7 learnings to remember from Social Media Day 2016

#smdayBE

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#1

Forget about video, interactivity is the way to go on Facebook. Lieselotte Van Huffelen (Barnyard)

Source: Barnyard

#2

Demographic data say nothing without behavioral data. You could be targeting George Bush as well as Ozzy Osbourne.

Danny Devriendt (Mediabrands Publishing)

#3

We are still trying to calculate the value of Facebook. People have moved on from that.

Danny Devriendt (Mediabrands Publishing)

#4

What happens today will change tomorrow.Nico Tempelaere (JUST.Agency)

#5

GAFAM are building countries where they want consumers to live through devices, stores, the cloud, operating systems, money and maps.

Danny Devriendt (Mediabrands Publishing)

GAFAM = Google, Apple, Facebook, Amazon and Microsoft

#6

It's not the youngsters, but the older generation who will have the buying power for connectable devices

Danny Devriendt (Mediabrands Publishing)

#7

Content is king. Context is queen. Connection is jack. Conversion is ace.

Danny Devriendt (Mediabrands Publishing)

Inge Van IsraëlConsultantThe House of Marketing

+32 (0)2 704 91 61www.thehouseofmarketing.be