PPSC Lecturer Commerce- MCQs Past

Paper Posted by Muneer Hayat on 26 September 2014, 6:25 am

The Doing Business Report" is prepared by which of the following organizations every year?

(A) World Bank (B) Asian Development Bank (ADB)

(C) International Monetary Fund (IMF) (D) World Trade Organization (WTO)

Answer: World Bank

2. Accounting for Intangible Assets are related to–

(A) AS - 10 (B) AS - 12

(C) AS - 24 (D) AS - 26

Answer: AS - 26

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3. Indian Accounting Standard – 28 is related to–

(A) Accounting for taxes on income

(B) Financial Reporting of Interests in Joint Venture

(C) Impairment of Assets

(D) Provisions, Contingent Liabilities and Contingent Assets

Answer: Impairment of Assets

4. Recording of capital contributed by the owner as liability ensures the adherence of principle of–

(A) Consistency (B) Going concern

(C) Separate entity (D) Materiality

Answer: Separate entity

5. Bad loans in banking terminology are generally known as–

(A) BPOs (B) Prime Asset

(C) NPAs (D) CBS

See Answer:

6. An association of cement manufacturers is an example of–

(A) Diagonal combination (B) Vertical combination

(C) Horizontal combination (D) Lateral combination

Answer: Horizontal combination

7. The product range is widest in case of–

(A) Chain store (B) Departmental store

(C) Speciality shop (D) One price shop

Answer: Departmental store

8. A public corporation is set up–

(A) By a Special Act of Parliament

(B) By a special order of the Government

(C) Under Indian Companies Act, 1956

(D) By none of the above

Answer: By a Special Act of Parliament

9. The minimum number of members required for registration of a cooperative society are–

(A) Two (B) Seven

(C) Ten (D) Twenty

Answer: Ten

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10. Insurable interest must be present at the time of insurance proposal and payment of claims in–

(A) Fire Insurance (B) Marine Insurance

(C) Life Insurance (D) Motor Insurance

Answer: Fire Insurance

11. A machinery is purchased for Rs. 3,00,000 and Rs. 50,000 is spent on its installation. Rs. 5,000 is

spent on fuel. What will be the amount of capital expenditure ?

(A) Rs. 3,00,000 (B) Rs. 3,50,000

(C) Rs. 3,55,000 (D) None of these

Answer: Rs. 3,50,000

12. Which of the following errors are not disclosed by Trial Balance ?

(A) Compensatory Errors (B) Errors of Principle

(C) Errors of Omission (D) All the three

Answer: All the three

13. A large amount spent on special advertisement is–

(A) Capital Expenditure (B) Revenue Expenditure

(C) Revenue Loss (D) Deferred Revenue Expenditure

Answer: Deferred Revenue Expenditure

14. Double Entry System was introduced in–

(A) America (B) Japan

(C) India (D) Italy

Answer: Italy

15. According to going concern concept a business entity is assumed to have–

(A) A long life (B) A small life

(C) A very short life (D) A definite life

Answer: A long life

16. Which of the following companies do not have the obligation to get its Articles of Association

registered along with the Memorandum of Association ?

(A) Public Company limited by shares

(B) Unlimited companies

(C) Private companies limited by shares

(D) Companies limited by guarantee

Answer: Public Company limited by shares

17. What does management audit imply ?

(A) Complete audit (B) Detailed audit

(C) Efficiency audit (D) Interim audit

Answer: Efficiency audit

18. Which one of the following statements is correct ?

(A) Internal audit and Management audit are the same

(B) Internal audit and statutory audit are the same

(C) Internal audit is compulsory in all cases

(D) Statutory audit of company accounts is compulsory

Answer: Statutory audit of company accounts is compulsory

19. Where does an auditor of a cooperative society submit the audit report ?

(A) To the managing committee of the society only

(B) To the Registrar of Cooperative Societies of the State concerned only

(C) To the State Assembly concerned

(D) To the Registrar of Cooperative Societies of the State concerned and a copy to the society

Answer: To the Registrar of Cooperative Societies of the State concerned only

20. Which one of the following statements is correct ?

(A) Audit of an educational institution is compulsory if it is run by a charitable trust

(B) A club is treated as a commercial establishment

(C) The accounts of a charitable trust can be audited by any person who belongs to accountancy

profession

(D) Audit of a charitable trust is not compulsory under law

Answer: Audit of an educational institution is compulsory if it is run by a charitable trust

1. DAGMAR approach in marketing is used to measure:

A. Public relations

B. Advertising results

C. Selling volume

D. Consumer satisfaction

2. Cost of capital from all the sources of funds is called

A. Specific cost

B. Composite cost

C. Implicit cost

D. Simple Average cost

3. A company plans to create the largest possible total sales volume. It should use

A. Concentrated marketing

B. Differentiated marketing

C. Homogeneous marketing

D. Undifferentiated marketing

4. Zero sum game is also known as?

A. Right issue

B. Bonus issue

C. Private placement

D. Preferential Allotment

5. An investment centre is a responsibility centre where the manager has control over

A. Costs

B. Costs and profits

C. Costs, profits and product quality

D. Costs, profits and assets

6. Who cannot be a complainant under the Consumer Protection Act 1986 in India?

A. Central/State Governments

B. Recognised Consumer Association

C. A retail dealer

D. One or more consumers where there are numerous consumers having the same interest

7. In 1952 Urwick produced a consolidated list of ten principles that included the principle

that no one should be responsible for more than 5 or 6 direct subordinates whose work is

interlocked. What is the correct label for this principle?

