7/17/2020 Cover

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Overnight Visitor Factsheet 2017/18/19

Prepared by Tourism WA Strategy and ResearchJuly 2020

The Great Southern

7/17/2020 Overview

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Intrastate

Interstate

InternationalTotal

3.3 3.2

7.7

3.7

Visitors by Market Average length of stay (nights)Overnight Visitors - Rolling Three Year Average

The data in this factsheet refers to visitors who have spent at least one night in The Great Southern Development Commission Area

2013-15 2014-16 2015-17 2016-18 2017-1949,000 55,000 55,000 59,000 61,00060,000 60,000 57,000 57,000 67,000

544,000622,000 602,000 586,000

616,000

Market International Interstate Intrastate

84%

8%8%

Market Intrastate Interstate International

Market 2013-15 

2014-16 

2015-17 

2016-18 

2017-19 

IntrastateInterstateInternational

544,00060,00049,000

622,00060,00055,000

602,00057,00055,000

586,00057,00059,000

616,00067,00061,000

Total 653,000 737,000 714,000 702,000 744,000

Market 2013-15 

2014-16 

2015-17 

2016-18 

2017-19 

IntrastateInterstateInternational

1,874,000202,000559,000

2,250,000218,000560,000

2,234,000225,000527,000

2,127,000218,000500,000

2,046,000217,000471,000

Total 2,635,000 3,028,000 2,986,000 2,845,000 2,734,000

Visitors

Nights

Three Year Average - 2017/18/19

Domestic International Total

$628$593

$626

*Four year average 2015/16/17/18Domestic International Total

$175

$66

$155

Average trip spend* Average daily spend*

Average AnnualVisitors

744,000

Average AnnualNights

2.73M

Average AnnualSpend(Million)*

$248*Four year average 2015/16/17/18

Overnight Visitor Summary - The Great Southern

7/17/2020 Demographics and Trip Details - Intrastate

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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Great Southern Development Commission Area

53%

27%

17%

3%

Holiday

VFR(Visiting

Friends &

Relatives)

Business

Other

Sum of purpose may add to more than 100% as overnight visitors can visit

the LGA for more than one reason.

Travel Party

%GT Visitors

Travelling aloneAdult coupleFamily groupFriends/relativesOther

24%32%15%23%6%

LOS %GT Visitors

1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights

80%14%6%0%

50% 50%

Domestic Visitors (Intrastate): Western Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home. Note, intra-regional travel is included, i.e. the home and stay may fall within the same region.

Definitions

Purpose of Travel Age

Travel Party

Length of Stay

Gender

Top 3 accommodation (% of nights)Accommodation % of

nights

Friends or relatives propertyCaravan park or commercial camping groundHotel/resort/motel or motor Inn

33%24%13%

Intrastate Visitors(Average Annual 2017-19)

616,000

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●●●●●

●●●●

Age

% Visitors

15-19 years20-34 years35-49 years50-64 years65+ years

3%30%23%26%18%

Activity % of visitors

Eat out / dine at a restaurant and/or cafeGo to the beachVisit friends & relatives

62%41%40%

Top 3 leisure activities during trip

Intrastate Nights(Average Annual 2017-19)

2.05M

Instrastate Visitor Summary - The Great Southern

7/17/2020 Demographics and Trip Details - Interstate

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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Great Southern Development Commission Area

67%

19%

12%

0%

Holiday

VFR(Visiting

Friends &

Relatives)

Business

Other

Sum of purpose may add to more than 100% as overnight visitors can visit

the LGA for more than one reason.

Travel Party

%GT Visitors

Travelling aloneAdult coupleFamily groupFriends/relativesOther

7%58%15%13%6%

LOS %GT Visitors

1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights

71%24%4%1%

38% 62%

Domestic Visitors (Interstate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home.

