Minakshi Saini

Pritul Shah

Ronal Sawalsa

Preethi Kabaria

Krishna Shah

AGENDA

Introduction

History

Why Sony?

Mission & Vision

SWOT Analysis

Product Range

Achievements

Competitors

Market share

Conclusion

Sources

INTRODUCTION Type : Public

Founded : 1946

Founder : Masaru Ibuka Akio Morita

Name Created : By combining “Sonus”(Sound and Sonic) and “Sonny”(Little Son)

Headquarter : Japan

Area Served : Worldwide

KEY People : Kazuo Hirai(CEO), Sir Howard Stringer(Chairman of Board)

Industry : Consumer Electronics Entertainment

Website : sony.net

HISTORY

1946 – Establishment of Tokyo Telecommunication

Engineering Corporation and Electronic Rice Cooker

was innovated by Masaru Ibuka

First Japanese Tape Recorder

1960, American Branch Sonam (Sony Corporation of

America)

Leading Manufacturer of Audio, Video,

Communication and information technology products

WHY SONY ?

They have a stability of a public traded company

Multiple medical plans to fit each employees needs and

circumstances

Extensive training

Clearly stated purpose and desired result

Comprehension vision coverage

Long – term disability coverage

Flexible spending accounts

Attractive prescription drug coverage

MISSION

“To experience the joy of advancing and applying technology for the

benefit of the public.”

vision

“To create exiting new digital entertainment experiences for

consumer by bringing together cutting – edge product with latest

generation content and services.”

Threats:

Competitors competition

Global economic recession

Electronic network security

Greening Standard Compliance

Strength’s:

Innovation

Quality

Brand strength

Product differentiation

Wide cover spectrum over

multiple market

Weakness:

Maintaining multiple function

International expansion

Product pricing

Picture industry

Financial service industry

Corporate Governance

Opportunities:

“Asset Light” strategy

T.V. category & gaming segment

investing

T.V. Business expansion

Network initiative

International market

penetration

Product range

Television & Projectors

Home Threats System

Digital Photography

Financial services

Computer peripheral

Movies & video

equipments

Game consoles

Mobile Phones &

Music

Others Accessories

Achievements

“Sony World Photography Award Photographer of the

year” – 2012

“Top Performer” – 2008

“Rep of the year” – 2008

Sony Electronics – “Top performance Awards”

MARKET SHARES

CONCLUSION

Although other electronics firms are taking market

shares and profits, the innovative spirit and quest of

excellence and perfection cannot be copied.

Sony’s main task is to integrate its talent by placing

common goals and priority for this increasing

competitive market.

With strategy and luck, Sony could become a great firm

as it was and will be.

SOURCES

www.sony.co.in (15-07-2012)

www.awardmarketingservices.com (15-07-2012)

www.sonynet.com (15-07-2012)

www.wikipedia.org/wiki/Sony (14-07-2012)