A. Specialisation

B. Coordination

C. Authority

D. Span of control

8. Capital rationing is applied in a situation where

A. It is difficult to bring in required amount of capital

B. Financial institutions are doubtful or not sure of the viability of the project

C. A large number of investment proposals compete for limited funds

D. The dividend is converted into capital for completion of a new project

9. When a firm is credited with high market share in a market identified with low growth

rate, it is known as:

A. Question marks

B. Cash cow

C. Dog

D. Star

10. In testing hypothesis, what is the size of the sample to be reckoned as a small sample?

A. Less than 30

B. Less than 25

C. Less than 40

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D. Less than 100

11 Total overheads incurred for running a canteen is re-apportioned among production

Departments on what basis:

A. Floor area

B. Equitable

C. No. of employees

D. Value of Plant

12. Difference between interest on loan charged and interest on deposits offered is known

by

the name:

A. Slack

B. Spread

C. Gap

D. Margin

13. At internal rate of return (IRR), Profitability index of a project will be:

A. Maximum

B. Minimum

C. One

D. Zero

14. Certain restrictions or conditions imposed by a Government in respect of foreign

investment in a country are denoted by:

A. TRIMS

B. TRIPS

C. GATS

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D. Tariff Binding

15. Accumulated profit is shown as a liability in the balance sheet. Which accounting concept

is

behind such a treatment?

A. Going concern

B. Business entity

C. Accrual

D. Accounting period

16. A company promotes a product by giving T shirts with logo of a sports event, without

sponsoring that sports event officially. This is an example of ----

A. Attack Marketing

B. Ambush Marketing

C. Mega Marketing

D. Meta Marketing

17. In which costing system future costs are considered and expressed in present day value by

applying discount rate?

A. Life Cycle Costing

B. ABC (Activity Based Costing

C. Absorption Costing

D. Standard Costing

18. Which act restricts the maximum number of partners in a partnership firm which carries

banking business to 10 persons?

A. Partnership Act 1932

B. Banking Regulation Act 1949

C. Companies Act 1956

D. Income Tax Act 1961

19. Which among the following is a Positional average?

A. Arithmetic Mean

B. Median

C. Mode

D. Geometric Mean

E. Harmonic Mean

20. Who is father of Z theory

A. Mc. Gregor

B. Abraham Maslow

C. William Ouchi

D. F W Taylor

NB: Answers are which typed in RED

1. Accounting is?

(A) An Art (B) A Science _

(C) A Profession (D) All of these

Answer.D

2. The Institute of Chartered

Accountants of India was established in the year—

(A) 1947

(B) 1949

(C) 1951 (D) 1956

Answer.B

3. Accounting Standard Board

issuing Accounting Standards in India belongs to-

(A) Ministry of Finance

(B) Company Law Board (C) The Institute of Chartered

Accountants of India (D) None of the above

Answer.C

4. Which of the following Accounting Standards relates to

accounting for fixed assets ?

(A) AS 3

(B) AS 10

(C) AS 14 (D) AS 16

Answer.B

Solved MCQ Of E-Commerce And E-Banking Posted By Muneer Hayat

1. The term e-commerce includes ............................

A) Electronic trading of Physical goods and intangibles such as information.

B) The electronic provision of services such as after sales support or online

legal advice

C) All the steps involved in trade, such as on-line marketing ordering

payment and support for delivery.

D) All of the above.

2. Which of the following is the largest community in classification of e-

commerce?

A) Business to Business (B to B)

B) Business to Consumer (B to C)

C) Business to Government (B to G)

D) Government to Government (G to G)

3. Which of the following is not the example of business to consumer (B to

C) e-commerce?

A) Amazon.com

B) e-bay.com

C) dell.com

D) lastminute.com

4. The types of Business to Business e-commerce are ................

A) Direct selling and support to Business

B) Industry portals

C) Information sites about a industry

D) All of the above

5. Which of the following are the benefits of E-marketing?

i) Speed ii) Reach and Penetration

iii) Ease and Efficiency iv) Low Cost

v) Targeted audience

A) i, ii, iii and iv only

B) ii, iii, iv and v only

C) i, iii, iv and v only

D) All i, ii, iii, iv and v

6. ...................... is the process of recreating a design by analyzing a final

product.

A) Forward Engineering

B) Reverse Engineering

C) Backward Engineering

D) None of the above

7. .................. is simply the use of electronic means to transfer funds

directly from one account to another, rather than by cheque or cash.

A) M-Banking

B) O-Banking

C) E-Banking

D) D-Banking

8. The telephone banking service includes ...................

i) Automatic balance voice out ii) Inquiry all term deposit account

iii) Direct cash withdraw iv) Utility Bill payments

v) Voice out last five transactions

A) i, ii, iii and v only

B) i, ii, iv and v only

C) ii, iii, iv and v only

D) All i, ii, iii, iv and v

9. Which of the following are the forms of E-banking?

i) Internet Banking ii) Telephone Banking

iii) Electronic Check conversion iv) Electronic Bill Payment

v) Direct Deposit

A) i, ii, iii and iv only

B) ii, iii, iv and v only

C) i, iii, iv and v only

D) All i, ii, iii, iv and v

10. What is the full form of SWIFT?

A) Society for Worldwide Internet Financial Telecommunications.

