nick duddy - nac 2017: beyond seo: alternative acquisition tools
TRANSCRIPT
surviving the app storeA Basic Guide to…
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product.Everything starts with your
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why product?
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k-factor
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𝑘 = 𝑖 ∗ 𝑐
https://en.wikipedia.org/wiki/K-factor_(marketing)
good mvp+
🕵 +📲 = 🕵
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good mvp+
💩
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with product.App Store Optimisation Starts
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hook & retain
No Hook, No Retention Hooked, Retained
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great product =
Social Shares
ReviewsInstall
Velocity
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𝑘
reviews
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REVIEW AQUCISITION BEGINS
APP STARTS RANKING FOR
NON-TARGETED GENERIC
install velocity
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Accelerated Install Velocity
things to remember
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remember
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💩❌
it’s not over!…but what if that doesn’t work? …
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high leverage
• Boost Install Velocity
– Incentivised install campaigns
– Large media buys
• Bolster Reviews Acquisition
– Incentivised Reviews
– Review Outreach
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the end
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