7 proven templates for writing startup pitches that work (startup pitch battle)
Post on 21-Oct-2014
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7 proven templates that are designed to help you to create a clear, compelling startup pitch in minutes. Including that of Dave McClure, Geoff Moore, Guy Kawasaki, Steve Blank, Venture Hacks, and more.TRANSCRIPT
7 Proven Templates for Writing Startup Pitches That Work!
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1. Geoff Moore's Value Positioning Statement
TemplateFor ____________ (target customer)
who ____________ (statement of the need or opportunity)
our (product/service name) is ____________ (product category)
that (statement of benefit) ____________ .
Sample(s)For non-technical marketers
who struggle to find return on investment in social media
our product is a web-based analytics software
that translates engagement metrics into actionable revenue metrics.
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2. Venture Hacks' High-Concept Pitch
Template[Proven industry example] for/of [new domain].
Sample(s)1. Flickr for video.2. Friendster for dogs.3. The Firefox of media
players
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3. Steve Blank's XYZ
Template“We help X do Y doing Z”.
Sample(s)We help non-technical marketers discover return on investment in social media by turning engagement metrics into revenue metrics.
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4. Patrick Vlaskovits & Brant Cooper's CPS
TemplateCustomer: ____________ (who your customer is).
Problem: ____________(what problem you're solving for the customer).
Solution: ____________ (what is your solution for the problem).
Sample(s)Customer: I believe my best customers are small and medium-sized business (SMB) markets.
Problem: Who cannot easily measure campaign ROI because existing solutions are too expensive, complicated to deploy, display a dizzying array of non-actionable charts.
Solution: Low cost, easy to deploy analytics system designed for non-technical marketers who need actionable metrics.
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5. Dave McClure's Elevator Ride
Template• Short, simple,
memorable; what, how, why.
• 3 keywords or phrases• KISS (no expert jargon)
Sample(s)"Mint.com is the free, easy way to manage your money online."
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6. David Cowan's Pitchcraft
Template• Highlight the enormity of
the problem you are tackling.
• Tell the audience up front what your company sells.
• Distill the differentiation down to one, easy-to-comprehend sentence.
• Establish credibility by sharing the pedigree of the entrepreneurs, customers, or the investors.
Sample(s)One person dies of melanoma every 62 minutes.We offer a dermatoscope app for iPhone that enables people to easily diagnose their skin,leveraging patented pattern recognition technology trusted by the World Health Organization
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7. Eric Sink's Value Positioning
Template1. Superlative ("why
choose this product").2. Label ("what is this
product").3. Qualifiers ("who should
choose this product").
Sample(s)• The easiest operating
system for netbook PC's.• The most secure
payment gateway for mobile e-commerce.
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Bonus: The VAD approach
Template[verb; application; differentiator]
Sample(s)*• Share PowerPoint and
Keynote slides including audio (Slideshare).
• Create and write blogs via email (Posterous).
• Make VOIP calls easily and cheaply (JaJah).
*Assembled from Guy Kawasaki’s blog
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References – more about pitching
Read about the pitches at http://bit.ly/7pitches
1. Moore: http://torgronsund.posterous.com/how-to-craft-your-value-proposition 2. Venture Hacks: http://www.slideshare.net/venturehacks/pitching-hacks-preview 3. Blank: http://steveblank.com/2011/09/22/how-to-build-a-web-startup-lean-launchpad-edition/ 4. Vlaskovits/Cooper: http://www.custdev.com/ 5. McClure: http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-sept-2010 6. Cowan: http://whohastimeforthis.blogspot.com/2006/01/practicing-art-of-pitchcraft.html 7. Sink: http://www.ericsink.com/Positioning.html