What is true about ERP? Select correct option: Integrate all business functions At Single Location Efficient use of resource ALL Above Enterprise Resource Planning (ERP) is a concept that integrates all aspects of a business e.g, accounting, logistics, manufacturing, marketing, planning, project management etc. at a single place The process of taking active role in working with suppliers to improve products and processes is called ______________. Select correct option: ERP Marketing Supply Chain Management Sale Engaging and negotiating with suppliers can be extremely beneficial. The process of taking active role in working with suppliers to improve products and processes is called supply chain management. Today, firms are reaching beyond limits of their own organizational structure Consider the following definition template < class T > class Xyz { }; Select correct option: it defines a class template for integers only it defines a class template for any class class templates are not defined in this way***** none of given options EDI involves exchange of ________. Select correct option: Electronic business documents Data Resources NONE of Above EDI is used by organizations for transactions that occur on a regular basis according to a pre-determined format. It involves exchange of electronic business documents, i.e., purchase orders, invoices etc. EDI transactions are carried through special EDI software Survey and market research are used for which poetr identified activity? Select correct option: Identify Design**** I was select Identify customer Identify customers refer to those activities which try to find new customers and ways to serve better to the existing ones, e.g, surveys and market research; In which type of approach, we further dig the data for retrieving information from data warehouse? Select correct option: Slice

Dice Drill down Roll up Using drill-down we can further dig the data to receive some specific information. For example using that I can find the sale of furniture in a specific month of the first quarter, say, February Supply Chain Mangment broken down into ___________. Select correct option: Upstream activities Internal activities Downstream activities All of Above Supply chain can be broken into three parts, that is, upstream activities, internal activities and downstream activities Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above Market and sell activities give buyers a way to purchase and provide inducement for them to do , e.g, advertising, promotions, managing salespersons, monitoring distribution channel, pricing etc. ==========done VAN can _____. Select correct option: Reduce network traffic Provide protocol compatibility between the sender and the recipient, wherever that is missing. What is true about Personal finance? Select correct option: Sell you products in no time. Buy you products in no time. allows the management of your financial matters in a customized manner. None A value chain is a way of organizing activities that each strategic business unit undertakes to ___________. Select correct option: design produce promote All of Above A value chain is a way of organizing activities that each strategic business unit undertakes to design, produce, promote, market, deliver and support the products or services it sells.

Activities associated with the flow and transformation of goods from the raw materials stage all the way to the end user ___________. Select correct option: Marketing Suply Chain Managment ERP Online Chain Control Supply chain includes all the activities associated with the flow and transformation of goods from the raw materials stage all the way to the end user. Supply chain can be broken into three parts, that is, upstream activities, internal activities and downstream activities. Porter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above Market and sell activities give buyers a way to purchase and provide inducement for them to do so, e.g, advertising, promotions, managing salespersons, monitoring distribution channel, pricing etc. Page 152 Technology development relates to activities ___________. Select correct option: fields tests maintenance of procedures process improvement studies All of Above Technology development relates to activities which help improve product/service that a business is selling and also help improve processes in every primary activity, e.g, fields tests, maintenance of procedures, process improvement studies etc. In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. vuzs account/transaction details are downloaded through the internet. All of Above In personal finance online data is imported automatically into the register of transactions maintained by the software package as the account/transaction details are downloaded through the internet. ___________ strategy is defined as concentration on a single aspect of the market. Select correct option: Focus Differentation Focus strategy is defined as concentration on a single aspect of the market.

Popular software packages for personal finance are ___________. Select correct option: Quicken MS Money Money 2003 All of Above Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation Process evaluation A knowledge discovery process includes data cleaning, data integration, data selection, data transformation, data mining, pattern evaluation and knowledge presentation. Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above ) In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included: Select correct option: Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant 2) By adding which of the following to your website improve customer service? Select correct option: Attractive products Banner Advertisement Email links Interactive Advertising Reference: E-mails can be used to improve customer service by adding an e-mail link to your web site. Thus, you can receive your customers complaints through e-mails. It should be ensured that your e-business is capable of

3) Objective of any marketing strategy is to bring the customers quickly to the _________. Select correct option: Familiarity stage Exploration stage Separation stage Commitment stage 4) Which of these is a tool that can be used to improve customer services? Select correct option: Log file analysis Cookies Data mining All 5) How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 6) Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option: Customer Relationship Management system Public relation management system Inventory management system Data Base Management system 7) You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option: True False 8) JIT Stands for Select correct option: Just In Time Joint investigation Technique Join in Training Just In Total 9) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are?