B) Secret Wide Interbank Financial Telecommunications

C) Society for Worldwide Interbank Financial Telecommunications

D) None of the Above

Answers:

1. D) All of the above.

2. A) Business to Business (B to B)

3. B) e-bay.com

4. D) All of the above

5. D) All i, ii, iii, iv and v

6. B) Reverse Engineering

7. C) E-Banking

8. B) i, ii, iv and v only

9. D) All i, ii, iii, iv and v

10.D) None of the Above

PPSC Lecturer Commerce- MCQs Past

Paper Posted by Muneer Hayat on 17 May 2015, 10:25 pm

What is true about ERP? Select correct option: Integrate all business functions At Single Location Efficient use of resource ALL Above Enterprise Resource Planning (ERP) is a concept that integrates all aspects of a business e.g, accounting, logistics, manufacturing, marketing, planning, project management etc. at a single place The process of taking active role in working with suppliers to improve products and processes is called ______________. Select correct option: ERP Marketing Supply Chain Management Sale Engaging and negotiating with suppliers can be extremely beneficial. The process of taking active role in working with suppliers to improve products and processes is called supply chain management. Today, firms are reaching beyond limits of their own organizational structure Consider the following definition template < class T > class Xyz { … }; Select correct option: it defines a class template for integers only it defines a class template for any class class templates are not defined in this way***** none of given options EDI involves exchange of ________. Select correct option: Electronic business documents Data Resources NONE of Above

EDI is used by organizations for transactions that occur on a regular basis according to a pre-determined format. It involves exchange of electronic business documents, i.e., purchase orders, invoices etc. EDI transactions are carried through special EDI software https://www.facebook.com/muneer.h.awan

Survey and market research are used for which poetr identified activity? Select correct option: Identify Design**** I was select Identify customer Identify customers’ refer to those activities which try to find new customers and ways to serve better to the existing ones, e.g, surveys and market research; In which type of approach, we further dig the data for retrieving information from data warehouse? Select correct option: Slice Dice Drill down Roll up Using drill-down we can further dig the data to receive some specific information. For example using that I can find the sale of furniture in a specific month of the first quarter, say, February Supply Chain Mangment broken down into ___________. Select correct option: Upstream activities Internal activities Downstream activities All of Above https://www.facebook.com/muneer.h.awan

Supply chain can be broken into three parts, that is, upstream activities, internal activities and downstream activities Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above

‘Market and sell’ activities give buyers a way to purchase and provide inducement for them to do , e.g, advertising, promotions, managing salespersons, monitoring distribution channel, pricing etc. ==========done VAN can _____. Select correct option: Reduce network traffic Provide protocol compatibility between the sender and the recipient, wherever that is missing. What is true about Personal finance? Select correct option: Sell you products in no time. Buy you products in no time. allows the management of your financial matters in a customized manner. None A value chain is a way of organizing activities that each strategic business unit undertakes to ___________. Select correct option: design produce promote All of Above A value chain is a way of organizing activities that each strategic business unit undertakes to design, produce, promote, market, deliver and support the products or services it sells. Activities associated with the flow and transformation of goods from the raw materials stage all the way to the end user ___________. Select correct option: Marketing Suply Chain Managment ERP Online Chain Control Supply chain includes all the activities associated with the flow and transformation of goods from the raw materials stage all the way to the end user. Supply chain can be broken into three parts, that is, upstream activities, internal activities and downstream activities. Porter Market and sell activities relates to _____________.

Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above https://www.facebook.com/muneer.h.awan

Market and sell’ activities give buyers a way to purchase and provide inducement for them to do so, e.g, advertising, promotions, managing salespersons, monitoring distribution channel, pricing etc. Page 152 Technology development relates to activities ___________. Select correct option: fields tests maintenance of procedures process improvement studies All of Above Technology development’ relates to activities which help improve product/service that a business is selling and also help improve processes in every primary activity, e.g, fields tests, maintenance of procedures, process improvement studies etc. In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. vuzs account/transaction details are downloaded through the internet. All of Above In personal finance online data is imported automatically into the register of transactions maintained by the software package as the account/transaction details are downloaded through the internet. ___________ strategy is defined as concentration on a single aspect of the market. Select correct option: Focus Differentation Focus strategy is defined as concentration on a single aspect of the market. Popular software packages for personal finance are ___________. Select correct option:

Quicken MS Money Money 2003 All of Above Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation Process evaluation A knowledge discovery process includes data cleaning, data integration, data selection, data transformation, data mining, pattern evaluation and knowledge presentation. Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above https://www.facebook.com/muneer.h.awan

) In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included: Select correct option: Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant 2) By adding which of the following to your website improve customer service? Select correct option: Attractive products Banner Advertisement Email links Interactive Advertising Reference:

E-mails can be used to improve customer service by adding an e-mail link to your web site. Thus, you can receive your customers’ complaints through e-mails. It should be ensured that your e-business is capable of 3) Objective of any marketing strategy is to bring the customers quickly to the _________. Select correct option: Familiarity stage Exploration stage Separation stage Commitment stage 4) Which of these is a tool that can be used to improve customer services? Select correct option: Log file analysis Cookies Data mining All 5) How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 6) Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option: Customer Relationship Management system Public relation management system Inventory management system Data Base Management system 7) You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option:

True False 8) JIT Stands for Select correct option: Just In Time Joint investigation Technique Join in Training Just In Total https://www.facebook.com/muneer.h.awan

9) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and “DesiGhee Burfi ”. They have never interacted with your company. Which of following loyalty stages they are? Select correct option: Awareness Exploration Familiarity Commitment Reference: Awareness This is the first stage where customers recognize the name of the company or any of its products. However, they have never interacted with the company before. A company/business can achieve this level by properly advertising its brand. 10) ET and SSL both are same with respect to security. Select correct option: True False 11) Which statement is most appropriate description of the term “Interactive-advertisement”? Select correct option: By making an advertisement message using flash animation. Putting an audio or video message on the website to attract customer.

