8 Content Marketing

Tips and Tricks

Presented by Amanda Bell

UCSD Content Marketing – Spring 2016

Tip

#1:

Know

Your

Au

dien

ceWhen delivering your content, find out

who your audience is and tailor the

content accordingly. Seth Meyers

ensures audience laughter by getting

to know his audience before the show

begins.

Tip

#2:

Don’

t For

get t

o Pr

omot

e Yo

ur C

onte

nt

You can’t rely on your customers to

find your content on their own. Utilize

all your outlet channels so that you

make sure your content reaches the

eyes and ears of your audience.

Tip

#3:

Mark

etin

g Co

nten

t Ne

eds S

pellc

heck

!!

Check your grammar and

spelling before your publish your

content. No copywriter on staff?

Check out Grammarly. Grammarly will process your

content and highlight the mistakes.

Tip

#4:

Visu

al C

onte

nt

Mark

etin

g is

Powe

rful“A picture is worth a thousand

words.” Visual imagery is powerful

content marketing. If you want to

reach your audience, make it

visually attractive. According to

studies, the brain processes images

60,000 times faster than it does

text. Click here to review 37 visual

content marketing stats.

Visu

al C

onte

nt

Mark

etin

g is

Powe

rful

Tip

#5:

Anal

yze

Your

Au

dien

ce Tr

affic

Find out the content that is keeping

your customers engaged. Keep up

with their interests by using

powerful analytical tools such as

Google Analytics, Google Trends, and

Facebook Ad Insight. With all the

insight gathered from these

analytical tools, you can ensure your

content is of interest to your

audience.

Tip

#6:

Crea

te a

Cat

chy

Head

lineThe first thing an online user sees

in the search page are the

headlines. Come up with a couple

of headline options and perform

A/B Testing to see what grasps

the attention of your audience.

Tip #7: Content Marketing Requires

Customer EngagementOne of the biggest ways your gain

customer trust is by being

responsive. Example: Trip AdvisorWhen a guest posts a bad review on

a hotel, it is important for the hotel

to respond to the comment because

it shows that they care about their

business and guest experience.

Maintain your trust with your

customers by staying engaged!

Tip

#8:

Whe

n in

Dou

bt,

Use

the

Cont

ent

Mark

etin

g 4-

1-1

Utilize the 4-1-1 model to help

generate some content ideas:

“For every one self-serving tweet [or

post], you should retweet one

relevant tweet and most importantly

share four pieces of relevant content

written by others.”

Conclusion

So there you have it – a list

of the many things to

consider when creating

content and delivering it to

your audience.

Share some of your

content marketing tips and

tricks on this blog post.