2014 National Fodder Conference

5&6 August Adelaide Convention Centre

Australian Fodder Industry Association

www.afia.org.auph.03 9530 2199

Sponsorship Opportunities

The Australian Fodder Industry Association

(AFIA) is the peak body for the Australian

fodder industry, covering all sectors of the

supply chain from the paddock to the end

user. Since AFIA was established in 1996

our network has helped the fodder industry

to grow through sharing information,

assisting trade, and promoting research

and development. We also work closely

with government regulators to ensure our

members have a favourable environment to

do business in.

Each year AFIA hosts the National Fodder

Conference, attracting over 250 industry

stakeholders from around Australia. The

2014 National Fodder Conference will

be held on 5 – 6 August, at the Adelaide

Convention Centre, South Australia.

This brochure details some of the

opportunities for you to be involved in at the

2014 National Fodder Conference.

The 2014 National Fodder ConferenceThis Conference is AFIA’s chance to showcase the Australian fodder industry and bring together the key individuals and businesses that make up this industry. If your customers are involved in the fodder industry you won’t be disappointed in this unique single industry focussed event.

The program for this two day event has a focus on quality Australian and International speakers and also encourages plenty of delegate interaction with exhibitors and sponsors. Our social functions, the Welcome Cocktail Function and the Annual Conference Dinner are great ways to mingle with your clients in a relaxed environment.

The conference offers trade and machinery display facilities where you can showcase your company. To ensure the best exposure to delegates meals are served in this trade display area, during the plenary session breaks.

Where is the National Fodder Conference?Situated on the banks of the river Torrens in Adelaide’s picturesque city centre, the Adelaide Convention Centre offers world class facilities and excellent service. As the location for the 2014 National Fodder Conference you will be assured that everything you need is at your fingertips, giving you more time to focus on catching up with clients and forming new industry relationships.

“The networking is great. I really look forward to catching up with people and also meeting new fodder industry people at the National Fodder Conference” – 2013 National Fodder Conference Delegate

Australian Fodder Industry Association

Who will be there? The delegates at the National Fodder Conference are dedicated to the fodder industry, and accordingly are an ideal audience to market your company’s products and services. It’s also the ideal platform to launch new products and technologies direct to a captive audience of fodder industry professionals.

Past conferences have seen attendances remain consistent at 200 – 250 delegates. Attendees are involved in the fodder industry all over Australia and include:

• Hay & Silage Growers & Contractors

• Hay Exporters

• Domestic fodder traders

• Fodder transporters

• End Users (dairy and beef)

• Researchers

Why become a Sponsor? The National Fodder Conference has a range of sponsorship packages to suit your needs as well as the opportunity to purchase a trade display. If your organisation has a focus in the Australian fodder industry and you would like to:

• Increase your brand awareness through positive exposure at an upbeat and well run fodder industry focused event.

• Strengthen your relationships in the fodder industry.

• Market your brand to a tailored audience of fodder industry professionals.

• Gain direct customer feedback from some of the biggest hay and silage professionals in the industry

Then the National Fodder Conference hosted by AFIA is an event not to be missed!

What are the benefits of being involved?Our sponsorship program has been carefully designed to benefit your organisation by gaining unbeatable exposure to your key target market in the fodder industry. Some of the key benefits that sponsors and exhibitors receive include:

• Exposure to an audience that is 100% fodder industry focused business owners and operators. These delegates come from all over Australia and are the leading professionals in the fodder industry. They attend the National Fodder Conference to learn about the right products and services to suit their needs. These delegates are known to buy at our conference.

• Take advantage of our media and communications campaign in the lead up to the event.

• Sponsor a component of the National Fodder Conference and you will increase your exposure in the lead up to the conference and/or throughout the event.

• Host a trade display and your booth will be situated in the same space that all meals are served during plenary breaks.

• Have your products and machinery on display throughout the event. So you can show your customers then and there.

