57423 hnsw the hockey revolution booklet

HOCKEY REVOLUTION

THE

CONTENTS PAGE

1 THE GLOBAL HOCKEY REVOLUTION

2 DATA DRIVEN DECISION MAKING

3 VOLUNTEERS – THE LIFEBLOOD OF OUR SPORT

4 NSW PARTICIPATION SNAPSHOT

5 WHAT MAKES US UNIQUE

6 ONCE IN A LIFETIME OPPORTUNITY

7 NEW LEAGUE – NEW TEAM

8 WHAT DO WE DO?

9 MEDIA AND COMMS INSIGHT

10 PREMIERS PRIORITIES – TACKLING CHILDHOOD OBESITY

11 HOW WE ARE MAKING A DIFFERENCE

12 STATE CHAMPIONSHIPS – REAPING THE REWARDS

13 OUR PATHWAY TO SUCCESS

14 FACILITIES – OUR FOOTPRINT

15 FACILITIES – OUR FUTURE NEEDS

THE HOCKEY REVOLUTION | 1

THE GLOBAL HOCKEY REVOLUTION

GLOBAL

NATIONAL

MOST PLAYED SPORT IN THE WORLD

NATIONAL ASSOCIATIONS

WA 14%

NSW 31%

QLD 18%1%NT

20%

SA 8%

ACT 4%

TAS 4%

VIC

HIGHEST OLYMPIC SPORT ACROSS SOCIAL MEDIA

4TH

#10

WATCHED THE 2016 CHAMPIONS TROPHY

SPORT IN THE WORLD MILLION +211

2018 WORLD CUP COVERAGE REACHED

COUNTRIES194132

3RDMOST POPULAR

Football (Soccer) 4 BillionCricket 2.5 BillionField Hockey 2.3 Billion

Tennis 1 Billion

OVER PEOPLE IN AUSTRALIA IDENTIFY AS HOCKEY FANATICS

AUSTRALIAN TEAM MEDAL TALLY

COMMONWEALTHGAMES

OLYMPIC GAMES

#2#3

MEN’S TEAMRANKS #2IN THE WORLD

WOMEN’S TEAMRANKS #3IN THE WORLD

ESTIMATED NATIONAL FAN BASE OVER MORE THAN

5.5 MILLION1.1 MILLION

4 3 5 10 1 1

The RevolutioniseSport system has allowed us to access industry leading participation data and member demographics.

We partnered with RevolutioniseSport to provide a cloud based sports management platform to help effectively manage hockey in NSW.

We have access to real-time insights, ensuring we remain nimble and responsive to changes in community and member sentiment.

Our digital technologies allow us to have deep and meaningful engagement & interactions with our

members.

Our decision-making is now underpinned by evidence-based data rather than speculation.

We are using our data to create localised insights

and analytics to arm our volunteers with the knowledge to support local decision making.

UNDERSTANDING OUR COMMUNITY

MEMBERSHIP SNAPSHOT

New

Returning

Lost

7514

19425

7755

Churn 29%

2 | THE HOCKEY REVOLUTION

DATA DRIVEN DECISION MAKING


VOLUNTEERS – THE LIFEBLOOD OF OUR SPORT

1EDUCATE

Create learning opportunities for committees,

boards and pathway opportunities for officials

and coaches

HOCKEY NSWHAS A SIMPLE

VOLUNTEERPHILOSOPHY

2APPRECIATETreat all volunteers

with respect, as they’re giving up

their time.3MOTIVATEMake it fun and

rewarding. Simple gestures such as uniform provided,

allowances etc

4ADVOCATEAll volunteers

are advocates for the sport and organisation


HOCKEY NSWHAS A SIMPLE

VOLUNTEERPHILOSOPHY

1EDUCATE

2APPRECIATE

3MOTIVATE

4ADVOCATE

Create learningopportunities for committees,

boards and pathwayopportunities for officials

and coaches.

Treat all volunteerswith respect, asthey’re giving up

their time.

Make it fun andrewarding. Simplegestures such asuniform provided,allowances etc.

All volunteersare advocates for

the sport andorganisation.


NSW PARTICIPATION SNAPSHOT

JUNIOR SENIORYOUTH MASTERS

33% 29% 15% 23%

TOTAL PARTICIPATION

94,917

REGIONAL

68%METRO32%12,160

STATE CHAMPIONSHIPS

1,192INDIGENOUS

4,841MULTICULTURAL

4,841ALL ABILITIES

27,245CLUB PARTICIPATION

10,021INDOOR HOCKEY

2,720SOCIAL HOCKEY

60%40%

VOLUNTEERS

5,914

636STATE TEAMS

AGE SPREAD

2,230CAMPS/ CLINICS

34,012SCHOOLS


WHAT MAKES US UNIQUE?

