7 surprising ways to succeed with social
TRANSCRIPT
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The 7 Surprising Ways to Succeed with Social Media
@DaveKerpen, CEO, @LikeableLocal
January, 2015, [email protected]
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Social Media Realities
Social Media cannot make up for a bad product or service.
Social Media is not free.
Social Media will not bring you instant results.
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The 7 Surprising Ways to Succeed with Social Media
1. Prepare for Facebook Reachageddon.
3. Recycle great content.
5. Rework & share across all channels.6. Educate Yourself. Get ahead of the MBA’s.
7. Practice gratitude the old fashioned way.
2. Inspire stories about Mary & other employees.
4. Incentivize referrals. (You can pay to play, too.)
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1. PREPAREfor Facebook Reachageddon.
“Failure to plan is planning to fail.”-Benjamin Franklin
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A few years ago, it happened to big brands.
.008% of their following
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Now it’s happening to SMBs.
.03% of their following
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WSJ: “New Facebook changes will sting entrepreneurs.”
SOLUTION: Advertise smarter
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TURBOPOST ™
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Use Hypertargeting & Nanotargeting on Facebook & LinkedIn.
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2. INSPIRE Stories about Mary and other employees.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman
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Inspire Your Customers to Tell Your Story.
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Who’s your Alex?
\
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Create and Share Authentic Content.
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Use Your Unique Brand Voice.
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Create and Share
Authentic Content.
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3. RECYCLEGreat Content.
“I only feel angry when I see waste. When I see people throwing away things we could use.”– Mother Teresa
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“It’s your responsibility to share and re-share great content.” -Dave Kerpen, CEO Likeable Local
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Recycling Content Works.
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4. INCENTIVIZEReferrals. You can pay to play too.
“I believe in incentivizing people. If you can incentivize people in anything, whether it’s in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.”- Zachary Levi
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Referrals: Incentivize and Ask.
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Referrals: Incentivize and Ask.
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5. REWORKContent & Share Across Channels.
“Without promotion, something terrible happens... nothing!”- P. T. Barnum
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Rework your content to make it fit every social network.
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6.EDUCATEYourself and get ahead of the MBA’s.
“Education is the most powerful weapon which you can use to change the world.”- Nelson Mandela
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Get Ahead of those Harvard MBA’s.
Webinars & Podcasts
White papers& Ebooks
Blogs & articles
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7. PRACTICEGratitude.
"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton
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Say Thank You.
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Donors Choose, R.O.I. of Gratitude.
Those who received handwritten thank you notes were 38% more likely to donate more
the next time!
The Original Social Media.
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PREPARE for Facebook Reachageddon.
RECYCLE Great Content.
REWORK & Share Across All Channels.EDUCATE Yourself and Others.PRACTICE Gratitude the Old Fashioned Way.
INSPIRE Stories About Your Employees & Products.
INCENTIVIZE Referrals (You Can Pay to Play Too).
LET’S REGROUP
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THANK YOU / QUESTIONS/ GRAND PRIZE
• Sign up for LIKEABLE by Jan 30 for 50% off first month with code #SUREPAYROLL
• Visit likeabledemo.com ,call 212-359-4347, or email [email protected] today.
• Learn more about SurePayroll at 877-954-7873 or SurePayroll.com
“How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin