6 business identity questions every startup should ask themselves
DESCRIPTION
You might have a great idea and determination to start your own business venture. But don't be one of the 8 out of 10 businesses that fail. Make sure you know the answers to these 6 questions about brand identity and increase your chances of success!TRANSCRIPT
BEFORE YOU MAKE YOUR BUSINESS KNOWN,YOU HAVE TO KNOW WHAT IT IS
Knowing your business identity is one of the most important factors for
Development
Customer Identification
Success
WHY AM I STARTING THIS BUSINESS?
Perhaps you find that you’re happier as your own boss or when setting your own schedule. Maybe you see a need that no one else is filling. You might be the type of person that likes creating something bigger than yourself, something that you can pass on as a legacy.
Whatever your reason for forming a business, make sure it’s a good one.
Make sure your motive is compelling enough to keep you going even when progress slows, or even stops.
WHAT KIND OF BUSINES DO I WANT?
This greatly depends on who you are, what sort of challenges attract you, your strengths, weaknesses, and more.
Assess your motivations, flaws, and strengths when deciding what sort of profession you wish to create for yourself.
Take time to really examine yourself.
WHAT SORT OF CLIENTELE DO I WANT?
Your customers have almost as strong as influence on your business as you do.
So what type of customer do you want? Remember, they’ll have a huge impact on your business and lifestyle.
WHAT SETS MY BUSINESS APART FROM THE COMPETITION?
Forbes lists this as the #2 reason why businesses fail.
Figure out the true value you bring to the table which is unique and different than others in the marketplace.
HOW WILL I MANAGE MY BUSINESS?
There are far too many business management considerations to even summarize.
Management skills can be practiced with integrity or without – whichever option you choose will have a profound affect on yourself and your business.
Do a lot of research while forming the answer to this question.
HOW CAN MY BUSINESS GIVE BACK?
Since practicing corporate social responsibility (CSR)
51% of 59 companies said that they have happier employees
45 of 59 believed they ended up with better employees since practicing CSR
Companies also reported
Higher savings
Stronger connections to the surrounding communities
Morale improvement
Greater public approval for the company
It is never a bad thing to start off on the right, altruistic foot!
GOT YOUR BUSINESS IDENTITY FIGURED OUT YET?
Don’t forget, knowing your business’ identity isn’t beneficial only for you, it’s a necessity for your beloved venture. Your selling your business’ identity. If it’s got a weak identity, then not even a 30-second spot on the Super Bowl full of kittens doing cute things while angels sing your company’s name will keep it successful. You need a strong, defined identity for a strong, defined advertising campaign that is beneficial for the long-term success of your business.
Thrive Internet Marketing
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