By avoiding customer’s involvement in the advertisement process. By involving the customer in the advertisement process itself. 12) Quiz Start Time: 04:28 PM Time Left 88 sec(s) Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1 Four P’s in Marketing Mix are Select correct option: Product, price, place, promotion Price, person, place, problem Place, product, property, promotion Promotion, place, product, planning 13) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1 Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ? Select correct option: Information about product through advertisement Information about product through e-mail Information about services available on it Information about News through e-mail. 14) Quiz Start Time: 04:28 PM Time Left 83 sec(s) Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1 Free-Trial advertisement means _________. Select correct option: Free coupons are placed on certain websites for customers so that they can use it for

shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didn’t had to pay for this advertisement 16) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1 What is the right sequence of steps involved in development of customer’s relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation 17) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1 SETSET(secure Electronic Transaction) was developed in Select correct option: 1995 1996 1997 1999 https://www.facebook.com/muneer.h.awan

18) Quiz Start Time: 04:28 PM Time Left 86 sec(s) Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1 Some web retailers allow their customers to create their own product. It is called. Select correct option: One to one Marketing One to many Marketing Many to one marketing All of the above Reference: Some web retailers allow their customers to create their own product. For example there are computer companies online that allow their customers to choose component of a

computer to configure their own computer according to their need. This is called one-to-one marketing. 19) Quiz Start Time: 04:28 PM Time Left 84 sec(s) Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1 Vertical Web portals are made for Select correct option: Single area Broad range of topics Wide variety of things Broad range of topics and Wide variety of things 20) Quiz Start Time: 04:28 PM Time Left 86 sec(s) Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions 21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total Marks: 1 To overcome the lack of physical proximity appearance problem in e-business, which technology is going to be used? Select correct option: Biometrics Video conferencing Cryptography Biometrics and Video conferencing 22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total Marks: 1 Using SSL, we type in URL as : Select correct option: https httpc httpc httpi

23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total Marks: 1 CRM stands for ............... Select correct option: Customer Relationship Management Customer Related Management Customer Resembling Management Customer Reallocation Managemen 24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total Marks: 1 SET and SSL both are same with respect to security. Select correct option: True False 25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total Marks: 1 In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included: Select correct option: Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant 26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions. https://www.facebook.com/muneer.h.awan

27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total Marks: 1 Which of following marketing campaigns are cheap an effective way to target potential customers? Select correct option:

Sale forces E-mail Media promotion Marketing software 28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total Marks: 1 Free-Trial advertisement means _________. Select correct option: Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didn’t had to pay for this advertisement. 29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total Marks: 1 Which of the following option best represent “Data mining can improve response rate tremendously”? Select correct option: Direct mailing Personalization technology E-business Opt-in e-mail 30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total Marks: 1 CPM is an advertising payment mode. CPM stands for ______. Select correct option: Cost Per Month Cost Per Minute Cost Per Megabyte Cost Per Message 31) Which statement is most appropriate description of the term “Interactive-advertisement”? Select correct option: By making an advertisement message using flash animation. Putting an audio or video message on the website to attract customer. By avoiding customer’s involvement in the advertisement process. By involving the customer in the advertisement process itself.

32) What does Telemarketing means? Select correct option: Marketing through charting Marketing through telephone Marketing through emai Marketing through web casting 33) What is the right sequence of steps involved in development of customer’s relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation 34) as you all familiar with it. Which of the following loyalty stages its customers are: ( Who don’t know about it): Detail about Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option: Awareness Exploration Familiarity Commitment 35) Web catalogue revenue model includes Select correct option: a. Online sellers of computer b. Gifts, flowers, clothes c. Journals d. A and B 36) Track the customers online and do personalization is only possible through which of the following file(s) analysis. Select correct option:

log files cookie data mining log files and cookies. Reference: Cookies can be used to track customers online. Typically, a unique ID of the customer is stored in the cookie file on the hard disk. Same ID is also stored in the database along with the record of previously purchased items by the customer. When the customer again visits the online store, cookie (having customer ID prepared against that URL) is transmitted by the browser to the server side. There, it is matched with the ID in the database. This enables the merchant side to know that a particular customer (with a known buying pattern) has come to visit again. By tracking the customer in this manner, personalized recommendations for certain items can be made to the customer in real time. 37) In the template prefix, Template<class T> What kind of variable is the parameter T? Select correct option: T must be a class. T must not be a class. T can be only types built into the C++ language. ………… (Not sure L) T can be any type, whether built into C++ or defined by the programmer. 38) Fee for Transaction Models include Select correct option: Travel Agents and Insurance brokers Automobile Sales and event tickets Stock brokers and online banking All of the above 39) While designing a website, which of the following factors an internet marketer should pay attention to? Select correct option: Easy site navigation (i.e. Site map) Frequently asked questions (FAQs) section Privacy policy All of above

40) Question # 1 of 10 ( Start time: 05:17:27 PM ) Total Marks: 1 Four P’s in Marketing Mix are Select correct option: Product, price, place, promotion Price, person, place, problem Place, product, property, promotion Promotion, place, product, planning 41) Question # 2 of 10 ( Start time: 05:17:43 PM ) Total Marks: 1 In…………………, there is no direct contact with the end users Select correct option: B2B B2C C2C All https://www.facebook.com/muneer.h.awan

42) Question # 3 of 10 ( Start time: 05:18:01 PM ) Total Marks: 1 What is the right sequence of steps involved in development of customer’s relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation 43) Question # 4 of 10 ( Start time: 05:18:13 PM ) Total Marks: 1 Payment gateway is an organization which connects those entities to the internet which are offline. Select correct option: True False 44) Question # 5 of 10 ( Start time: 05:18:55 PM ) Total Marks: 1 Customer Loyalty model is also called Select correct option: Customer Life Cycle Customer Segmentation Customer Awareness All 45) Question # 8 of 10 ( Start time: 05:20:28 PM ) Total Marks: 1 Creation of separate experiences for customers based on their behavior is called Select correct option:

