7 Simple Google AdWords Hacks

That’ll Drive More Quali�ed Leads

neilpatel.com

Hack #1: Optimize Quality Score

Google rewards high quality score advertisers with lower CPC and higher ad positions.

Hack #3: Creatively Optimize for Mobile PlatformsConsider these factors when setting up a Google AdWords mobile campaign:

i). Short and clearly written:

With desktop PPC, you’ve got more space to write your ad text, but for mobile PPC, you have to

keep your headline and ad copy as concise as possible.

ii). Segmentation:

Separate your desktop PPC campaigns from your mobile campaigns.

iii). Mobile-friendly landing pages:

Optimize your landing pages, so that users can quickly �nd the information that they need or the

action you want them to take next. Be sure to ask for email address on your mobile responsive

landing page.

Repeat this process for all other competitors and make a giant list. Remove duplicate and irrele-

vant keywords. Save them somewhere.

If you need more PPC tools for spying on your competitors and other Google PPC advertisers, see

the resource link below:

9 Pay Per Click Tools That Will Help You Do Keyword, Ad Copy and Pro�t Analysis

Hack #2: Outsmart your Competitors’ Ads

i). Go to SpyFu.com. In the search box, type your competitor’s URL. Click the search icon:

ii). You’ll see an overview of your competitor’s keyword performance. You’ll also see the estimated

monthly PPC clicks and more.

iii). Click “Paid Keywords” to see the keywords generating the most clicks for your competitor.

To improve your QS, do these:

a. Stop targeting junk keywords and try to increase your bid.

b. Target more branded keywords, up to about 10%.

c. Remarketing can also help you increase your Quality Score.

Competitor URLs Target ad keywords

iv). Day-Parting:

Day-parting simply means deactivating o�-hours (or certain hours) for desktop PPC and activat-

ing on-hours for mobile PPC.

v). Bid lower and optimize for higher conversions:

There is a bid competition for desktop PPC, because everyone is targeting the same keywords. But

for mobile, the competition isn’t as intense.

1). Remarketing List for Search Ads (RLSA):

To set up your retargeting list for search ads, follow these simple steps:

You can also bid based on action keywords, locations, and device, giving you the advantage of

getting a higher ROI for your ad spends on mobile.

To set up day-parting follow these steps:

i). Log in to your AdWords account and select a campaign.

ii). Next, navigate to the Dimensions tab and click it. Then click the View:Time button and

select Time:Hour of Day from the drop-down menu.

Hour 0 means midnight (12.00 – 1AM), Hour 6 means 6 – 7AM, and so on.

Hack #4: Turbocharge Your Conversion With Remarketing

Remarketing is a marketing technique that lets you show ads to prospects, customers and people

who have visited your web page before, and didn’t take further action.

Step #1: From your Google AdWords dashboard, create a new “Search Network only” campaign, or

select an existing search campaign and ad group.

Click the Select categories drop-down menu and select Remarketing lists. You’ll �nd the “All

visitors” list and any other rule-based lists you’ve created for your di�erent groups of site visitors.

Add the remarketing list to your ad group.

Step #2: Click the Audiences tab, next to the Keywords tab.

Note: If you didn’t see the “Audience” tab, you can easily enable it by clicking the drop-down arr-

ow at the end of the tab bar and selecting “Audiences”.

Step #3: Click “+Remarketing” tab.Click the “Add targeting” drop-down menu and select

“Remarketing.”

A typical Gmail ad usually consists of two creative elements: a teaser and an expanded ad unit. The

teaser ad has a 25-character text limit for the headline and 100 characters of body text. There is

also a 50×50 image that appears in the ad and the “Company Name” you provide.

2). Run Gmail Ads that looks like real emails:

The Gmail ads (also known as Gmail Sponsored Promotions) is a unique ad type that is shown to

Gmail personal users right in their inboxes.

To run Gmail Sponsored Promotions. Just follow these three steps:

Step #1: Create a Display Network Only campaign.

Make sure to use remarketing for optimized results for all features. But if you have an existing cam-

paign, you can skip this step.

Step #2: Create a new AdGroup. Make sure that you select “use a di�erent targeting method.”

Step #3: Make sure you CLICK the “Add multiple placements at once”

Then select the following placements:

mail.google.com

mail.google.com::Inbox,Top center

CLICK Add and Save (exclude Page on google.com from your other Display Network campaigns).

Note: When setting this up, be careful not to use gmail.com. Instead use mail.google.com – that’s

the correct format.

Hack #5: Use In-Market Segments

The challenge with remarketing is that if you’re just starting out, you may not be able to use it to

generate leads because you don’t yet have an audience to remarket to.

That’s where in-market segments come in.

In-market segments help you target people who are already in your market. You can run your

Google Ads to a structured segment within a larger group.

Hack #6: Run Ads Through Google Display Networks for Cheaper LinkedIn Ads

LinkedIn is a part of Google Display Network, and o�ers a clear advantage to B2B advertisers.

If you want to greatly reduce your Google AdWords spending, you could run your ads through

LinkedIn platform.

Hack #7: Hack Your Google Ads Campaigns Into BingAds

Bing tend to be lower, and competition for a set of keywords is less intense compared to Google

AdWords.

You can directly import your campaigns from Google adwords to Bing Ads account. It’s possible

to easily reach a new audience, generate more leads, and keep your CPC low.