6 Reasons for Leveraging

Designto OptimizeB2B Inbound

Marketing andLead Nurturing

Campaigns

ROIAre you getting the

results you need from your inbound marketing

and lead nurturingcampaigns?

$First of all, how much of your budget is dedicated to outstanding content?

Are you investing enough?

Are you investing smart?

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Most know that a well-structured responsive website, combined with compelling content and

communications, are at the heart of a good inbound marketing and

lead nurturing plan.

You may already be focusing on great content, but the leads still aren’t pouring in.

Sometimes the problem has to do with the content itself. In other cases, the problem is

that the content does not stand out. Many of your competitors have great content.

You have to create something unique in order to turn awebsite visitor into a lead and a prospect into a sale.

things to consider as it relates to content design to improve your inbound marketing and lead nurturing efforts:6Here are

Design impacts emotional reactions1

A great design helps convey a message2

A powerful design helps expedite the B2B sales process3

Unique design improves key performance indicators (KPIs) 4

Landing pages won’t convert without the right design5

Invest thoughtfully and substantially in the power of design6

Read the entire post on the Briefcase blog:

www.burick.com/blog

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