Select correct option: Awareness Exploration Familiarity Commitment Reference: Awareness This is the first stage where customers recognize the name of the company or any of its products. However, they have never interacted with the company before. A company/business can achieve this level by properly advertising its brand. 10) ET and SSL both are same with respect to security. Select correct option: True False 11) Which statement is most appropriate description of the term Interactive-advertisement? Select correct option: By making an advertisement message using flash animation. Putting an audio or video message on the website to attract customer. By avoiding customers involvement in the advertisement process. By involving the customer in the advertisement process itself. 12) Quiz Start Time: 04:28 PM Time Left 88 sec(s) Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1 Four Ps in Marketing Mix are Select correct option: Product, price, place, promotion Price, person, place, problem Place, product, property, promotion Promotion, place, product, planning 13) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1 Let us, suppose that you have hosted your e-commerce website, When you provide opt-in e-mail option to your customers on your website and customer opt for it , what does it mean to receive ? Select correct option: Information about product through advertisement Information about product through e-mail

Information about services available on it Information about News through e-mail. 14) Quiz Start Time: 04:28 PM Time Left 83 sec(s) Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1 Free-Trial advertisement means _________. Select correct option: Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didnt had to pay for this advertisement 16) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1 What is the right sequence of steps involved in development of customers relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation 17) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1 SETSET(secure Electronic Transaction) was developed in Select correct option: 1995 1996 1997 1999 18) Quiz Start Time: 04:28 PM Time Left 86 sec(s)

Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1 Some web retailers allow their customers to create their own product. It is called. Select correct option: One to one Marketing One to many Marketing Many to one marketing All of the above Reference: Some web retailers allow their customers to create their own product. For example there are computer companies online that allow their customers to choose component of a computer to configure their own computer according to their need. This is called one-to-one marketing. 19) Quiz Start Time: 04:28 PM Time Left 84 sec(s) Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1 Vertical Web portals are made for Select correct option: Single area Broad range of topics Wide variety of things Broad range of topics and Wide variety of things 20) Quiz Start Time: 04:28 PM Time Left 86 sec(s) Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions 21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total Marks: 1 To overcome the lack of physical proximity appearance problem in e-business, which technology is going to be used? Select correct option: Biometrics Video conferencing Cryptography Biometrics and Video conferencing 22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total Marks: 1 Using SSL, we type in URL as : Select correct option:

https httpc httpc httpi 23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total Marks: 1 CRM stands for ............... Select correct option: Customer Relationship Management Customer Related Management Customer Resembling Management Customer Reallocation Managemen 24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total Marks: 1 SET and SSL both are same with respect to security. Select correct option: True False 25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total Marks: 1 In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included: Select correct option: Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant 26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions. 27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total Marks: 1 Which of following marketing campaigns are cheap an effective way to target potential customers? Select correct option: Sale forces E-mail Media promotion Marketing software

28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total Marks: 1 Free-Trial advertisement means _________. Select correct option: Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didnt had to pay for this advertisement. 29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total Marks: 1 Which of the following option best represent Data mining can improve response rate tremendously? Select correct option: Direct mailing Personalization technology E-business Opt-in e-mail 30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total Marks: 1 CPM is an advertising payment mode. CPM stands for ______. Select correct option: Cost Per Month Cost Per Minute Cost Per Megabyte Cost Per Message 31) Which statement is most appropriate description of the term Interactive-advertisement? Select correct option: By making an advertisement message using flash animation. Putting an audio or video message on the website to attract customer. By avoiding customers involvement in the advertisement process. By involving the customer in the advertisement process itself. 32) What does Telemarketing means? Select correct option: Marketing through charting Marketing through telephone Marketing through emai Marketing through web casting 33) What is the right sequence of steps involved in development of customers relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation

Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation 34) as you all familiar with it. Which of the following loyalty stages its customers are: ( Who dont know about it): Detail about Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option: Awareness Exploration Familiarity Commitment 35) Web catalogue revenue model includes Select correct option: a. Online sellers of computer b. Gifts, flowers, clothes c. Journals d. A and B 36) Track the customers online and do personalization is only possible through which of the following file(s) analysis. Select correct option: log files cookie data mining log files and cookies. Reference: Cookies can be used to track customers online. Typically, a unique ID of the customer is stored in the cookie file on the hard disk. Same ID is also stored in the database along with the record of previously purchased items by the customer. When the customer again visits the online store, cookie (having customer ID prepared against that URL) is transmitted by the browser to the server side. There, it is matched with the ID in the database. This enables the merchant side to know that a particular customer (with a known buying pattern) has come to visit again. By tracking the customer in this manner, personalized recommendations for certain items can be made to the customer in real time. 37) In the template prefix, Template What kind of variable is the parameter T? Select correct option: T must be a class. T must not be a class.

T can be only types built into the C++ language. (Not sure L) T can be any type, whether built into C++ or defined by the programmer. 38) Fee for Transaction Models include Select correct option: Travel Agents and Insurance brokers Automobile Sales and event tickets Stock brokers and online banking All of the above 39) While designing a website, which of the following factors an internet marketer should pay attention to? Select correct option: Easy site navigation (i.e. Site map) Frequently asked questions (FAQs) section Privacy policy All of above 40) Question # 1 of 10 ( Start time: 05:17:27 PM ) Total Marks: 1 Four Ps in Marketing Mix are Select correct option: Product, price, place, promotion Price, person, place, problem Place, product, property, promotion Promotion, place, product, planning 41) Question # 2 of 10 ( Start time: 05:17:43 PM ) Total Marks: 1 In, there is no direct contact with the end users Select correct option: B2B B2C C2C All 42) Question # 3 of 10 ( Start time: 05:18:01 PM ) Total Marks: 1 What is the right sequence of steps involved in development of customers relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation 43) Question # 4 of 10 ( Start time: 05:18:13 PM ) Total Marks: 1 Payment gateway is an organization which connects those entities to the internet which are offline. Select correct option:

True False 44) Question # 5 of 10 ( Start time: 05:18:55 PM ) Total Marks: 1 Customer Loyalty model is also called Select correct option: Customer Life Cycle Customer Segmentation Customer Awareness All 45) Question # 8 of 10 ( Start time: 05:20:28 PM ) Total Marks: 1 Creation of separate experiences for customers based on their behavior is called Select correct option: Demographic segmentation Behavioral segmentation Geo-Graphic Segmentation None of the above 46) Question # 9 of 10 ( Start time: 05:20:53 PM ) Total Marks: 1 Which of the following option best represent Data mining can improve response rate tremendously? Select correct option: Direct mailing Personalization technology E-business Opt-in e-mail 47) Question # 10 of 10 ( Start time: 05:21:04 PM ) Total Marks: 1 Dividing the potential customers into groups is called Select correct option: Market Segmentation Market Promotion Market Research Market Survey 48) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 1 of 10 ( Start time: 05:24:11 PM ) Total Marks: 1 Web catalogue revenue model includes Select correct option: a. Online sellers of computer b. Gifts, flowers, clothes c. Journals d. A and B 49) Quiz Start Time: 05:24 PM Time Left 88 sec(s)