Definitions

Purpose of Travel Age

Travel Party

Length of Stay

Gender

Top 3 accommodation (% of nights)

Accommodation % of nights

Hotel/resort/motel or motor InnFriends or relatives propertyRented house/apartment/flat or unit

42%24%12%

Interstate Visitors(Average Annual 2017-19)

67,000

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Age

% Visitors

15-19 years20-34 years35-49 years50-64 years65+ years

6%13%19%32%29%

Activity % of visitors

Eat out / dine at a restaurant and/or cafeGo to the beachSightseeing/looking aroundVisit national parks / state parks

55%51%42%42%

Top 3 leisure activities during trip

Interstate Nights(Average Annual 2017-19)

217,000

Interstate Visitor Summary - The Great Southern

7/17/2020 Demographics and Trip Details - International

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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Great Southern Development Commission Area

88%

10%

1%

3%

Holiday

VFR(Visiting

Friends &

Relatives)

Business

Other

Sum of purpose may add to more than 100% as overnight visitors can visit

the LGA for more than one reason.

Travel Party

%GT Visitors

Travelling aloneAdult coupleFamily groupFriends/relativesOther

42%34%13%10%2%

LOS

%GT Visitors

1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights

75%16%3%6%

54% 46%

Domestic Visitors (International): International visitors aged 15 years and over who spent at least one night in the region and are staying inAustralia for 12 months or less.

Definitions

Purpose of Travel Age

Travel Party

Length of Stay

Gender

Top 3 accommodation (% of nights)

Accommodation % of nights

Friends or relatives propertyOther Private AccommodationRented house/apartment/flat or unit

28%25%17%

International Visitors(Average Annual 2017-19)

61,000

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Age

% Visitors

15-19 years20-34 years35-49 years50-64 years65+ years

3%34%18%28%16%

Activity % of visitors

Eat out / dine at a restaurant and/or cafeGo to the beachSightseeing/looking around

95%90%89%

International Nights(Average Annual 2017-19)

471,000

International Visitor Summary - The Great Southern

*International visitors may have undertaken the activity in the region or elsewhere in Australia

Top 3 leisure activities during trip*

7/17/2020 Notes

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Visitor Factsheet - Further Information

Important Note

All data is sourced from Tourism Research Australia’s National and International Visitor Surveys (NVS and IVS).

To increase the sample size and hence improve the reliability of the data, estimates in this document are based on an average of the past three calendar years (2017, 2018 and 2019).

Interstate estimates are based on smaller sample sizes than either the intrastate or international measures, and can fluctuate significantly. 

It is recommended by Tourism WA that the visitation statistics in this fact sheet are used in conjunction with other information sources that you have access to. This might include population statistics from the Australian Bureau of Statistics, feedback from local operators, information from local Visitor Centres, data from local councils etc.

Since 2018, changes have been made to both the IVS and the NVS. As such, estimates in this factsheet are not comparable to previous factsheets. For further information, see NVS Methodology or IVS Methodology on Tourism Research Australia's website.

Definititions

Domestic Visitors (Intrastate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home. Note, intra-regional travel is included, i.e. the home and stay may fall within the same region.

Domestic Visitors (Interstate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home.

International Visitors: International visitors aged 15 years and over who spent at least one night in the region and are staying in Australia for 12 months or less.

Sample 2017/18/19

Market Sample Size

95% ConfidenceInterval Visitors (±)

95% ConfidenceInterval Nights (±)

InternationalIntrastateInterstate

1,13792998

7.4%8.0%

23.9%

23.1%13.2%40.1%

Source

Tourism Research Australia, National and International Visitor Surveys, 2019.

Local Government Agencies included to make up The Great Southern Region:City of Albany, Shire of Broomehill-Tambellup, Shire of Cranbrook, Shire of Denmark, Shire of Gnowangerup, Shire of Jerramungup, Shire of Katanning, Shire of Kent, Shire of Kojonup, Shire of Plantagenet, Shire of Wooadanilling

Note: Estimates in this factsheet need to be considered within the Confidence Intervals in this table. Data has not been provided where the Sample Size is less than 40 or the Confidence Interval is greater than ±50% (highlighted in red)