6 methods of propaganda techniques

8/19/2019 6 Methods of Propaganda Techniques

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6 COMMON PROPAGANDA

TECHNIQUESDIMITRI DIDI GABRIEL SEPANIAILHAM AKBARKANIA PUTRI ZAKIRA

REVA PRIYANDI


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6 COMMON PROPAGANDA

TECHNIQUES

1. Transfer

2. Bandwagon

3. Plain Folks

4. Name Calling

5. Testimonial

6. Glittering Generalities


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1. TRANSFER

• Good feelings, looks, or ideas transferred to the person for whom

product is intended

• A technique used to carry over the authority and approval of

something we respect and revere to something the propagandist

would have us accept.

• Propagandist often employ symbols to stir our emotions and win our

approval


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2. BANDWAGON

band·wag·on

"band#wa$%n/

noun

1. a wagon used for carrying a band in a parade or procession.2. a particular activity or cause that has suddenly become

fashionable or popular

Bandwagon Propaganda

Techniques that used for propaganda, which tries to persuade other

people to do the same things


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METHODS OF BANDWAGON

PROPAGANDA

Make it appear that people who has joined earlier are getting

significant advantages

Showing who joined earlier will be better off and will have

great advantages for their lives

Showing that people who has joined the propaganda are

much better than others who hasn’t

Using colorful and brightcolor designs, that could make

everyone who sees recognize and attracted to thepropaganda


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EXAMPLE OF BANDWAGON

PROPAGANDA


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3. PLAIN FOLKS

Form of propaganda and a logical fallacy

Propaganda device seeks to make the leader appear

ordinary and hence more trustworthy

Using ordinary people or trying to sound ordinary to sell

something or persuade you to vote or support an idea


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4. NAME CALLING

Penggunaan Bahasa atau kata yang bersifat menghina atau

membawa konotasi negative terhadap lawan

Name-Calling mengarah ke merendahkan lawan

Sering digunakan dalam dunia politik atau dalam masaperang

Tujuan dari propaganda ini untuk memberikan citra negatif

untuk lawan

Dalam masa perang, propaganda ini bertujuan untuk

memberikan ajakan ke masyarakat luas dan memberikan

citra negatif bagi yang tidak mengikuti ajakan tersebut


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5. TESTIMONIAL

a formal statement testifying to someone's character and

qualifications.

a public tribute to someone and to their achievements.

a recommendation of the character, ability, etc, of a

person or of thequality of a consumer product or service,

by

a

person

whoseopinion

is

valued


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WHY ARE TESTIMONIALS SO

IMPORTANT?

Testimonials are formal forms of expression that support

that conceptThey are extremely powerful tools when it comes to

strengthening your branding

Testimonials strengthen the credibility of you and your

business


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6. GLITTERING GENERALITIES


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METHODS OF GLITTERING

GENERALITIES

Use attractive, but vague words that make speeches and other

communications sound good, but in practice say nothing in

particular.

Use linguistic patterns such as alliteration, metaphor andreversals that turn your words into poetry that flows and rhymes

in hypnotic patterns.

Use words that appeal to values, which often themselves are

related to triggering of powerful emotions.

A common element of glittering generalities are intangible

nouns that embody ideals, such as dignity, freedom, fame,

integrity, justice, love and respect .

http://changingminds.org/techniques/language/speech_parts/nouns.htmhttp://changingminds.org/explanations/values/values.htmhttp://changingminds.org/techniques/language/modifying_meaning/vagueness.htm


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6 methods of propaganda techniques

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