Demographic segmentation Behavioral segmentation Geo-Graphic Segmentation None of the above 46) Question # 9 of 10 ( Start time: 05:20:53 PM ) Total Marks: 1 Which of the following option best represent “Data mining can improve response rate tremendously”? Select correct option: Direct mailing Personalization technology E-business Opt-in e-mail https://www.facebook.com/muneer.h.awan

47) Question # 10 of 10 ( Start time: 05:21:04 PM ) Total Marks: 1 Dividing the potential customers into groups is called Select correct option: Market Segmentation Market Promotion Market Research Market Survey 48) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 1 of 10 ( Start time: 05:24:11 PM ) Total Marks: 1 Web catalogue revenue model includes Select correct option: a. Online sellers of computer b. Gifts, flowers, clothes c. Journals d. A and B 49) Quiz Start Time: 05:24 PM Time Left 88 sec(s) Question # 2 of 10 ( Start time: 05:24:25 PM ) Total Marks: 1 Which entity does not include in SET(secure Electronic Transaction)? Select correct option: Seller Buyer Payment gateway Bank

50) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 3 of 10 ( Start time: 05:25:05 PM ) Total Marks: 1 Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option: Customer Relationship Management system Public relation management system Inventory management system Data Base Management system 51) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 5 of 10 ( Start time: 05:25:32 PM ) Total Marks: 1 Do you think that "www.vu.edu.pk" can be considered as university's advertisement website? Select correct option: Yes No 51) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 6 of 10 ( Start time: 05:26:29 PM ) Total Marks: 1 Traditionally Marketer use the market segmentation(s) like Select correct option: Geo-graphic Segmentation Demographic Segmentation Psychographic Segmentation All of the above 52) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 7 of 10 ( Start time: 05:27:00 PM ) Total Marks: 1 Advertising Supported Revenue Model includes Select correct option: Yahoo portal Employment sites Newspaper Publishers All of the above

53) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 8 of 10 ( Start time: 05:27:37 PM ) Total Marks: 1 SSL stands for Select correct option: Secure Socket Layer Security Service Layer Sub Secured Length None of these 54) Quiz Start Time: 05:24 PM Time Left 89 sec(s) Question # 10 of 10 ( Start time: 05:28:22 PM ) Total Marks: 1 In e-business, market research is slower than offline business. Select correct option: True False https://www.facebook.com/muneer.h.awan

55) ipher suite is a combination of Select correct option: Cryptographic Algorithm Authentication methods Security layers Cryptographic Algorithm And Authentication methods 56) Question # 5 of 10 ( Start time: 05:36:53 PM ) Total Marks: 1 www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: ( Who don’t know about it): Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option: Awareness Exploration

Familiarity Commitment 57) Question # 2 of 10 ( Start time: 05:43:49 PM ) Total Marks: 1 Which of the following is cheapest and quickest marketing technique to reach distant customers? Select correct option: E-Mail marketing Telephone marketing SMS marketing Advertisement letters marketing Quiz Start Time: 05:42 PM Time Left 89 sec(s) 58) Question # 3 of 10 ( Start time: 05:44:52 PM ) Total Marks: 1 JIT concept means Select correct option: No distribution channel No warehousing Easily delivery No communication 59) Question # 6 of 10 ( Start time: 05:47:03 PM ) Total Marks: 1 Brick and Mortar refers to Select correct option: Offline business Online business Transport Building 60) Question # 7 of 10 ( Start time: 05:48:16 PM ) Total Marks: 1 How many kinds of Web Portals are? Select correct option: 3 2 5 6

61) Quiz Start Time: 05:42 PM Time Left 88 sec(s) Question # 8 of 10 ( Start time: 05:49:06 PM ) Total Marks: 1 Press release can provide information about current events and news to, which of following, via a internet? Select correct option: Print media T.v commercial Press or media T.v program. 62) Question # 1 of 10 ( Start time: 05:53:24 PM ) Total Marks: 1 When you email at it430@vu.edu.pkThis e-mail address is being protected from spambots. You need JavaScript enabled to view it , your email is automatically sorted and replied to your ID. Select correct option: True False 63) Question # 5 of 10 ( Start time: 05:55:05 PM ) Total Marks: 1 Visitor’s location, IP address, time of visit related information are added, in which of the following Select correct option: call handling files cookies log files Data mining files. 64) Question # 7 of 10 ( Start time: 05:55:50 PM ) Total Marks: 1 Which of following marketing campaigns are cheap an effective way to target potential customers? Select correct option: Sale forces E-mail Media promotion Marketing software 65) Question # 8 of 10 ( Start time: 05:56:06 PM ) Total Marks: 1 Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _____________.