8,000new players

annually

Hockey has a

THRIVINGmasters

competition

Hockey has

19,000players

returning annually

5,000households with 2 or more people playing hockey

totaling

12,000players

7/10people new to hockey were introduced by friends or

family

4,841One or both

parents born overseas

1,978players were

born overseas1,192Aboriginal or Torres Strait

Islander

70%Regional

Participation

Women’s masters

120 Teams 1,920 Athletes

Men’s masters

99 Teams 1,584 Athletes

Game for life

4yrs to 83yrs

Most gender balanced team

sport in Australia

60% FemaleParticipation

10,500players have

played for

10+ years

5,400players have

played for

25+ years

Hockey brings in

Hockey is a game for ALL, regardless of age, gender or nationality. The map opposite highlights in BLUE the 90 different countries of birth our members represent. Underscoring Hockey as a sport that truly celebrates diversity.


ONCE IN A LIFETIME OPPORTUNITY

N E W T V D E A L - N E W C O N T E N T - N E W L E A G U E - N E W T E A M S

GROW PARTICIPATION

GROW PARTNERS

GROW FANBASE

INCREASE REGISTERED PLAYERS INCREASE REVENUE

SELL CLUB MEMBERSHIP INCREASE REVENUE

INCREASE STAKEHOLDERS INCREASE REVENUE

INVEST AND MARKET OVER FIVE YEARS TO

5YEARBROADCAST

DEAL

$20 MILLIONPRIVATE & GOVERNMENTINVESTment OVER NEXT 2 YEARS

LIKE WE’VEVITAL DATA INSIGHTS

IN NSW IN HOCKEY FACILITIES

NEVER HAD BEFORE

2024

2019

2020

2021

2022

2023


KAYO STREAMING COMMUNICATIONS FANS- 40,000 DATABASE- 21,700 SOCIAL MEDIA AUDIENCE- 1.1M WEBSITE VIEWS ANNUALLY

- 60% FEMALE- 70% REGIONAL- 50% UNDER 18

- LIVE & ON-DEMAND- HD QUALITY- 2.3 MILLION FANS

Seven Women’s Teams

Seven Men’s Teams

Grassroots Hockey Links

Games In All Capital Cities

Family Orientated Sport

NEW LEAGUE - NEW TEAM

NSW Pride are one of seven new club identities fromAustralia’s major cities who will participate in the inaugural Hockey One League, unifying the state’s male and female teams under the same club name.

The NSW Pride will host three home-and-away matches at the Sydney Olympic Park Hockey Centre – nicknamed “The Lion’s Den” - with our male and female teams always playing double-headers, in a major win for fans.

The team’s colours and logo are predominantley inspired by the NSW flag, while the name Pride evokes a feeling of community, strength and fierceness.

NSW PRIDEHockey One is Australia’s newest national sporting league featuring the best players – men and women – competing for city teams in entertaining games played across Australia.

Loud, bold and fast, the League runs over a seven-week period after the AFL finishes and before the cricket starts. The League showcases the best of the best with players including our Kookaburras and Hockeyroos.

In exciting news for hockey fans, Kayo Sports, Australia’s multi-sport streaming service will broadcast every home-and-away game around the country, with the finals televised live on FOX SPORTS.

HOCKEY ONE

NEW LEAGUE – NEW TEAM


VISIONTo be the sport of choice for families in NSW

MISSIONTo foster an environment that delivers a valued and lifelong hockey experience for the benefit of NSW families, including a high performance pathway

GOVERN

The game of Hockey in NSW

Maximise usage of Revolutionise to optimize the governance framework across Hockey NSW and its affiliates

GROW Participation, partners & fans

Invest, market and build the profile of hockey in order to enhance the affordability and accessibility of the game

DEVELOPPlayers, coaches & officials

Provide development opportunities for players, coaches, umpires and officials that enhance engagement, build competence levels and boost enjoyment

RESPECT INNOVATION EXCELLENCE INCLUSIVENESS PROFESSIONALISM

OUR VALUES

WHAT DO WE DO?

