7 things that really great partner sales tools do
TRANSCRIPT
7 Things That Really Great Partner Sales Tools Do
By Lucas GerlerSales Executive
https://www.linkedin.com/in/lucasgerler
7 Things That Really Great Partner Sales Tools Do
1. Collaboration Suite • Combine in-app messaging with
content sharing, and you increase your collaborative potential tenfold.
• Your partner sales tools should:• Help you stay organized within the
channel• Help you collaborate with your
channel reps to foster learning and personal accountability
• Help you keep tabs on leads and deals
7 Things That Really Great Partner Sales Tools Do
2. Functional User Experience• The most powerful tool in the world
will go unused if the UX (user experience) is clunky and unrefined.
7 Things That Really Great Partner Sales Tools Do
3. Context Interaction• Interactive content allows:• Your partners to take a deeper and
more personalized look into your product
• You to give your channel partners an easy way to promote the brand
7 Things That Really Great Partner Sales Tools Do
4. Sales Training and Tracking• Keep track of the performance for
both individuals and groups• Review who may need a refresher on
any of the specific training items based upon sales metrics and feedback loops.
7 Things That Really Great Partner Sales Tools Do
5. Channel Integration and Security• You should also have the ability to
keep other data private, such as specific CRM information
7 Things That Really Great Partner Sales Tools Do
6. Enhance Synergy, Not Siloing• Mindshare, knowledge transfer and
collaboration need to be included in your tenants of channel success
7 Things That Really Great Partner Sales Tools Do
7. Promote Reporting• You want to look for a partner sales
tool that will generate data around consumption and usage
• Look for your partner sales tool to help you examine each of your channel partners separately
