consideration factors such as :
1)Current Assets :
Debtors
Cash against receivables
Stock etc.
2)Current Liabilities :
CreditorsBills Payable
Working Capital of SAINT :
Particulars Amt Rs Amt Rs (in lacs)Current assets :
Stock
Debtors
Cash & Bank
Loans & Advances
Less :
150
125
50
290 615
Current Liabilities
Sundry Creditors 600 60015.00
63
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
64/75
RATIO ANALYSIS
Ratio Analysis of SAINT CERAMIC are given as
below:
1)Gross Profit Ratio
= Gross profit x 100
sales= 7482747.75 x 100
89423908
= 18.98
2)Net Profit Ratio
= Net profit x 100 Net sales
= 4537564.88 x 100
89423908
= 11.51
64
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
65/75
65
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
66/75
FUTURE PLANS
Every business enterprises have some future
plan. This is the necessary for the development of that
enterprise.
SAINTS future plan is to maintain their product
quality and also maintain the price of the product isreasonable so all customer can purchase their product. This
units addition in existing product and expand their units,
increase production capacity & expand their market of
product at international level.
66
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
67/75
67
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
68/75
SUGGESTIONS
SAINT is a very efficiently managed unit but the
following are few suggestions which I hope will help in
making better to SAINT.
The employees should be promoted on the basis of
their performance, ability, knowledge, skill &efficiency rather then only experience.
Company should try to use their factors of production
fully and try to avoid wastages.
They should try to reduce their cost of production bymodern technology so that they can earn more profits.
68
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
69/75
69
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
70/75
CONCLUSION
The training of SAINT was a great experience for
me. I would say that practical knowledge is more important
than the theoretical knowledge through training.
The promoters have already the existing units for
manufacturing of ceramic glazed tiles & ceramic relateditems. The promoters of the unit have good experience of
manufacturing process and marketing of the products. Also
the promoters are trust worthy and they occupy good
reputation in the market.
The location of the unit is at Dhuva, nearbyMorbi. The location of the unit at 8-A, national highway.
There are many other ceramic. Tiles manufacturers present
in this area. Thus location is in industrial area and near to
morbi city & national structural facility required to grow a
industry.
70
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
71/75
71
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
72/75
SWOT ANALYSIS
SWOT :
S : STRENGTH
W : WEAKNESS
O : OPPORTUNITY
T : THREATS
Strength of the unit :
Promoters are trust worthy and honest.
Promoters have already established marketingnetwork & having dealer network in all over India.
Morbi is famous for its ceramic industries, particularly
ceramic Glazed wall Tiles. Hence the unit are engaged
in manufacturing of ceramic Glazed Tiles so the unit
are running satisfactory.
Promoters have qualified and experience team of
family members for management.
72
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
73/75
Weakness of the unit :
They are also unknown for the preference of
the customers.
They are unknown for new technology of
their product.
Opportunities of the unit :
There are good markets for this products in India and
abroad, there is an opportunity for export of this
product.
All the infra structural facility are already established
As a popular city for these product, number of
prospective buyers first refer morbid based units for
their requirement.
Threats of the unit :
There may be competition in the market.
73
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
74/75
74
-
7/31/2019 86885206 an Industrial Training Report on Project Report Prince Dudhatra
75/75
BIBLIOGRAPHY
My Bibliography is as follows :
1. Marketing management :- Philip Kotler
2. Financial management :- Khan & Jain
I am also give the credit of my project to the
promoters and other members of SAINT CERAMIC because
they helped me to get information of their company.