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POWER POINT PRESENTATION ON

SONY ERICSSONS

24-11-2011 SHAILESH KUMAR

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24-11-2011 SHAILESH KUMAR

Established on october 1 2001 Sony ericsson mobile corporation ab is a joint venture

between japanese consumers company sony corporation and the swedish telecommunication company ericsson to manufacture mobile phones .

Head quarter: Hammersmith, London,United Kingdom The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector.

Both companies have stopped making their own mobile phones

INTRODUCTION

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VISION

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MISSION

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THE-JOINT VENTURE

APRIL 2001:

Sony Corporation and Telefonaktienboaget LM Ericsson signed a

Memorandum

August 2001 :

Sony Corporation and Telefonaktienboaget LM Ericsson announced

the agreement on terms and conditions to merge their mobile phone

Business subject to final approval by the board.

September 2001 :

Sony and Ericsson Board approved the mobile phone joint venture. The new

name had been set, Sony Ericsson Mobile Communications AB

SEMC receives the final approval of the European Commission and other regulatory authorities

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STRUCTURES OF THE NEW EQUITY JOINT VENTURE

Name of company: Sony Ericsson Mobile Communications (SEMC)

SEMC Headquarter : London, GB

Capital: Ericsson 50%, Sony 50%

(Ericsson invested 600m USD, Sony unknown)

Start of operation: October 1, 2001

Size of business:

Fiscal year 2000 shipments: Approx. 50million units (Approx. US$7.2 billion)

Board of directors:

Hellström (President and CEO, Ericsson)

Corporate executive team:

President, Katsumi Ihara (Corporate Executive Vice President, Sony Corporation)

Executive Vice President, Jan Wäreby (President, Division Consumer

Products, Ericsson

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In the early nineties ericsson used to obtain chips from single source a philips in mexico

In march 2000 a fire at the philips factory contamined the sterile factoryBecause of that ericsson was faced with serious shortage and its position was worse as production of current models and the launch of new was held up.

Ericsson which has been in the cellular phones markets for decades and was the world no 3 cellular telephone handset maker was struggling with huge losses

HISTORY

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Key people

Howard Stringer (Chairman)Bert Nordberg (President)Rikko Sakaguchi (EVP)Kristian Tear (EVP)William A Glaser Jr (CFO)

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Sony Ericsson Mobile Communication India Pvt., Ltd. operates as a GSM handset player in India. The company offers handsets by consolidating its presence in the music, imaging, and smartphone categories Mr. P.Balaji Managing director and director

Mr. Anil Sethi President and region hear of sony ericsson india

Mr. Dick Komiyama President of Sony Ericsson Mobile Communications Mr. Sudhin Mathur General Manager

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Sony Ericsson Strategy

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sony ericsson announces new green heart portfolioand bold co2 emissions reductions targets

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Company commits to 20% CO² emissions reduction across internal operations by 2015

Additional commitment to reduce full life cycle CO² emissions by 15% for all products by 2015

Sony ericssons believes in respect for human rights and in the ethical treatment of all employeesMaintaining a sustainable environmentReducing environment impactEnvironmental technologyProduct recyclingBattery recycling

CORPORATE SOCIAL RESPONSIBILITY

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SWOT Sony EricsonStrengths:

Existing Knowledge of Target Market which is consumers in the age group of 15-40.

Research & Development done in vast number of Countries including Sweden, China, Japan , US & UK

Creation & Innovation of Fantastic Products

Most attractive & innovative Global Brand

Low effective Distribution Channels

Less importance given to Promotional activities

high price is one of the weakness

display screen is poor

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Weakness:

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Opportunities:

Untapped Markets- such as Rural markets

More Demand for luxury products from high end user

Threats: Strong Competition from Nokia which as 59% share whereas Sony Ericsson has 8.1% share

Competition from other small players in the market such as Samsung, Motorola etc.

Entry of new competitors Change in technology such as

introduction of ‘iphone’ by Apple

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SUGGESTIONS

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BIBLIOGRAPHY• Google.com

• www.sonyericsson.com

• Wikipedia

• www.sony.co.in

• www.scrid.com

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