Select correct option: Exploration stage Commitment stage Awareness stage Separation stage 66) Question # 9 of 10 ( Start time: 05:57:03 PM ) Total Marks: 1 Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called__________. Select correct option: Demographic Segmentation Geographic Segmentation Psychographic segmentation Behavioral segmentation 67) Question # 1 of 10 ( Start time: 06:02:08 PM ) Total Marks: 1 Do you think, vulms.vu.edu.pk is an example of E-mail marketing? Select correct option: True False 68) Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab 69) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and “DesiGhee Burfi ”. They have never interacted with your company. Which of following loyalty stages they are? Select correct option: Awareness Exploration Familiarity Commitment 70) Which 5th P introduced by E-business in Marketing Mix? Select correct option: Proper coverage Personalized Services

Proper access Personal style 71) ETSET(secure Electronic Transaction) was developed by Select correct option: Microsoft Netscape Navigator Master Cards and VISA All of the options 72) Which of these can be used for advertisement purpose? Select correct option: Telephone Newspapers Magazines All of above 73) Question # 5 of 10 ( Start time: 06:21:36 PM ) Total Marks: 1 Which of the following is a method for conducting market research? Select correct option: Phone Interviews Questionnaires All of above 74) Which of the following is NOT an advertising payment mode? Select correct option: Pay-per-sale Pay-per-click Pay-per-keypress Pay-per-lead 75) Question # 1 of 10 ( Start time: 06:25:05 PM ) Total Marks: 1 Advertising Subscription Mixed Revenue Model includes Select correct option: Online journals Sports information services Business week online All of the above 76) Question # 2 of 10 ( Start time: 06:25:59 PM ) Total Marks: 1 Digital Content Revenue Model Includes Select correct option:

Legal information services Online journals Online Libraries All of the above 77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total Marks: 1 Which of these is a tool that can be used to improve customer services? Select correct option: Log file analysis Cookies Data mining All 78) Question # 9 of 10 ( Start time: 06:29:26 PM ) Total Marks: 1 Which of the following is an advertising payment mode? Select correct option: Pay-per-person Pay-per-page Pay-per-sale Pay-per-minute 79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total Marks: 1 If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company? Select correct option: Demographic Segmentation Geographic Segmentation Psychographic segmentation Behavioral segmentation 80) E-Business promotions are used to _______. Select correct option: Attract the customer to the product and convince him/her to buy it. Get credit card information from the customer. Complete a transaction between customer and seller. None of above 1. Public Key of the receiver is used to-------------------. a. Decrypt the message b. Encrypt the message c. Scramble the message d. None of the mentioned options

2. Receiver applies ----------------to the received original message a. Digital signature b. Message digest c. Hash function d. None of the mentioned options 3. Symmetric key can be replaced with----------------------------. a. Symmetric algorithms b. Pair of public and private keys c. Asymmetric key d. None of the mentioned options 4. In --------------------attack an attempt is made by the attacker to decrypt the message with every possible key. a. Key search attack b. Cryptanalysis c. System based d. None of the mentioned options 5. Most of the electronic payment systems on internet use ------------------to ensure confidentiality and security of the payment information. a. Quantum computing b. Cryptography c. Both of the mentioned options d. None of the mentioned options 6. Simplicity and ----------------is the biggest advantage of Virtual PIN payment system. a. Full encryption b. Dual encryption c. No encryption d. None of the mentioned options 7. In electronic checks which type of cryptography is used a. Both symmetric and asymmetric b. Symmetric c. Asymmetric d. None of the mentioned options 8. An electronic check book device is a combination of a. Hardware and a digital signature b. Software and information about user c. Secure hardware and software

d. None of the mentioned options 9. Which of the following is disadvantage of virtual PIN payment system?

1. Bogus purchases are possible 2. Stolen credit card number can be used 3. Only some extra copies of the information items are made in case of a fraud 4. All of the mentioned options are disadvantages of Virtual PIN payment system

10. FV stands for a. First Virtual b. Forward Virtual c. Famous virtual d. None of the mentioned options 1. Customers can provide their feedback or register their complaints quite conveniently in case of online business as compared to offline business True False 2. Physical proximity with items purchased and no inventory cost are disadvantages of e-business True False 3. Online publishing is attractive because printing and distribution costs are involved in it. True False 4. In Geographic segmentation customers are divided into groups on the basis of where they live or work True False 5. Discount advertisements through web sites are form of e-marketing True False In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included: Select correct option:

Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant A unique large number, generated as a result of applying hash function on a message is called ______. Select correct option: Hash message Message digest Digitally singed message Secret message Reference: (page # 103) FVIPSS stands for _______. Select correct option: First Virtual Internet Payment System Server First Virtual International Payment System Server First Virtual International Payment System Services First Virtual Internal Payment System Services Reference: (Page # 110) https://www.facebook.com/muneer.h.awan

Virtual PIN Payment system is considered suitable for ________. Select correct option: Low-cost items High-cost items Very expensive items Every kind of items Which of these is a primary participant in E-Cash Payment system? Select correct option: Buyer Bank Merchant All Most of the electronic payment systems on internet use cryptography. Select correct option: True False In case of transaction failure or crash, one can retrieve his or her lost coins by sending all blinded signed coins from last …………………withdrawals to the E-bank. Select correct option:

10

12

14

16 Reference: (page # 119) The key feature of E-Cash Payment system is Select correct option:

Anonymity

Security

Cryptography

None of these

Reference: (page # 116) At minting stage, the client is ……………..by E-Cashbank Select correct option:

Known

Unknown

Secret

informed

Reference: (page. 118) Cipher suite is a combination of Select correct option:

Cryptographic Algorithm

Authentication methods

Security layers

Cryptographic Algorithm And Authentication methods Reference: (page. 121)

SETSET(secure Electronic Transaction) was developed in Select correct option:

1995

1996

1997

1999

Reference: (page no. 122) Symmetric algorithms are faster than asymmetric. Select correct option:

True False Reference: (Page # 105) Which entity does not include in SET(secure Electronic Transaction)? Select correct option: Seller Buyer Payment gateway Bank Reference: (Page # 122) A paper signature is believed to be more reliable than a digital signature. Select correct option: True False If a key is 4 bit in length, how many unique key values are possible? Select correct option: 4 8 16 32 Explanation: A key value is always in binary form. A Binary Number is made up of only 0s and 1s. So each digit has only two possibilities: 0 or 1, So now we try to check all possible values of 4. 4 bit = 0000, 0001, 0010, 0100, 1000, 0011, 0110, 1100, 0101, 1010, 1011, 1101, 1001, 1110, 0111, 1111 Hence prove that if a key is 4 bit in length, then 16 unique key values are possible of that key.

