8 ways leaders can motivate employees beyond money - forbes

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http://www.forbes.com/sites/martinzwilling/2012/01/10/8-ways-leaders-can-motivate-employees-beyond-money/

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ENTREPRENEURS | 1/10/2012 @ 10:21PM | 55,074 views

8 Ways Leaders CanMotivateEmployeesBeyond Money

Credit: Rice University Baker Institute

Most successful entrepreneurs will

tell you that their primary

motivationis to change the world

andto build something lasting, not

to make a lot of money. But the

conventional wisdom is that

employees work for money, above

all else. Yet my own experience, and

a recent McKinsey survey, leads me

to believe that non-cash motivators

may be more effective in the longterm than financial incentives.

I agree with Charles P. Garcia, who

ties motivation most strongly to

leadership, in his book Leadership

Lessons of the White House Fellows, based on this group of more than 600

prominent leaders from every sector of American society. They assert that

employees value having strong leaders, who incent them to do their best, just

as much if not more than money.

For action, he provides a list of principles for entrepreneurs and managers

alike, derived from his first-hand discussions with some of the nationsgreatest leaders. We all need to learn from these as we rebuild employee

morale following tough economic times, with limited budgets:

1. Energize your team.Instead of being the type of leader who sucks the

energy away from others, resolve to be the kind of leader who strives to bring

passion and positive energy to the workplace every day. Your employees have just

helped you pull your company through one of the nations worst economic periods.

Its time they had a source of positive energy.

2. Theres more to life than work. Great leaders have deep reserves of

physical, spiritual, and emotional energy, and that energy is usually fueled by a

strong and supportive relationship with the people they love, regular exercise, a

healthy lifestyle, and setting aside time for reflection.

NEWS People P laces Companies

Martin Zwilling

Contributor

Follow (387)

I am the Founder and CEO of Startup

Professionals, a co mpany that prov ides services

to startup founders around the world. My

bac kgro und inc ludes a 30 -y ear tr ac k reco rd a s

an executive in general management, computer

software development, product management,

and marketing. I'm now in "give-bac k mode" as a

mentor to startup founders, and an Angel

investor. M ex erience with investors includes

Follow (387)

Martin Zwilling, Contributor

I provide pragma tic advice and se rvices to entrepreneurs and startups.

765Follow

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3. Put your people first. No organization is better than the people who run it.

The fact is that y ou are in the people businessthe business of hiring, training,

and managing people to deliver the product or service you provide. If the people

are the engine of your success, to be a great leader you need to attend to your

people with a laser- like focus.

4.Act with integrity. In a time when news reports are filled with the stories of

private and public leaders whove acted inappropriately and have gone against the

best interests of their employees or constituents, showing your employees that

you value integrity can help motivate them and create a sense of pride for your

organization.

5. Be a great communicator. Leadership is influencing others, and this cannot

be achieved without effective communication. If youre struggling with

communicating to your employees, first work on your ability to influence

individuals by choosing words that are impactful to carry your message. Then you

need to figure out how to communicate to a larger audience.

6. Be a great listener. The most effective leaders are the ones who take the

time to listen not just to their team members words but to the priceless hidden

meaning beneath them. Remember that during good times and bad, sometimes

your employees just need someone to talk to. Communicate to them that y ou are

always waiting with open ears.

7. Be a problem solver. Post a sign above y our office door that reads, Dont

Bring Me Problems. Bring Me Solutions. Then set about the task of guiding each

person on your team toward the goal of becoming a top-notch problem solverduring this crucial period.

8. Lead through experience and competence, not through title or

position. Mentor your employees, encourage them, make partners out of them,

and your organization is sure to benefit. If you want to survive the tough economy,

thats exactly the kind of leadership motif you need for your organization.

The fundamentals of leadership dont change between good times and bad.

But when money is in short supply, these principles can be the difference

between success and failure. Now is the time to start motivating your

employees by applying these principles, and your team will lead you through

the hard times.

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