February 15, 2012

info@surefiresocial.com

7 Facebook Strategies to Accelerate Sales in 2012

Simple Way to Generate Leads and Increase Conversion on Facebook

Presented by:

Chris MarentisFounder & CEOSurefire Social

Books:Digital Forensics

DisruptedGoogle Local Marketing Handbook

Blogs:www.BestContractorLeads.com

www.Surefiresocial.com/our-blog

Is Facebook really important

for my business’s success?

Everyone seems to be using Facebook, but is it really a lead generator for local business?

Once I have my Facebook

page, how do I build my

following and how does that

help my business?

What are the best strategies and tactics for turning Facebook followers into website visitors and potential

customers?

I. FACEBOOK: A PROVEN MARKETING TOOL FOR LOCAL BUSINESSES

II. HOW TO CREATE A SOLID SOCIAL MEDIA PRESENCE

III. 7 SUREFIRE FACEBOOK STRATEGIES FOR CONTRACTORS

IV. FACEBOOK MARKETING MADE SIMPLE WITH SUREFIRE SOCIAL

V. RECAP/QUESTIONS

The Big Picture…

Why a Facebook Presence is Key for Businesses…

Social Discovery is increasingly important for differentiating your business Get found through the social graph Provide social proof of your market leadership Education and information marketing Monetize relationships with special offers Engage current customers Listening to your customers

Search Engine Optimization High quality links Frequent content publishing

Drive quality traffic to your site

FACT: Social media users are more likely to invest in businesses they follow or “like”

Why do you need to be on Facebook?

1 out of every 8 minutes online is spent

on Facebook.

51% of Facebook users say they are more likely to buy from a brand they “LIKE” (CMB 2011)

Facebook has become the

preferred way of sharing content,

second only to email (for now)

Age % using social media

93% of US adult Internet users are

on Facebook

Today, there are more than 845 million active Facebook users

It’s A Huge Opportunity for Business…

67% of B2C Companies, have acquired a customer through Facebook

61% of small business owners use social media to identify and attract new customers

93% of US adult Internet

users are on Facebook

Almost 2/3 of businesses

surveyed use Facebook as a

main marketing tool

Facebook has become the top choice for social sign-in

The Overall Goals for Your Facebook Strategy…

Making your page more “likeable”Convert interested followers into sales

o Drive quality traffic back to your website Measure and Optimize Brand yourself as an expert in your local

marketInitiate and maintain engagement

o Compelling status updates

Facebook Tactics to Generate Leads for Your Local Business

Creating and Optimizing Your Business PageGrow Your FollowingCreate Compelling, Targeted Content for

Status UpdatesHow to Maintain Engagement and Build RelationshipsDriving Followers to Your WebsiteUsing Facebook InsightsCustomized Landing Pages

Facebook Lead Generation Tactic #1: Creating and Optimizing Your Business Page

Your Business Page is Your Businesses Profile Within Facebook

Make sure your business page is complete and set-up to help your page succeed Contact information

Optimize for Facebook search Boost SEO by using the right

keyword strategy Example: Instead of using keywords

like, “roofing contractor” try to use local keywords such as “Nashville Roofing Contractor” to boost your SEO

Facebook Lead Generation Tactic #2: Growing Your Following to Generate Leads

Reach out to your existing community by suggesting customers or friends to “like” your page

Use your existing email lists to promote your page

Promote your Facebook page on all off-line marketing materials

Examples:o Add “like” boxes and “like”

buttons to your website and blogs (www.Facebook.com/plugins)

o Promote your Facebook page in your newsletters and e-mails

Facebook Lead Generation #3: Create Compelling, Targeted Content

Your updates and comments on Facebook:o Brand your business as an experto Promote sharing o Keep your current fans coming back for more

• Compelling content for posts can include: o Text updateso Links to your company’s blog or other

educational info.o How-to-and Educational videoso Photos from events and jobs (before and after

pictures)• Example: if you are a local home services contractor and recently

finished a new home exterior job, post before and after images of the job to Facebook and tag the homeowner in the photo and status update (with their permission, of course).

Facebook Lead Generation #4: Maintaining Engagement with Followers

In order to keep followers engaged and talking about you, you need to give them what they want. Promotions and Deals Advice and guidance Contests and Polls Invitations to events

Join and engage with groups related to your field of work to build your expert status

Don’t push or be too ‘salesy’ More likely to lose fans vs. gain them

Examples:o a “50% Discount on Services” for new Fans or a referral

conversion.o Create a “Gift with Purchase” for current Fans who make a

purchase within 48 hours of posting the promotion.

