7 key trends in social media
TRANSCRIPT
7 Key Trends in Social Media
Chris Catto – Identifying the growth trends in your business
(1) Daily Social Media Usage is still growing but at a
slower rate. 49% of population use social media daily. Percentage of population opting out of social media
grows for the first time in 5 years!
2011 2012 2013 2014 201525%
30%
35%
40%
45%
50%
55%
Daily Social Media Use
Never Use Social Media
(2) Peak Usage – First thing in the morning has over taken evenings as the most popular time to
use social media
2012 2013 2014 201525%
30%
35%
40%
45%
50%
55%
60%
65%
First Thing in the Morning
After work 6.30-10.30
Before I go to bed 10.30pm>
(3) Mature Market?- Linkedin, Instagram, Pinterest and Google+ still growing, while
Facebook, Twitter and newcomers (Snapchat, Tumblr) challenged and shrinking
2011 2012 2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Google +
Snapchat
Pintrest
Tumblr
2011 2012 2013 2014 201520%
30%
40%
50%
60%
70%
80%
90%
100%
Catch up with Family and Friends
Share photos and video
Get Information on News and Current events
Co-ordinate parties and events!
(4) More Media less Social in social media!
Of the top 4 social media activities news media is the only growing activity
(5) Social Media is the High Street spruiker of the Virtual Retail Market Place.
Most searched products and services on social media are discretionary consumer
goods, traditional high street items.
2011 2012 2013 2014 201510%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
Fashion & Cloth-ing
Electrical
Furniture and Things for the Home
Only 41% of Retailers and
45% of Accommodation,
café’s and restaurants
engage in social media !
(6) Mobile Devices and mobile integration new norm. Desktops are looking like a fax machine while mobile adaptable websites and landing pages are now mandatory to
maximise user experience.
2011 2012 2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
80%
SmartphoneLaptopTabletDesktop
(7) People want less from the Brands and businesses they follow on social media but more information and special offers when
they do engage
2011 2012 2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
DiscountsGiveawaysProduct InfoAdvice /tips
What are Marketers doing about it?
1) Mobile Integration - All Social Media Marketing click through to Mobile Device adapted sites and landing pages
77% of Business to Consumer (B2C) marketing managers have mobile integration in marketing plans
2) Customer Journey – follow the customer journey and automate the follow ups, abandon cart, opt-in campaigns and
key anniversary triggers with focus on retention.
3) Loyalty and Location based campaigns – 67% of marketers are planning location based content, leveraging social media platforms market segmentation
information to maximise the market engagement.
Do you sell goods direct to consumers? (B2C) Do you have a virtual shop front?What are you doing about
the passing virtual traffic?
Identify the trends in your business and create strategies for growth
Chris Catto – Putney Breeze Business Advisors
Sensis Social Media Report 2015https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
Salesforce 2015 State of Marketing
https://www.salesforce.com/form/marketingcloud/conf/2015-state-of-marketing.jsp