HOCKEY NSW OBJECTIVES


MEDIA AND COMMS INSIGHT

HNSW to drop page content in



2018PARTICIPATION SURVEY

14% 76%LOST

3,775 responded to this survey

7People new to hockey have a family member playing or were introduced through a friend.

outof 10

Players returning came back for THREE MAIN REASONS

1 in 2 said reducing cost or providing a family discount

would get more people playing

FITNESSFUN SOCIAL

When asked if they’d be returningto hockey in 2019

TOP 2Reasons for not playing hockey in 2018

1. PREGNANCY

2. RELOCATED

YES

UNDECIDED

29%

45%

SATISFIED with the recent hockey year



88%RETURN

96%NEW

TOP 2Things to encourage people back to hockey

1. NOTHING

2. REDUCE COST

LOST PLAYERS

NO 26%

NEW PLAYERS

YES - 76% NO- 5%UNDECIDED - 19%WILL YOU RETURN NEXT SEASON?

TOP 4FUN

FITNESS

1

3

LEARN / IMPROVE

SOCIALISE

2

4

Reasons why new players took up hockey

52%

49%

33%

Returning to hockey after a break

Only took a 1-2year break

Took a break due tochange in circumstance

RETURNING PLAYERS

YES- 81% NO- 4%UNDECIDED - 15%WILL YOU RETURN NEXT SEASON?

Years spent playing hockey

1-2 - 12%3-4 - 17%

5 -10 - 24%11+ - 47%

Number of years spent playing hockey before stopping

1-2 - 27%3-4 - 11%

5 -10 - 19%11+ - 43%

0-17YEARS

Were signifgantly more likely to not play hockey due to loss of interest and scheduling

18-25 YEARS

Were signifgantly more likely to not play hockey due to change incircumstance

35+YEARS

Were signifgantly more likely to not play hockey due to medical issues or age

The RevolutioniseSport system has allowed us to access industry leading participation data and member demographics.

We partnered with RevolutioniseSport to provide a cloud based sports management platform to help effectively manage hockey in NSW.

We have access to real-time insights, ensuring we remain nimble and responsive to changes in community and member sentiment.

Our digital technologies allow us to have deep and meaningful engagement& interactions with our

members.

Our decision-making is now underpinned by evidence-based data rather than speculation.

We are using our data to create localised insights

and analytics to arm our volunteers with the knowledge to support local decision making.