Question # 2 of 10 ( Start time: 05:24:25 PM ) Total Marks: 1 Which entity does not include in SET(secure Electronic Transaction)? Select correct option: Seller Buyer Payment gateway Bank 50) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 3 of 10 ( Start time: 05:25:05 PM ) Total Marks: 1 Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option: Customer Relationship Management system Public relation management system Inventory management system Data Base Management system 51) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 5 of 10 ( Start time: 05:25:32 PM ) Total Marks: 1 Do you think that "www.vu.edu.pk" can be considered as university's advertisement website? Select correct option: Yes No 51) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 6 of 10 ( Start time: 05:26:29 PM ) Total Marks: 1 Traditionally Marketer use the market segmentation(s) like Select correct option: Geo-graphic Segmentation Demographic Segmentation Psychographic Segmentation All of the above 52) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 7 of 10 ( Start time: 05:27:00 PM ) Total Marks: 1 Advertising Supported Revenue Model includes Select correct option: Yahoo portal Employment sites

Newspaper Publishers All of the above 53) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 8 of 10 ( Start time: 05:27:37 PM ) Total Marks: 1 SSL stands for Select correct option: Secure Socket Layer Security Service Layer Sub Secured Length None of these 54) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 10 of 10 ( Start time: 05:28:22 PM ) Total Marks: 1 In e-business, market research is slower than offline business. Select correct option: True False 55) ipher suite is a combination of Select correct option: Cryptographic Algorithm Authentication methods Security layers Cryptographic Algorithm And Authentication methods 56) Question # 5 of 10 ( Start time: 05:36:53 PM ) Total Marks: 1 www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: ( Who dont know about it): Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option: Awareness Exploration Familiarity Commitment 57) Question # 2 of 10 ( Start time: 05:43:49 PM ) Total Marks: 1 Which of the following is cheapest and quickest marketing technique to reach distant customers? Select correct option:

E-Mail marketing Telephone marketing SMS marketing Advertisement letters marketing Quiz Start Time: 05:42 PM Time Left 89 sec(s) 58) Question # 3 of 10 ( Start time: 05:44:52 PM ) Total Marks: 1 JIT concept means Select correct option: No distribution channel No warehousing Easily delivery No communication 59) Question # 6 of 10 ( Start time: 05:47:03 PM ) Total Marks: 1 Brick and Mortar refers to Select correct option: Offline business Online business Transport Building 60) Question # 7 of 10 ( Start time: 05:48:16 PM ) Total Marks: 1 How many kinds of Web Portals are? Select correct option: 3 2 5 6 61) Quiz Start Time: 05:42 PM Time Left 88 sec(s) Question # 8 of 10 ( Start time: 05:49:06 PM ) Total Marks: 1 Press release can provide information about current events and news to, which of following, via a internet? Select correct option: Print media T.v commercial Press or media T.v program.

62) Question # 1 of 10 ( Start time: 05:53:24 PM ) Total Marks: 1 When you email at it430@vu.edu.pkThis e-mail address is being protected from spambots. You need JavaScript enabled to view it , your email is automatically sorted and replied to your ID. Select correct option: True False 63) Question # 5 of 10 ( Start time: 05:55:05 PM ) Total Marks: 1 Visitors location, IP address, time of visit related information are added, in which of the following Select correct option: call handling files cookies log files Data mining files. 64) Question # 7 of 10 ( Start time: 05:55:50 PM ) Total Marks: 1 Which of following marketing campaigns are cheap an effective way to target potential customers? Select correct option: Sale forces E-mail Media promotion Marketing software 65) Question # 8 of 10 ( Start time: 05:56:06 PM ) Total Marks: 1 Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _____________. Select correct option: Exploration stage Commitment stage Awareness stage Separation stage 66) Question # 9 of 10 ( Start time: 05:57:03 PM ) Total Marks: 1 Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called__________. Select correct option: Demographic Segmentation Geographic Segmentation Psychographic segmentation Behavioral segmentation 67) Question # 1 of 10 ( Start time: 06:02:08 PM ) Total Marks: 1 Do you think, vulms.vu.edu.pk is an example of E-mail marketing? Select correct option: True False

68) Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab 69) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are? Select correct option: Awareness Exploration Familiarity Commitment 70) Which 5th P introduced by E-business in Marketing Mix? Select correct option: Proper coverage Personalized Services Proper access Personal style 71) ETSET(secure Electronic Transaction) was developed by Select correct option: Microsoft Netscape Navigator Master Cards and VISA All of the options 72) Which of these can be used for advertisement purpose? Select correct option: Telephone Newspapers Magazines All of above 73) Question # 5 of 10 ( Start time: 06:21:36 PM ) Total Marks: 1 Which of the following is a method for conducting market research? Select correct option: Phone Interviews Questionnaires All of above

74) Which of the following is NOT an advertising payment mode? Select correct option: Pay-per-sale Pay-per-click Pay-per-keypress Pay-per-lead 75) Question # 1 of 10 ( Start time: 06:25:05 PM ) Total Marks: 1 Advertising Subscription Mixed Revenue Model includes Select correct option: Online journals Sports information services Business week online All of the above 76) Question # 2 of 10 ( Start time: 06:25:59 PM ) Total Marks: 1 Digital Content Revenue Model Includes Select correct option: Legal information services Online journals Online Libraries All of the above 77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total Marks: 1 Which of these is a tool that can be used to improve customer services? Select correct option: Log file analysis Cookies Data mining All 78) Question # 9 of 10 ( Start time: 06:29:26 PM ) Total Marks: 1 Which of the following is an advertising payment mode? Select correct option: Pay-per-person Pay-per-page Pay-per-sale Pay-per-minute 79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total Marks: 1 If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company? Select correct option: Demographic Segmentation Geographic Segmentation Psychographic segmentation Behavioral segmentation

80) E-Business promotions are used to _______. Select correct option: Attract the customer to the product and convince him/her to buy it. Get credit card information from the customer. Complete a transaction between customer and seller. None of above 1. Public Key of the receiver is used to-------------------. a. Decrypt the message b. Encrypt the message c. Scramble the message d. None of the mentioned options 2. Receiver applies ----------------to the received original message a. Digital signature b. Message digest c. Hash function d. None of the mentioned options 3. Symmetric key can be replaced with----------------------------. a. Symmetric algorithms b. Pair of public and private keys c. Asymmetric key d. None of the mentioned options 4. In --------------------attack an attempt is made by the attacker to decrypt the message with every possible key. a. Key search attack b. Cryptanalysis c. System based d. None of the mentioned options 5. Most of the electronic payment systems on internet use ------------------to ensure confidentiality and security of the payment information. a. Quantum computing b. Cryptography c. Both of the mentioned options d. None of the mentioned options 6. Simplicity and ----------------is the biggest advantage of Virtual PIN payment system. a. Full encryption b. Dual encryption c. No encryption d. None of the mentioned options 7. In electronic checks which type of cryptography is used a. Both symmetric and asymmetric

b. Symmetric c. Asymmetric d. None of the mentioned options 8. An electronic check book device is a combination of a. Hardware and a digital signature b. Software and information about user c. Secure hardware and software d. None of the mentioned options 9. Which of the following is disadvantage of virtual PIN payment system?

1. Bogus purchases are possible 2. Stolen credit card number can be used 3. Only some extra copies of the information items are made in case of a fraud 4. All of the mentioned options are disadvantages of Virtual PIN payment system

10. FV stands for a. First Virtual b. Forward Virtual c. Famous virtual d. None of the mentioned options 1. Customers can provide their feedback or register their complaints quite conveniently in case of online business as compared to offline business True False 2. Physical proximity with items purchased and no inventory cost are disadvantages of e-business True False 3. Online publishing is attractive because printing and distribution costs are involved in it. True False 4. In Geographic segmentation customers are divided into groups on the basis of where they live or work True False 5. Discount advertisements through web sites are form of e-marketing True False In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included: Select correct option:

Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant A unique large number, generated as a result of applying hash function on a message is called ______. Select correct option: Hash message Message digest Digitally singed message Secret message Reference: (page # 103) FVIPSS stands for _______. Select correct option: First Virtual Internet Payment System Server First Virtual International Payment System Server First Virtual International Payment System Services First Virtual Internal Payment System Services Reference: (Page # 110) Virtual PIN Payment system is considered suitable for ________. Select correct option: Low-cost items High-cost items Very expensive items Every kind of items Which of these is a primary participant in E-Cash Payment system? Select correct option: Buyer Bank Merchant All Most of the electronic payment systems on internet use cryptography. Select correct option: True False In case of transaction failure or crash, one can retrieve his or her lost coins by sending all blinded signed coins from last withdrawals to the E-bank. Select correct option:

10

12

14

16 Reference: (page # 119)

The key feature of E-Cash Payment system is Select correct option:

Anonymity

Security

Cryptography

None of these

Reference: (page # 116) At minting stage, the client is ..by E-Cashbank Select correct option:

Known

Unknown

Secret

informed

Reference: (page. 118) Cipher suite is a combination of Select correct option:

Cryptographic Algorithm

Authentication methods

Security layers

Cryptographic Algorithm And Authentication methods Reference: (page. 121)

SETSET(secure Electronic Transaction) was developed in Select correct option:

1995

1996

1997

1999

Reference: (page no. 122) Symmetric algorithms are faster than asymmetric. Select correct option: True False Reference: (Page # 105) Which entity does not include in SET(secure Electronic Transaction)? Select correct option: Seller Buyer Payment gateway Bank Reference:

(Page # 122) A paper signature is believed to be more reliable than a digital signature. Select correct option: True False If a key is 4 bit in length, how many unique key values are possible? Select correct option: 4 8 16 32 Explanation: A key value is always in binary form. A Binary Number is made up of only 0s and 1s. So each digit has only two possibilities: 0 or 1, So now we try to check all possible values of 4. 4 bit = 0000, 0001, 0010, 0100, 1000, 0011, 0110, 1100, 0101, 1010, 1011, 1101, 1001, 1110, 0111, 1111 Hence prove that if a key is 4 bit in length, then 16 unique key values are possible of that key. Hash function is a __________ Select correct option: Communication protocol Hardware device Encryption mechanism Log file Which of these attacks have been reported on symmetric key algorithms? Select correct option: Key Search Attacks Cryptanalysis System-Based Attacks All Reference: (Page # 108) Payment gateway is an organization which connects those entities to the internet which are offline. Select correct option: True False

Reference: (Page # 122) How many elements an e-coin has? Select correct option: 1 2 3 4 Reference: (page # 116) EFT stands for _____________. Select correct option: Electronic Film Transmission Electronic Funds Transfer Electronic File Translation None of above Reference: (Page # 114) ________ is used to interpret and show contents of the webpage. Select correct option: HTML Notepad Browser Computer What is identified by the tag ? Select correct option: Horizontal frame Bottom Frame Top Frame Vertical Frame

Which of the following is NOT an advantage of CSS? Select correct option: Define the look of your pages in one place Works on version 4 browsers or newer Easily change the look Implement same formatting each time tag is used. Links are used to connect ____________. Select correct option: Images Text Images and web documents All of the given Which of the following are correct tags used for frames, Select correct option: Do you think that "www.vu.edu.pk" can be considered as university's advertisement website? Select correct option: Yes No Characterization and Clustering belong to which of the following types of Data Mining? Select correct option: Predictive Selective Descriptive Additive Reference: (Page # 141) Traditionally Marketer use the market segmentation(s) like Select correct option:

Geo-graphic Segmentation Demographic Segmentation Psychographic Segmentation All of the above Reference: (Page # 131) Advertising Subscription Mixed Revenue Model includes Select correct option: Online journals Sports information services Business week online All of the above OLAP stands for Select correct option: Online Analytical Program Online Analytical Processing Online Application Program Online Analysis Performance Reference: (Page # 145) E-Business promotions are used to _______. Select correct option: Attract the customer to the product and convince him/her to buy it. Get credit card information from the customer. Complete a transaction between customer and seller. None of above Reference: (Page # 133) Television, radio and print media are in a (n) . Mode. Select correct option: Passive Active Static Dynamic Reference: (Page # 139) CRM stands for ............... Select correct option: Customer Relationship Management Customer Related Management