• Take advantage of many opportunities to network with delegates during meal breaks and at our social functions; The Welcome Cocktail Function and The Annual Conference Dinner.

Sponsorship applications:We look forward to receiving your application for a sponsorship opportunity at the 2014 National Fodder Conference, hosted by AFIA. All written applications will be reviewed by the event organising committee following the closure of applications. Applications due 5pm Friday 7 March, 2014.

“This is the only event in Australia that brings together people who are serious about the fodder industry. It’s a great place to do business.”– 2013 National Fodder Conference Exhibitor

2014 AFIA Corporate Sponsorship Packages

Sponsorship Benefits Gold$16,000

Silver$9,000

Bronze$3,800

GENERAL

Recognition as sponsor on AFIA website Yes Yes Yes

Recognition as sponsor at AFIA events and in AFIA publications Yes Yes Yes

Complimentary membership of AFIA Yes Yes Yes

Invitation to attend AFIA grower updates and industry events (Note additional costs may be included for some events)

Yes Yes Yes

Voting right for one nominated member Yes Yes Yes

ANNUAL CONFERENCE

Conference trade display (3m x 2m inc light, power and basic signage)

Yes x 2 Yes x 1

Special sponsor rate of

$1,850 save %47

Conference registration Yes x 4 Yes x 2 Yes x 1

Conference session chair (opportunity to chair one full session during the plenary)

Yes No No

Conference satchel insert Yes Yes Yes

CONFERENCE OPTIONAL EXTRAS Available to sponsors

Major Conference Sponsor – $15,000 (1 only) Yes Yes Yes

Welcome Function Sponsor – $5,000 (1 only) Yes Yes Yes

Annual Dinner Sponsor – $5,000 and provide dinner entertainment (1 only)

Yes Yes Yes

Product Launch at conference plenary session – $7,500 (2 available) Yes Yes No

ADVERTISING

Colour ad in Focus on Fodder (AFIA’s Seasonal Publication) Full page Half page No

Colour ad (width) in AFIA Calendar Full page Half page No

Mail out of product information sheet/flyer to AFIA database

Yes

(1 x per year at cost)

Yes

(1 x per year at cost)

No

Please note that the above table outlines the AFIA standard packages offered to our sponsors. However the AFIA board is open to developing tailored sponsorship/partnership packages that deliver value and benefit to the organisation. If you have an idea for a tailored package that you feel will benefit both AFIA and your organisation, or would like to discuss the sponsorship packages listed above please contact Darren Keating, AFIA Executive Officer at darren@afia.org.au or 03 93502199

Group A Sponsorship Opportunities Expressions of Interest close 5.00pm Friday 7 March, 2014

Major Conference Sponsor $15,000 • Recognition as major conference sponsor including

conference proceedings cover and advertising

• Fifteen minute speaking opportunity

• Theming of registration area with product and banners

• Exclusive company signage on stage

• Exclusive company branding on screen during breaks for duration of plenary sessions.

• Acknowledgement during conference session

• Two 3m x 2m trade display booths

• Complimentary registration for four delegates

• Full page, colour advertisement in conference proceedings

• Satchel insert

Welcome Function Sponsor $5,000 • Exclusive signage at the venue (Pull up banners only)

• Five minute address at the function

• One 3m x 2m trade display booth

• Complimentary conference registration for one delegate

• Full page, mono advertisement in conference proceedings

• Logo on conference proceedings

• Satchel insert

Annual Dinner Sponsor $5,000 Sponsor to provide entertainment. Anticipate 250 – 300 guests.