UNDERSTANDING OUR COMMUNITY

MEMBERSHIP SNAPSHOT

HNSW to drop page content in



New

Returning

Lost

7875

19361

8658

Churn 32%

PREMIERS PRIORITIES - TACKLING CHILDHOOD OBESITY

ILLAWARRA

SOUTH EAST & TABLELANDS

CENTRAL COAST

HUNTERCENTRAL WEST & ORANA

NEW ENGLAND & NORTH WEST

RIVERINA MURRAY

NORTH COAST

1134 1009

1177

639

230

678

481

333

CENTRAL CITY 150WESTERN CITY 825EASTERN CITY 390NORTH DISTRICT 1068SOUTH DISTRICT 374

TOTAL ACTIVE KIDS VOUCHERS USED FOR HOCKEY

10,005

ACTIVE KIDS AND BORN OVERSEAS

ACTIVE KIDS & 1 OR BOTH PARENTS BORN OVERSEAS

1755

ACTIVE KIDS & IDENTIFIED INDIGENOUS

535

ACTIVE KIDS & IDENTIFIED DISABILITY

147

4821ACTIVE KIDS

& FEMALE

78%OF TOTAL JUNIORPARTICIPANTS USED AN ACTIVE KIDS VOUCHER

REDEEMED AMOUNT

LOCATIONS

310

APPROVED PROVIDERS

295

978.16K

410

31%

30%

4%

28%

2%

22%

25%

45%

29%

16%

2%

104%

10%

25%

11%

100%74%

13%

7%19%

NSW GOVERNMENT SAVES HOCKEY FAMILIES

$1,000,000

FOR KIDS WEEK

TAKE THEPLEDGE

NO RESPECT • NO OFFICIALS • NO GAME

RESPECT FOR OFFICIALS


HOW WE ARE MAKING A DIFFERENCE

FOR KIDS WEEK

TAKE THEPLEDGE




HOW WE ARE MAKING A DIFFERENCE

FOR KIDS WEEK

TAKE THEPLEDGE




STATE CHAMPIONSHIPS – REAPING THE REWARDS

Event Fields Teams Attendees Economic Value

Field

Regional Challenge 3 Synthetic Turfs 90 3240 $2.274,480

U18 Boys State Championship 3 Synthetic Turfs 29 1392 $997,184

U18 Girls State Championship 3 Synthetic Turfs 30 960 $1,010,880

U15 Boys State Championship 2 Synthetic Turfs 30 1440 $1,010,880

Open Men’s State Championship 3 Synthetic Turfs 27 1080 $758,160

Open Women’s State Championship 3 Synthetic Turfs 26 1040 $730,080



U13 boys State Championship 2 Synthetic Turfs 36 1728 $1,123,056

Women’s Masters Half-State North 3 Synthetic Turfs 60 1680 $1,179,360

Women’s Masters Half-State South 3 Synthetic Turfs 60 1680 $1,179,360Indoor

U15 Boys & Girls 59 2478 $1,739,556

U21/Open Men 24 840 $589,680

U21/Open Women 24 840 $589,680

U13 Boys & Girls 61 2562 $1,798,524

U18 Girls 26 910 $638,820

U18 Boys 24 9840 $589.680

Men’s Masters 20 560 $393,120

Women’s Masters 40 1120 $786,240

EVENTS19

TOTAL ECONOMIC VALUE ANNUALLY$20,019,636

28,000ATTENDEESTEAMS

742


OUR PATHWAY TO SUCCESS

Centre of Development + Regional Challenge Athlete Acceleration Program

NSW State TeamsState Championships

3 Days90 Teams

900 Participants180Officials

2160Spectators

$2,274,480Economic Value Annually

LARGEST EVENT IN HOCKEY NSW CALENDAR

17 Locations140 Athletes

80 Training Sessions

4Two DayCamps

304TrainingHours

Total

13Calendar Events

872 114 Volunteers

NSW State Team Victories in 2019

57 TeamsRepresentativePlayers

21Hours of Coaching

16-18Age Range of Athletes

17 Locations

28,000Attendees

$20,019,636

19Championship Events

430 Volunteers

Economic Value Annually

742Teams

19 9 11

METRO

11

GRIFFITH

REGIONAL

WAGGA WAGGA

BEGA

DUBBO

MOLONG

PARKES

COWRABATHURST

LITHGOW

ORANGE

MUDGEE

GOULBURN

SOUTHERN HIGHLANDS

TAMWORTH

ARMIDALE

INVERELL GRAFTON

LISMOREBALLINA

COFFSHARBOUR

PORTMACQUARIE

TAREESCONE

MAITLANDCESSNOCK

NELSON BAYNEWCASTLE

WYONG

WOLLONGONGUNANDERRA

ALBION/CROOM RDNORTH NOWRA

KEY

NEPEAN

NARELLAN

MOOREBANKSYLVANIA

BANKSTOWN

BOX HILL

PENNANT HILLS

PARRAMATTALIDCOMBE

KURING-GAI

BARRA BRUI

RYDE

NARRABEEN

MANLY

OLYMPIC PARKCONCORDGLEBE

DACEYVILLEKYEEMAGH

GREEN HILLS

1

2

1

2 12

1

223

2

1 11 1

11 3

1

3

2

13

1 2

2 1

2

3

3

2

12

2

1

1 1

2122

111

11

21

1

23

1

Number ofexisting fields

New Facility ConfirmedGriffith 1

Existing Facility Requiring Upgrade

Goulburn (Confirmed)OrangeAlbion/Croom Rd

222

Facility RequiredSconeNelson BayMudgee

111

CowraUnanderra

11

Bega 1

New Facility ConfirmedBarra BruiBox Hill

12

Existing Facility Requiring Upgrade

Daceyville

Kyeemagh 1

Facility RequiredNarrabeenManlyRyde

122

ParramattaGlebe

11

Young 1

YOUNG1

2

3

2

1

1

Blacktown 2

2BLACKTOWN

Coffs Harbour

1

1

Parkes 2

New Facility

New Facility

New Facility

New Facility4

UnanderraHockey Stadium

Develop Third Synthetic Hockey Field9

Mudgee

Scone

Cowra

Bega Valley

ManlyNew Facilites

1

Ryde Hockey FieldsNew Facility

11

GlebeNew Facility

2

ParramattaNew Facility

10

6

13

14

Blacktown

Albion/Croom Rd 7

3New Facilies

Upgrade of Pitches

LOCATION KEYRegional

Metro

Parkes 5Upgrade Facility

Coffs Harbour 8New Facility

Narrabeen 12New Facily


NOTES

57423 hnsw the hockey revolution booklet

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