7. print advertisements...visual identity system guidelines | print advertisements 7.1 overview...

7. Print Advertisements

7. PrInT ADVErTISEMEnTS

7.1

Visual Identity System Guidelines | Print Advertisements 7.1

OVERVIEWApplication Principles

The Tangram Banner should feature prominently in all print advertisements. Depending on the entity type, each advert template features the Tangram Banner in a different configuration.

The following pages show examples of how the different templates are used.

SChOOL ADVErTISEMEnTS

ThEMATIC CLUSTEr ADVErTISEMEnTS

PrOGrAMME ADVErTISEMEnTS

PrOGrAMMATIC COrE ADVErTISEMEnTS

InSTITUTE/CEnTrE/LAB ADVErTISEMEnTS

DUAL-BrAnDInG ADVErTISEMEnTS

7.2

Visual Identity System Guidelines | Print Advertisements 7.2.1

SCHOOLS1. Full Page

1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.

2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.

COLOUrArea marked with * must be set in the respective School colours.

TYPESETTInGSchool name: Trade Gothic Bold No. 210pts/14ptsAll Capitals

Supporting Text or Proposition Line: Trade Gothic Medium10pts/12ptsSentence Case

Content: Trade GothicMinimum size: 10pts

TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.

WIThOUT BODYCOPY

WITh BODYCOPY

VERSATILE, TACKLING SOCIETY’S COMPLEXITIES SCHOOL OF

SOCIAL SCIENCES

A holistic mindset to tackle the

complexities of today

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis.

Join us and be the change you wish to see in the world.

www.socsc.smu.edu.sg

VERSATILE, TACKLING SOCIETY’S COMPLEXITIES

SCHOOL OF SOCIAL SCIENCES








Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.





NAMEOF SCHOOL

Supporting Text or Proposition Line

2

1

*

MINIMUM CONTENT AREA

IMAGE AREA

MAXIMUM CONTENT AREA

EXTENDABLE

7.2


SCHOOLS2. Half Page








NAMEOF SCHOOL

Supporting Text or Proposition Line

Join us and be the change you wish to see in the world.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate

velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.














Join us and be the change you wish to see in the world. SCHOOL OF

SOCIAL SCIENCES




IMAGE AREA

2

1

*

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EXTENDABLE

7.2


SCHOOLS3. Quarter Page








WIThOUT BODYCOPY

WITh BODYCOPY


www.icity.smu.edu.sg/

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore aliquam erat volutpat.

Join us and be the change you wish to see in the world.SCHOOL OF

SOCIAL SCIENCES







Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex com modo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.

At vero eros et accu msan et iusto odio dig nissim qui blandit praesent luptatum zzril delenit augue duis te feugait nulla facilisi.

NAMEOF SCHOOL

2

1

*MINIMUM CONTENT AREA

IMAGE AREA


EXTENDABLE

7.2


SCHOOLS4. Strip







NAME OF SCHOOL



Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ullam nisl ut aliquip ex ea commodo consequat.

Join us and be the change you wish to see in the world.SCHOOL OF

SOCIAL SCIENCES







Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui praesent luptatum zzril augue duis dolore te feugait nulla facilisi.


IMAGE AREA

2

1

WIThOUT BODYCOPY

WITh BODYCOPY



EXTENDABLE

*

7.3


INSTITUTES/CENTRES/LABS1. Full Page

WIThOUT BODYCOPY

WITh BODYCOPY

TCS-ICITY LAB

THE WHOLE WORLD IS AGEING, BUT MY LIFE IS STILL FULL OF POSSIBILITIES!”

“

SCHOOL OF INFORMATION

SYSTEMS


TCS-ICITY LAB

Leveraging the strength of information technologies and iCity Research.



“


SYSTEMS

TCS-ICITY LAB




“













SYSTEMS



3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.

COLOUrAreas marked with * must be set in the respective School colours.


Institute/Centre/Lab name: Trade Gothic Bold No. 214pts/16ptsAll Capitals



NAME OF INSTITUTE/CENTRE/

LAB

NAMEOF SCHOOL

2

3

1

*



IMAGE AREA

EXTENDABLE

7.3



LAB

NAMEOF SCHOOL

INSTITUTES/CENTRES/LABS2. Half Page










“

TCS-ICITY LAB


SYSTEMSLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis.

