Simple Concepts To Become More

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Big Frontier, February 2013@DaveKerpen, Chairman, @LikeableMedia

CEO @LikeableLocal @LikeableDentistAuthor of 2 @LikeableBook’sSlideshare.net/DaveKerpen

7

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Truths

Social media cannot make up for a poor product/service

Social media is not free

Social media will not produce instant results

3

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1. Listen first

never stop listening

&

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2. Responsiveness

Optional.is NOT

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“I’m sorry.”

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“Thank you.”

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3. Provide value(for free!)

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10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

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InfluenceMatters

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4. Every brand has a story.Tell yours.

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customers toInspire

share their stories

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5. SURPRISE!& delight

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6. Use Social ads for better targeting and built in endorsements

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7. Don’t sell – tell & compel

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It’s just a

cocktailparty

Feedback?Grand Prize!#likeable

@DaveKerpendave@likeable.com