7 facts of email marketing

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Page 1: 7 facts of email marketing

77% of consumers prefer to receivepermission-basedmarketing communications throughemail.

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Page 2: 7 facts of email marketing

Suppressing anyone in your list whohasn't engaged with your emails in over a year increases your deliverabilityrate by 3-5% immediately.

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Page 3: 7 facts of email marketing

60% of marketers believe email marketing produces positive ROI.

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Page 4: 7 facts of email marketing

66% of consumers have madea purchase online as a resultof an email marketing message.

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Page 5: 7 facts of email marketing

56% of businesses say they plan to increase their use of e-mail marketing in 2015.

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Page 6: 7 facts of email marketing

40% of B2B marketers rated theleads generated by emailmarketing as high quality.

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Page 7: 7 facts of email marketing

64% of people say they open an email because of subject line.

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