TCS-ICITY LAB




SYSTEMS


“

TCS-ICITY LAB



Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate





SYSTEMS


“

IMAGE AREA

2

1

*

3

*




EXTENDABLE

7.3


INSTITUTES/CENTRES/LABS3. Quarter Page









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WITh BODYCOPY

TCS-ICITY LAB


SYSTEMS


“

TCS-ICITY LAB


SYSTEMSwww.icity.smu.edu.sg/


Leveraging the strength of information technologies


“TCS-ICITY LAB



SYSTEMS







“


LAB

NAMEOF SCHOOL

2

3

1

*


IMAGE AREA


EXTENDABLE

7.3


INSTITUTES/CENTRES/LABS4. Strip









SCHOOL OF NAME


LAB

TCS-ICITY LAB


SYSTEMS


“

TCS-ICITY LAB



SYSTEMS


“



TCS-ICITY LAB







SYSTEMS


“

2

1

3

*

WIThOUT BODYCOPY

WITh BODYCOPY


*

IMAGE AREA

MAXIMUM CONTENT AREAEXTENDABLE

7.4


INSTITUTES/CENTRES/LABS WITH CO-BRANDING1. Full Page

WIThOUT BODYCOPY

WITh BODYCOPY

BRINGING SMART NATION ANALYTICS TO LIFE

Research Centrefor Living Analytics


SYSTEMS





www.business.smu.edu.sg/mba


SYSTEMS




SYSTEMS

















4) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1







LAB

NAMEOF SCHOOL

2

1

4

*


3


IMAGE AREA

EXTENDABLE

7.4


INSTITUTES/CENTRES/LABS WITH CO-BRANDING2. Half Page











LAB

NAMEOF SCHOOL

RESEARCH CENTRE

FOR LIVING ANALYTICS


SYSTEMS



RESEARCH CENTRE






SYSTEMS







RESEARCH CENTRE



SYSTEMS


IMAGE AREA

2

1

*

3

4

*




EXTENDABLE

7.4


INSTITUTES/CENTRES/LABS WITH CO-BRANDING3. Quarter Page










WIThOUT BODYCOPY

WITh BODYCOPY

BRINGING SMART NATION ANALYTICS TO LIFE SCHOOL OF

INFORMATIONSYSTEMS

RESEARCH CENTRE




SYSTEMS

RESEARCH CENTRE




Leveraging the strength of information technologies




SYSTEMS






RESEARCH CENTRE



LAB

NAMEOF SCHOOL

2

3

1

*


4

IMAGE AREA


EXTENDABLE

7.4


INSTITUTES/CENTRES/LABS WITH CO-BRANDING4. Strip










NAMEOF SCHOOL


LAB


RESEARCH CENTRE



SYSTEMS


RESEARCH CENTRE



SYSTEMSwww.icity.smu.edu.sg/



RESEARCH CENTRE








SYSTEMS


IMAGE AREA

2

1

*

3

*

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EXTENDABLE

4

7.5


PROGRAMMES1. Full Page


2) SChOOL nAMESchool names must be inserted in the bottom panel.

3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.

4) DEPArTMEnT nAMEFor department-led programmes, department names must be indicated at the top left corner of the page or content area.

COLOUrAreas marked with * must be set in the respective School colours for school-led programmes or SMU Blue for department-led programmes.

TYPESETTInGSchool name: Trade Gothic Bold No. 2, 10pts/14ptsAll Capitals

Programmatic Core: Trade Gothic Medium, 14pts/16ptsAll Capitals

Department name: Trade Gothic Bold No. 2, All Capitals


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MASTERS

Typically, most of our students have startups to run before they get to class

LEE KONG CHIAN SCHOOL OF BUSINESS

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit.

Master of Business Administration (MBA)


MASTERS



PROG TYPESECOND LINE

NAMEOF SCHOOL

2

3

1



Understanding of your role as a director and how to serve the firm more effectively

EXECUTIVE DEVELOPMENT

PROFESSIONAL


PROFESSIONAL

www.exd.smu.edu.sg/public-programmes/executive-skills-board-members-challenging-times










Executive Skills for Board Members in Challenging Times


4

4

IMAGE AREA

EXTENDABLE

7.5


PROGRAMMES2. Half Page











NAMEOF SCHOOL

MASTERS







MASTERS


IMAGE AREA

2

1

*

3




EXTENDABLE

4

4


PROFESIONAL






Executive Skills for Board Members in Challenging TimesEXECUTIVE DEVELOPMENT

7.5


PROGRAMMES3. Quarter Page










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MASTERS






MASTERS


NAMEOF SCHOOL


2

3

1


IMAGE AREA


EXTENDABLE

4

4


Executive Skills for Board Members in Challenging TimesLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam aliquip ex com modo consequat.



PROFESSIONAL



7.5


PROGRAMMES4. Strip










NAMEOF SCHOOL



MASTERS



MASTERS

LEE KONG CHIAN SCHOOL OF BUSINESSwww.business.smu.edu.sg/mba



2

1

3

WIThOUT BODYCOPY

WITh BODYCOPY


*

IMAGE AREA


EXTENDABLE

4

4

Executive Skills for Board Members in Challenging Times



Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl.


PROFESSIONAL


Understanding of your role as a directorand how to serve the firm more effectively

7.6


PROGRAMMES WITH CO-BRANDING1. Full Page




4) DEPArTMEnT nAMEDepartment names must be indicated at the top left corner of the page or content area.