Hash function is a __________ Select correct option: Communication protocol Hardware device Encryption mechanism Log file Which of these attacks have been reported on symmetric key algorithms? Select correct option: Key Search Attacks Cryptanalysis System-Based Attacks All Reference: (Page # 108) Payment gateway is an organization which connects those entities to the internet which are offline. Select correct option: True False Reference: (Page # 122) How many elements an e-coin has? Select correct option: 1 2 3 4 Reference: (page # 116) EFT stands for _____________. Select correct option: Electronic Film Transmission Electronic Funds Transfer Electronic File Translation None of above Reference: (Page # 114) ________ is used to interpret and show contents of the webpage. Select correct option:

HTML Notepad Browser Computer What is identified by the tag ? Select correct option: Horizontal frame Bottom Frame Top Frame Vertical Frame Which of the following is NOT an advantage of CSS? Select correct option: Define the look of your pages in one place Works on version 4 browsers or newer Easily change the look Implement same formatting each time tag is used. Links are used to connect ____________. Select correct option:

Images Text Images and web documents All of the given Which of the following are correct tags used for frames, Select correct option: Do you think that "www.vu.edu.pk" can be considered as university's advertisement website? Select correct option: Yes No Characterization and Clustering belong to which of the following types of Data Mining? Select correct option: Predictive Selective Descriptive Additive Reference: (Page # 141) Traditionally Marketer use the market segmentation(s) like Select correct option: Geo-graphic Segmentation Demographic Segmentation Psychographic Segmentation All of the above Reference: (Page # 131) Advertising Subscription Mixed Revenue Model includes Select correct option: Online journals Sports information services Business week online All of the above

OLAP stands for…………… Select correct option: Online Analytical Program Online Analytical Processing Online Application Program Online Analysis Performance Reference: (Page # 145) E-Business promotions are used to _______. Select correct option: Attract the customer to the product and convince him/her to buy it. Get credit card information from the customer. Complete a transaction between customer and seller. None of above Reference: (Page # 133) Television, radio and print media are in a (n) ……………………. Mode. Select correct option: Passive Active Static Dynamic Reference: (Page # 139) CRM stands for ............... Select correct option: Customer Relationship Management Customer Related Management Customer Resembling Management Customer Reallocation Management Reference: (Page # 136) Which one is not an example of search engine? Select correct option:

Yahoo Google Alta vista Gawab Reference: (Page # 137) Meta tag contains: Select correct option: User information seller information web page key information bank information Reference: (Page # 138) Free-Trial advertisement means _________. Select correct option: Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didn’t had to pay for this advertisement. Reference: (Page # 133) In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option: Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation Reference: (Page # 138) If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company? Select correct option: Demographic Segmentation

Geographic Segmentation Psychographic segmentation Behavioral segmentation Reference: (Page # 131) Press release can provide information about current events and news to, which of following, via internet? Select correct option: Print media T.v commercial Press or media T.v program. Reference: (Page # 135) Fee for Transaction Models include Select correct option: Travel Agents and Insurance brokers Automobile Sales and event tickets Stock brokers and online banking All of the above Reference: (Page # 130) An E-Business can't have direct feedback from the customer in B2C. Select correct option: True False Creation of separate experiences for customers based on their behavior is called Select correct option: Demographic segmentation Behavioral segmentation Geo-Graphic Segmentation None of the above Reference: (Page # 132)

What is the right sequence of steps involved in development of customer’s relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation Reference: https://www.facebook.com/muneer.h.awan

(Page # 136) At deposit stage, the serial number is ……………..by E-Cashbank ► Known ► Unknown ► Kept Secret ► Informed Reference: (Page # 118) How many kinds of Web Portals are? ► 3 ► 2 ► 5 ► 6 Explanation: There are only two kinds of web portals, one is vertical portals which provides information about single interest like online shopping sites are best example of vertical portal site, educational site is also an example of vertical portal. Second kind of web portal is horizontal web portals which provide information about everything or multiple things. Search engine is best example of horizontal web portal. Reference: (page # 129) Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ? ► Information about product through advertisement ► Information about product through e-mail ► Information about services available on it ► Information about News through e-mail. Reference: (page # 133)

Track the customers online and do personalization is only possible through which of the following file(s) analysis. ► log files ► cookie ► data mining ► log files and cookies. Reference: (page # 136) When customer life cycle is used to create different groups of customers, it is called? ► Targeting Customers ► Dynamic groups ► Customer Life Cycle Segmentation ► Group Development Reference: (page # 137) https://www.facebook.com/muneer.h.awan

Network addresses 128--- 191 range belongs to which of the following class networks? ► A ► B ► C ► E Reference: (page # 10) Which of the following property falls in HTTP? ► Stateless ► Stateful ► Temporary ► All of these Reference: (page # 3) FSTC stands for: ► Financial Services Technology Consortium ► Financial Secrets Technology Consortium ► Final Security threats control ► First Service Technology Consortium Reference: (page # 113) Supply chain can be broken into three parts, that is ----------------- , ----------------------- and -------------------- activities.

