DIGITAL MARKETING REPORT

REPORTING PERIOD

November 1 - November 30, 2019

PREPARED FOR

AskHRGreen.org

REPORTING ON

Website ActivitySocial Media

PREPARED BY

Diana Richardson - Digital Marketing Director

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Monthly Users

7,469 57.3%

Monthly New Users

7,350 58.9%

Monthly Page Views

18,424 71.8%

WEBSITE TRAFFIC

Year Over Year Total Users

(direct) / (none)google / organicwtkr / PPCWTKR / (not set)m.facebook.com / referralpilotonline.com / referralwtkr / (not set)enewspaper.dailypress.com /referralbing / organicothers

30.9%

5.6%

6.6%

7.6%

7.7%

10.8%

26.2%

Tra�c Sources

Nov 1, 2019 - Nov 30, 2019 ▼

NOTES & ANALYSIS

Users are back up! In October, Users saw aslight dip, but November saw a nice rebound.More than nice, really; Users are up Month-Over-Month by over 55%. ____________________________________________Year-Over-Year progress is rocking it!November 2019's Users are up by 73%compared to 2018._____________________________________________

Users Users (previous year)

Jan 2019Feb 2019

Mar 2019Apr 2019

May 2019Jun 2019

Jul 2019Aug 2019

Sep 2019Oct 2019

Nov 2019Dec 2019

0

2K

4K

6K

8K

20182019

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Top Pages Pageviews % Δ

/gtk-gtd/recycling-lookup 1,826 -

/gtk-gtd/recycling-lookup/ 1,783 896.1%

/ 1,687 124.3%

/gtk-gtd/recycling-lookup/virginia-b… 1,317 26,240.…

/campaign/plastic-bags/ 997 -

/gtk-gtd/recycling-lookup/newport-… 614 15,250.…

/gtk-gtd/recycling-lookup/chesape… 540 1,828.6%

/knowledge-center-recycling-reusing/ 520 863.0%

/gtk-gtd/recycling-lookup/norfolk/ 495 12,275.…

/events-happenings/ 381 2.1%

… Avg. Session Duration

00:01:29 15.8%

Pages / Session

2.1 6.5%

111 1,7841,7841,784

City Users

Virginia Beach 1,784

Newport News 650

Norfolk 510

Chesapeake 481

(not set) 263

▼

mobiledesktoptablet

49%

6.7%

44.3%

NOTES & ANALYSIS

Wow - those Recycling Look Up pages trulydominated the Top Pages of November.____________________________________________________

Website engagement is up! We can see that websitevisitors are hanging out on the site longer and viewingmore pages.

WEBSITE ENGAGEMENT Nov 1, 2019 - Nov 30, 2019 ▼

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Post Engagement

Dec 1, 2018Jan 1, 2019

Feb 1, 2019Mar 1, 2019

Apr 1, 2019May 1, 2019

Jun 1, 2019Jul 1, 2019

Aug 1, 2019Sep 1, 2019

Oct 1, 2019Nov 1, 2019

0

10K

20K

30K

3,276 3,4645,128

20,338

3,2945,371 4,948

749 10,429 4,224 4,528 14,332

Total Page followers

Dec 1, 2018Jan 1, 2019

Feb 1, 2019Mar 1, 2019

Apr 1, 2019May 1, 2019

Jun 1, 2019Jul 1, 2019

Aug 1, 2019Sep 1, 2019

Oct 1, 2019Nov 1, 2019

0

1K

2K

3K

2,069 2,096 2,1542,460 2,490 2,512 2,552 2,559 2,577 2,597 2,609 2,620

NOTES & ANALYSIS

We continue to see PageFollowers grow. We are atthe highest we've beensince tracking this data.Followers are up by 11 incomparison to October._________________________

There were 8 OrganicPosts during November.The post from November8th wins the prize formost Engagements for atotal of 122 clicks,comments and shares.

SOCIAL MEDIA / FacebookMay include Organic & Paid Tra�c

Reach

Dec 1, 2018Jan 1, 2019

Feb 1, 2019Mar 1, 2019

Apr 1, 2019May 1, 2019

Jun 1, 2019Jul 1, 2019

Aug 1, 2019Sep 1, 2019

Oct 1, 2019Nov 1, 2019

0

100K

200K

68,05044,975

106,40976,909 82,638 95,863

112,395

3,654

158,384131,353

69,50794,839

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Campaign Name Starts Ends Reach Impressions Total Engagemen… Engagement Rate 10-Second Video Vi… ThruPlays

1. Back to Basics/Plastics Nov 11, 20… Nov 30, 20… 79,205 117,830 179 0.15% 3,217 2,144

2. IADWW Nov 1, 2019 Nov 10, 20… 21,501 33,705 58 0.17% 623 387

NOTES & ANALYSIS

We ran the "Imagine a Day Without Water" and "Back to Basics/Plastics" ads during November. With over 2100 completeThruPlays and reaching over 79k people, the "Back to Basics" campaign had a stellar month. 

Nov 1, 2019 - Nov 30, 2019 ▼SOCIAL MEDIA / FacebookPaid Media Results 

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Followers

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 20190

100

200

300

180 191 199 214 231 235 243 249 256 278 288

Pro�le Views Website Clicks

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 20190

50

100

60

3247

5870

5210

51 4433

54

2 2 0 0 2 2 0 0 0 1 0

NOTES & ANALYSIS

Total Followers continuein a nice upward trend! IGFollowers are up by10 over October. What awonderful growth trendwe're seeing. _________________________

Instagram's Reach datacontinues to be arollercoaster. We willcontinue to watch this andwork to understand thenuances at play. 

SOCIAL MEDIA / InstagramMay include Organic & Paid Tra�c

Reach

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 20190

100K

200K

902 2,728 630 868 1,35835,604

778

189,418 182,792

431 1,688

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