6 SEO Reporting Items to Look at Every MonthBy Nick Stamoulis

According to Nick Stamoulis from Brick Marketing, it is crucial for you to consistently analyze the success of your SEO campaign in order to determine your progress and areas for improvements. While reviewing your SEO campaign, here are the SEO reporting items that every website owner should be looking at monthly.

While overall traffic might give you a gauge on the traffic to your site, the goal of an SEO campaign is to increase organic traffic over time. Hence, it is important to look at both month over month data and year over year organic traffic data (take seasonality into account).

#1 Organic Traffic

In order to track the conversions of your organic traffic, you will need to determine your conversion metric and set up conversion tracking. If you notice that there is a surge in organic traffic growth but no increase in conversions, it is a sign that something is wrong and needs attention.

#2 Conversions from Organic Traffic

Track the number of inbound links and the sources of these links on a monthly basis. If the numbers start to plunge, you will be able to notice it and hopefully determine the cause of it.

#3 Links

Errors are inevitable but if there are excessive amounts of errors, you might want to pass the information on to your developers to investigate and fix these issues to avoid hurting your SEO.

#4 Errors

Pay attention to which pieces of content are getting the highest (and lowest) amount of traffic and which sites are delivering the most traffic. This would serve as a guideline for your SEO content strategy i.e. focus on the topics and sites that garner most traffic.

#5 Content

Keyword performance and rankings are also good items to look at and keep records of. While there will be some fluctuations in the ranking, a huge dip could signal a problem with your website and/or SEO strategy.

#6 Keywords

Conclusion

This is a summary of Nick’s post on Brick Marketing titled: 6 SEO Reporting Items to Look at Every Month, brought to you by SmartKeywordTool.com!