• Exclusive signage at the annual dinner,

• Five minute company promotion opportunity during the dinner

• One 3m x 2m trade display booth

• Complimentary conference registration for one delegate

• Full page, mono advertisement in conference proceedings

• Logo on conference proceedings

• Satchel insert

Product Launch Presentation$7,500 (2 x only)• Opportunity to launch your new product during the

plenary sessions (5 – 10 minute presentation)

“National Fodder Conference delegates are known to buy at our conference”– AFIA Chair Ann Collins

Group B Sponsorship Opportunities Applications close 5.00pm Friday 20 June, 2014

Trade Display Non-Sponsor Price $3,500 • Trade booth (3m x 2m inc light and power)

• Complimentary registration for one delegate

• Satchel insert

Trade display – AFIA Sponsor Price$1,850• Trade booth (3m x 2m inc light and power)

• Complimentary registration for one delegate

• Satchel insert

• Optional outdoor machinery display available – please contact Pru (pru@afia.org.au or 03 9530 2199 for more information

Machinery Display (Inside – Limited places available)$750 (Inside only)• Your machinery on display inside the Convention Centre

adjacent to the trade display area

• 2 minute overview of your equipment during the machinery display session of the Conference plenary

Delegate Satchels (1x only – first to respond)$3,000 • Your company logo exclusively displayed on delegate

satchels

• Satchel insert

Name Badges (1 x only – first to respond)$2,500 Your company logo (full colour) prominently and exclusively displayed on all delegate name badges.

Workshop Sponsor (1 x only)This year AFIA will again be running the popular pre-conference workshops on Monday 4 August. Workshops run for 1.5 hours each, including afternoon tea. 40 – 50 delegates are expected to attend.

$1,500• Brand recognition on all promotional material in the lead

up to the two workshops

• Exclusive signage material on display in the workshop venue

• Have input to the planning prior to the workshops

2014 National Fodder Conference

Application FormComplete and return to AFIA, Suite 3.01, 620 St Kilda Rd, Melbourne, Vic 3004 Fax: 03 9510 7558. Email: pru@afia.org.au

Company Contact

Address

Telephone Email

1. Premium Sponsorship Opportunities – Contestable (Expressions of interest close 5.00pm Friday 7 March, 2014)

Cost (inc GST)

Amount Owing

Major Conference Sponsorship $15,000Product Launch Presentation $7,500Welcome Function Sponsorship $5,000Annual Dinner Sponsorship $5,000

2. Conference Sponsorship Opportunities (Applications close 5.00pm Friday 20 June, 2014)

Cost (inc GST)

Amount Owing

Trade Display Booking (Non Sponsor Rate) $3,500Trade Display Booking (Sponsor Rate) $1,850Machinery Display Inside (Limited places available) $750Name Badge Sponsorship (one only, first to respond) $2,500Delegate Satchel Sponsorship (one only, first to respond) $3,000Workshop Sponsorship (one only, first to respond) $1,500

3. Additional delegates (If you are sending additional delegates, a separate registration form will be required which will be sent to you on request)

Cost (inc GST)

Amount Owing

Please note the number of additional delegates that will be attending from your organisation

Full conference registration (inc Welcome Drinks & Conference Dinner – EARLY BIRD Rate $680Day Registration Tues or Wed $255Partner Registration (must be spouse of full registration) $390Gen Ag Registration (must be under 25 OR a full time student in a relevant ag related field) $390Welcome Drinks only $75Conference Dinner only $125

TOTAL

4. Trade Display RequirementsPlease do not allocate space adjacent to the following companies:1.2.3.Please send me further information on outdoor machinery displays:Yes / No (Please circle)

5. Payment detailsTax Invoice for GST Purposes – ABN 12 131 678 727

I enclose cheque (payable to AFIA). Cheques must be in Australian currency and drawn on an Australian bank.

EFT (BSB: 083 663 Account: 82684 7267 Name: AFIA Ltd). Please ensure company name is included in the remittance.

Please charge this amount to my credit card (please note NO Diners or AMEX cards): Visa Mastercard

Total Amount $

Card No. Expiry Date

Signature Cardholders Name

Australian Fodder Industry Association

Australian Fodder Industry Association

visit afia.org.au for more information or contact the office on 03 9530 2199