Customer Resembling Management Customer Reallocation Management Reference: (Page # 136) Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab Reference: (Page # 137) Meta tag contains: Select correct option: User information seller information web page key information bank information Reference: (Page # 138) Free-Trial advertisement means _________. Select correct option: Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didnt had to pay for this advertisement. Reference: (Page # 133) In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option: Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation Reference: (Page # 138) If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company? Select correct option:

Demographic Segmentation Geographic Segmentation Psychographic segmentation Behavioral segmentation Reference: (Page # 131) Press release can provide information about current events and news to, which of following, via internet? Select correct option: Print media T.v commercial Press or media T.v program. Reference: (Page # 135) Fee for Transaction Models include Select correct option: Travel Agents and Insurance brokers Automobile Sales and event tickets Stock brokers and online banking All of the above Reference: (Page # 130) An E-Business can't have direct feedback from the customer in B2C. Select correct option: True False Creation of separate experiences for customers based on their behavior is called Select correct option: Demographic segmentation Behavioral segmentation Geo-Graphic Segmentation None of the above Reference: (Page # 132) What is the right sequence of steps involved in development of customers relationship with the business? Select correct option:

Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation Reference: (Page # 136) At deposit stage, the serial number is ..by E-Cashbank Known Unknown Kept Secret Informed Reference: (Page # 118) How many kinds of Web Portals are? 3 2 5 6 Explanation: There are only two kinds of web portals, one is vertical portals which provides information about single interest like online shopping sites are best example of vertical portal site, educational site is also an example of vertical portal. Second kind of web portal is horizontal web portals which provide information about everything or multiple things. Search engine is best example of horizontal web portal. Reference: (page # 129) Let us, suppose that you have hosted your e-commerce website, When you provide opt-in e-mail option to your customers on your website and customer opt for it , what does it mean to receive ? Information about product through advertisement Information about product through e-mail Information about services available on it Information about News through e-mail. Reference: (page # 133) Track the customers online and do personalization is only possible through which of the following file(s) analysis. log files cookie data mining log files and cookies. Reference: (page # 136) When customer life cycle is used to create different groups of customers, it is called? Targeting Customers Dynamic groups

Customer Life Cycle Segmentation Group Development Reference: (page # 137) Network addresses 128--- 191 range belongs to which of the following class networks? A B C E Reference: (page # 10) Which of the following property falls in HTTP? Stateless Stateful Temporary All of these Reference: (page # 3) FSTC stands for: Financial Services Technology Consortium Financial Secrets Technology Consortium Final Security threats control First Service Technology Consortium Reference: (page # 113) Supply chain can be broken into three parts, that is ----------------- , ----------------------- and -------------------- activities. Internal, external support Upstream, internal ,downstream Primary, Secondary ,R&D None of them Reference: (page # 155) The process of taking active role in working with suppliers to improve products and processes is called? Value chain management Supply chain management Supply chain management software Porter Model Reference: (page # 155) What is Ultimate consumer orientation?

Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. Secondary Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. Supply chain is to help each company to meet needs of the supplier, seller and buyer at the end of supply chain. None of them Reference: (page # 156) Many search engines rank the site by using a program called Spider Scorpion Moon Cobweb Reference: (page # 138) E-commerce is a combination of three different areas of study, namely, --------, ---------------- and ---------------- Internal, external support, Support Technology, business and law/policy Primary, Secondary, R&D Sale, purchase, feed back Reference: (page # 161) In which type of data mining, Apriori algorithms is used? Classification Association Characterization Clustering Reference: (page # 143) EDI has the key feature(s) No paper work No human intervention Exchange of information takes place in seconds All of these Reference: (page # 147) Addresses are tied to the device itself and give no clue to it's location on a global scale. This is the characteristics of IP RIP MAC None of the given