Facebook Lead Generation #5:Drive followers back to your website for

conversion

Give people resources that will drive traffic to the best places on your website

Display your website address in several places to make it easier for someone to find it

Promote your blog with links to articles on your Facebook

The About section on left sidebar gets the most visibility. Include your URL in first 80 characters

Info tab - give people valuable resources that will drive traffic to the top pages on your website

Place your website link directly in your profile picture

Facebook Lead Generation #6:Using Facebook Insights to Measure Your

Success

Facebook Insights is a free tool that provides metrics to help owners analyze trends within their:

o Demographicso Growtho Consumption of contento Creation of content

Use Facebook Insights to optimize your performance by seeing what content your community is responding toFor more information on using Facebook insights go to:

http://www.facebook.com/insights

Facebook Insights Explained…

People Talking About This: The number of unique people who have created a story about your Page in the 7 days leading up to each date shown on the chart.

Total Reach: The number of unique people who have seen any content associated with your Page in the 7 days leading up to each date shown on the chart.

Number of posts: The size of the bubbles represents the number of posts your Page published each day.

Note: reach and virality of profile increases when there is engagement/posts

Facebook Lead Generation Tactic #7: The Importance of a Custom Landing Page

Having a dedicated, customized landing page 3-4 times more effective at converting

visitors to fans The goal of your Facebook landing page is

to attract members of the Facebook community to "like" it.

Your Facebook landing page should act as a "mini-website” giving new visitors answers to their questions: Who are you or what is your company? Why should the user be interested in you or your company? What will they get out of becoming a fan of your page? Who’s in your community?

Implementing What You Have Learned Today

Your business needs a social media strategy… Have you made one yet?

Fill in what's missing on your Facebook pageGrow your following with existing and future customers to

generate leads Regularly update your Facebook to keep followers connected

with your companyBoost sales through engagement and exclusive perks for

followersMake sure your Facebook is supporting and transferring

customers to your websiteMonitor your activity with Facebook Insights and figure out

what works and what doesn’tCreate a customized landing page to further entice Facebook

users to like your company

The Problem…

You’re busy and don’t have the time to employ Facebook as a marketing tool…

Creating and managing a Facebook or social media

campaign is time consuming

Making sure your business page is cohesive and stands

out is very hard

Focusing a business effort in a local community is

complicated

Coming up with content and engagement is difficult.

Surefire Social Simple Facebook App

Built exclusively for local businesses Cohesive social media, web & mobile presence Instant visibility of promotions

& special offers Viral momentum through

sharing and reviews Boost visibility in local

search engine results Increases online following across the social

marketplace

Creating Social Media Momentum for Local Business….

Instant Facebook presenceo Optimized Facebook business

pageo Landing page/tab for online,

viral momentumMobile optimized presence to

bring local traffic through the door

Online micro-site generating local SEO momentum

Custom listing in the first open local business directory

Professional account executives and 24/7 customer support

Easy Promotion for Reviews and Specials…

Instantly Promote Special

Offers and Deals

Customer Review Publishing from Market Sharp

Sharing across the Facebook community from your happy customers

Leverage Videos, Images and Other Types of Multimedia…

Display educational videos directly from YouTube

Share Images of projects, jobs and finished work

Give the Facebook Community EVERYTHING they Need to Know…v

Geo-Tagged Service Area Map to “pin point” ALL

service areas (Google Places Map)

Share Images of projects, jobs and finished work

Lead Conversion Mechanisms…

Request a Quote Form Contact Us Form

Utilize your Facebook page as an additional outlet to generate leads across the

web

Special Offer…

Surefire Social SimpleFacebook Marketing…Simplified

30-Day Trial of Surefire Social Simple

www.surefiresocial.com/simple-30-day-trial-promo

Bonus Facebook Marketing ebook…

Free Download:

Facebook Marketing Guide for Local Businesses

www.surefiresocial.com/simple-30-day-trial-promo

Need More Help?

Still don’t have time? Surefire Social can do it ALL for you!

Our Social Media Done for You Service does it all for you from updating, to growth, to engagement

Service includes: LinkedIn, Facebook, Google+ and Twitter page creation and optimization Participation and discussion in groups on Facebook,

LinkedIn and Google+ Friends or Followers added in Google+, Twitter and

Facebook Profile status updates/tweets Monthly reporting

Social Media Done for You… $575 / month

Surefire Social is About Search & Discovery…

What is Surefire Social?

Surefire Social is an integrated Internet marketing platform and services company that

helps businesses optimize local search and discovery to generate sales.