► Internal, external support ► Upstream, internal ,downstream ► Primary, Secondary ,R&D ► None of them Reference: (page # 155) The process of taking active role in working with suppliers to improve products and processes is called? ► Value chain management ► Supply chain management ► Supply chain management software ► Porter Model Reference: (page # 155) What is Ultimate consumer orientation? ► Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. ► Secondary Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. ► Supply chain is to help each company to meet needs of the supplier, seller and buyer at the end of supply chain. ► None of them Reference: (page # 156) Many search engines rank the site by using a program called ► Spider ► Scorpion ► Moon ► Cobweb Reference: (page # 138) E-commerce is a combination of three different areas of study, namely, --------, ---------------- and ---------------- ► Internal, external support, Support ► Technology, business and law/policy ► Primary, Secondary, R&D ► Sale, purchase, feed back Reference: (page # 161)

In which type of data mining, Apriori algorithms is used? ► Classification ► Association ► Characterization ► Clustering Reference: (page # 143) EDI has the key feature(s) ► No paper work ► No human intervention ► Exchange of information takes place in seconds ► All of these Reference: (page # 147) Addresses are tied to the device itself and give no clue to it's location on a global scale. This is the characteristics of ► IP ► RIP ► MAC ► None of the given When two or more intranets are connected to each other they form a/an ------------- . ► intranet ► internet ► extranet ► VPN Reference: (page # 2) Which attribute can be used to make a region non-clickable? ► none of the given ► target ► alt ► nohref Reference: (page # 37) Which of the following payment mode does not require customer to pay interest to the bank on each transaction? ► Credit card ► Debit card ► Electronic check

► All of the above Reference: https://www.facebook.com/muneer.h.awan

(page # 110) Cyber wallet can automatically assemble the correct payment and pay it too. ► True ► False SET doesn’t require special software on the client or merchant side. ► True ► False Which model allows the users to log-on on a website and assume the role of bidder or seller? ► Online Banking. ► Storefront Model. ► E-Learning. ► Auction Model. Reference: (Page # 128) According to Michael Porter, “fabricating” is an example of primary activity in a strategic business unit. Identify the area in which this task is performed. ► Market and sell ► Deliver’ activities relate to storage ► Purchase materials and supplies ► Manufacture product or create service Reference: (Page # 152) Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it? ► True ► False In the physical world three elements must be satisfied in order to make a valid contract, namely, offer, ---------------- and ---------- ► Acceptance and consideration ► Acceptance and Rejection ► Approval and consideration ► None Reference: (page # 178)

In online environment acceptances may be issued by an imposter/cheater that has authority to bind the online business ► True ► False #00ff00 in HTML indicates ► Pure green color ► Pure blue color ► Pure red color ► Pure yellow color Reference: (Page # 23) Virtual PIN Payment System requires both merchant and buyer to register with _______________. ► Auto Clearing House (ACH) ► First Virtual (FV) ► DSS (Digital Signature Standard) ► DES (Data Encryption Standard) Reference: (Page # 110) Classification and Association belong to which of the following types of Data Mining? ► Selective ► Predictive ► Descriptive ► Additive Reference: (Page # 141) Which one of the followings is an example of Banner advertising? Select correct option: Branding Affiliate programs Partnership All of these Reference: (Page # 138) CPM is an advertising payment mode. CPM stands for ________. Select correct option: Cost Per Month Cost Per Minute Cost Per Megabyte Cost Per Message Reference:

(Page # 134) Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab Reference: (Page # 137) In which type of approach, we further dig the data for retrieving information from data warehouse? Select correct option: Slice Dice Drill down Roll up Reference: (Page # 146) Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is Select correct option: online offline both online and offline visiting head office Reference: (Page # 133) Digital Content Revenue Model Includes Select correct option: Legal information services Online journals Online Libraries All of the above Reference: (Page # 130) Which of these is a tool that can be used to improve customer services? Select correct option: Log file analysis Cookies Data mining All Reference: https://www.facebook.com/muneer.h.awan

(Page # 136)

What does Telemarketing means? Select correct option: Marketing through charting Marketing through telephone Marketing through emai Marketing through web casting Reference: (Page # 133) In which type of data mining, ID3 algorithms is used? Select correct option: Classification Association Characterization Clustering Reference: (Page # 141) Some web retailers allow their customers to create their own product. It is called. Select correct option: One to one Marketing One to many Marketing Many to one marketing All of the above Reference: (Page # 132) Free-Trial advertisement means ___________. Select correct option: Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didn’t had to pay for this advertisement Reference: (Page # 133)

Total Marks: 1

The length of a message digest is ________.

Select correct option:

32 to 64 bits

64 to 128 bits

128 to 256 bits

256 to 512 bit

Reference:

(Page # 103)

Key version represents public key by

Select correct option:

Buyer

Seller

E-Bank

Certification Authority

Reference: (Page # 116)

The serial # generated by the cyberwallet gets multiplied by blinding factor ‘r’ which is known only to the ___________.

Select correct option:

Bank

Merchant

Client

None

Reference: (Page # 116) ACH is a centralized system used by different interconnected banks for clearing payment requests. Select correct option: True False Centralized Account Payment Model uses unique _______ of users as their account identifier. Select correct option: Residence address E-mail address Office address None Reference: (Page # 113) SET and SSL both are same with respect to security. Select correct option: True False

What are the security threats in VPS? Select correct option: a. Email hacking b. Credit card number stolen c. Missing of delivery d. A and B What is function of Cyberwallet? Select correct option: Store coins Manage Coins Record transactions All of above SET and SSL both are same with respect to security. Select correct option: True False

Basic difference between Virtual PIN Payment System and Electronic Check is _____. Select correct option: Encryption Registration with bank No. of participants There is no difference between them

For More Information or missing any content please contact without hesitation. Eng. Muneer Hayat 0300-5580646 muneerhayat@gmail.com F.B https://www.facebook.com/muneer.h.awan