When two or more intranets are connected to each other they form a/an ------------- . intranet internet extranet VPN Reference: (page # 2) Which attribute can be used to make a region non-clickable? none of the given target alt nohref Reference: (page # 37) Which of the following payment mode does not require customer to pay interest to the bank on each transaction? Credit card Debit card Electronic check All of the above Reference: (page # 110) Cyber wallet can automatically assemble the correct payment and pay it too. True False SET doesnt require special software on the client or merchant side. True False Which model allows the users to log-on on a website and assume the role of bidder or seller? Online Banking. Storefront Model. E-Learning. Auction Model. Reference: (Page # 128) According to Michael Porter, fabricating is an example of primary activity in a strategic business unit. Identify the area in which this task is performed. Market and sell Deliver activities relate to storage Purchase materials and supplies Manufacture product or create service Reference:

(Page # 152) Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it? True False In the physical world three elements must be satisfied in order to make a valid contract, namely, offer, ---------------- and ---------- Acceptance and consideration Acceptance and Rejection Approval and consideration None Reference: (page # 178) In online environment acceptances may be issued by an imposter/cheater that has authority to bind the online business True False #00ff00 in HTML indicates Pure green color Pure blue color Pure red color Pure yellow color Reference: (Page # 23) Virtual PIN Payment System requires both merchant and buyer to register with _______________. Auto Clearing House (ACH) First Virtual (FV) DSS (Digital Signature Standard) DES (Data Encryption Standard) Reference: (Page # 110) Classification and Association belong to which of the following types of Data Mining? Selective Predictive Descriptive Additive Reference: (Page # 141) Which one of the followings is an example of Banner advertising? Select correct option: Branding Affiliate programs Partnership All of these

Reference: (Page # 138) CPM is an advertising payment mode. CPM stands for ________. Select correct option: Cost Per Month Cost Per Minute Cost Per Megabyte Cost Per Message Reference: (Page # 134) Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab Reference: (Page # 137) In which type of approach, we further dig the data for retrieving information from data warehouse? Select correct option: Slice Dice Drill down Roll up Reference: (Page # 146) Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is Select correct option: online offline both online and offline visiting head office Reference: (Page # 133) Digital Content Revenue Model Includes Select correct option: Legal information services Online journals Online Libraries All of the above Reference: (Page # 130) Which of these is a tool that can be used to improve customer services? Select correct option: Log file analysis Cookies Data mining All

Reference: (Page # 136) What does Telemarketing means? Select correct option: Marketing through charting Marketing through telephone Marketing through emai Marketing through web casting Reference: (Page # 133) In which type of data mining, ID3 algorithms is used? Select correct option: Classification Association Characterization Clustering Reference: (Page # 141) Some web retailers allow their customers to create their own product. It is called. Select correct option: One to one Marketing One to many Marketing Many to one marketing All of the above Reference: (Page # 132) Free-Trial advertisement means ___________. Select correct option: Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didnt had to pay for this advertisement Reference: (Page # 133)

Total Marks: 1

The length of a message digest is ________.

Select correct option:

32 to 64 bits

64 to 128 bits

128 to 256 bits

256 to 512 bit

Reference: (Page # 103)

Key version represents public key by

Select correct option:

Buyer

Seller

E-Bank

Certification Authority

Reference: (Page # 116)

The serial # generated by the cyberwallet gets multiplied by blinding factor r which is known only to the ___________.

Select correct option:

Bank

Merchant

Client

None

Reference: (Page # 116) ACH is a centralized system used by different interconnected banks for clearing payment requests. Select correct option: True False Centralized Account Payment Model uses unique _______ of users as their account identifier. Select correct option: Residence address E-mail address Office address None Reference: (Page # 113) SET and SSL both are same with respect to security. Select correct option: True False What are the security threats in VPS? Select correct option: a. Email hacking b. Credit card number stolen c. Missing of delivery d. A and B What is function of Cyberwallet? Select correct option: Store coins

Manage Coins Record transactions All of above SET and SSL both are same with respect to security. Select correct option: True False Basic difference between Virtual PIN Payment System and Electronic Check is _____. Select correct option: Encryption Registration with bank No. of participants There is no difference between them