COLOUrAreas marked with * must be set in either a School colour or SMU Blue.





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A practical edge for a future in Law

SCHOOL OF LAW

MASTERS


SCHOOL OF LAW

MASTERS

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Dual LLM in Commercial Law

www.law.smu.edu.sg/dualllm-singapore-london


NAMEOF SCHOOL

2

1


5

3


IMAGE AREA

EXTENDABLE

4

4

Understanding different perspectives in the vast arena of infrastructure

Asia Leaders Programme in Infrastructure Excellence

www.exd.smu.edu.sg/public-programmes/asia-leaders-programme-infrastructure-excellence-alpine












PROFESSIONAL


7.6


PROGRAMMES WITH CO-BRANDING2. Half Page












NAMEOF SCHOOL

MASTERS

SCHOOL OF LAW






MASTERS

SCHOOL OF LAW

2

1

*



3

5

IMAGE AREA


EXTENDABLE

4

4

PROFESSIONAL







Asia Leaders Programme in Infrastructure Excellence EXECUTIVE DEVELOPMENT

7.6


PROGRAMMES WITH CO-BRANDING3. Quarter Page











WIThOUT BODYCOPY

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SCHOOL OF LAW

MASTERS




Dual LLM in Commercial LawSCHOOL OF

LAW

MASTERS

NAMEOF SCHOOL


2

1


3

5

IMAGE AREA


EXTENDABLE

4

4



Asia Leaders Programme in Infrastructure Excellence





PROFESSIONAL

7.6


PROGRAMMES WITH CO-BRANDING4. Strip











NAMEOF SCHOOL



SCHOOL OF LAW

MASTERS


SCHOOL OF LAW




MASTERS

IMAGE AREA

2

1

WIThOUT BODYCOPY

WITh BODYCOPY



EXTENDABLE

*

3

5

4

4

PROFESSIONAL



Duis autem vel eum dolor in. In vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit. Ut wisi enim ad minim veniam, quis ut aliquip ex ea commodo consequat.



Asia Leaders Programme in Infrastructure Excellence EXECUTIVE DEVELOPMENT

7.7


PROGRAMMATIC CORE1. Full Page


2) PrOGrAMMATIC COrE InDICATOrThe position for the Programmatic Core Indicator is fixed.

COLOUrAreas marked with * must be set in SMU Blue.

Areas that appear in gold must be in SMU Gold.

TYPESETTInGContent: Trade GothicMinimum size: 10pts


WIThOUT BODYCOPY

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A new generation of leaders shaping a better world

Research Degrees


Research Degrees


Research Excellence across Management, Social Sciences & Computing
















Research Degrees

1


2

*


IMAGE AREA

EXTENDABLE


PROGRAMMATIC CORE2. Half Page








Research Degrees Research Degrees












Research Degrees

IMAGE AREA

1

2

*




EXTENDABLE

7.7


PROGRAMMATIC CORE3. Quarter Page







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Research Degrees




Research Degrees




Master of Business Administration (MBA) Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.




Research Degrees

3

1


*

IMAGE AREA


EXTENDABLE

7.7


PROGRAMMATIC CORE4. Strip








Research Degrees


Research Degrees










Research Degrees

2

1

3

*

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IMAGE AREA

EXTENDABLE

7.7

7.8


THEMATIC CLUSTERS1. Full Page


2) ThEMATIC CLUSTEr InDICATOrThe Theme Indicator must be inserted within the bottom panel.

COLOUrArea marked with * must be set in the respective theme colours.



WIThOUT BODYCOPY

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2

1

*



As the garden grows, so does the gardenerGERTRUDE JEKYLL

GREEN


SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.www.smu.edu.sg

GREEN


SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.












GREEN

IMAGE AREA

EXTENDABLE


2. Half Page


SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accu msan et iusto odio dig nissim qui blandit luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamc orper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in consequat nulla facilisis at vero eros et accumsan et iusto odio.

www.smu.edu.sg

GREEN


GREEN


SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.www.smu.edu.sg

GREEN

IMAGE AREA

2

1

*



THEMATIC CLUSTERS







EXTENDABLE

7.8


3. Quarter Page

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www.smu.edu.sg/

SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning. GREEN


GREEN


www.smu.edu.sg/

SMU Green is a university-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.




GREEN2

1


THEMATIC CLUSTERS






IMAGE AREA


EXTENDABLE

7.8


4. Strip


GREEN




www.smu.edu.sg

GREEN



www.smu.edu.sg




GREEN

2

1

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*

THEMATIC CLUSTERS






IMAGE AREA

MAXIMUM CONTENT AREAEXTENDABLE

7.8

7. print advertisements...visual identity system guidelines | print advertisements 7.1 overview...

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