5404 acer holiday csamplifi.wiredinsider.com/wp-content/uploads/2014/01/wired_acer_cs.… · greg...

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ADVERTISEMENT 100-CHARACTER SELF SUMMARY: “I can assemble a computer and tackle smartphone malfunctions, but my style is still impeccable.” 100-CHARACTER SELF SUMMARY: “Staying an insatiable culture vulture means balancing my capital with my interests.” In an effort to make the Acer Ultrabook part of the WIRED community’s consideration set, three WIRED Insider personalities were used to showcase the ways in which the Ultrabook was the perfect fit for each personality. MEDIA MIX PRINT: WIRED developed a custom 4-page gatefold highlighting a 100-character self-summary of each WIRED Insider personality, what he or she was looking for in a laptop, and how the Ultrabook delivered. DIGITAL: A complementary custom expandable ad unit was developed for rotation on WIRED.com, allowing WIRED’s online community to explore the content. ACER Reinventing the Holiday Checklist ADVERTISEMENT THE MULTITALENTED ULTRABOOK Stylish design, super-speed processing, and an attractive price point make the Acer Aspire S3 Ultrabook™ the laptop ready to navigate 2012. With all the performance and battery life of conventional “brick” predecessors, this lightweight wonder is amped to keep up with the IT Girl, Culturazzi, and Maker on your list. WOULDN’T IT BE EASIER IF THERE WAS ONE GIFT THAT EVERYONE WANTED, BUT STILL SEEMED PERSONAL? The new Acer Aspire S3 Ultrabook, powered by Intel, is not just a one-size-fits-all solution, but rather a new breed of laptop which contours to fit different lifestyles perfectly—no matter how varied your social network is. Check out why this hip new computing tool is what discerning WIRED Insiders want for the holidays. ‹‹ READ WHAT THE INSIDERS THINK ‹‹ IT GIRL DESIGN ADDICT CULTURAZZI BUDGET SAVVY MAKER SPEED FIEND Acer recommends Windows 7. ULTRABOOK REINVENTS THE HOLIDAY CHECKLIST

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Page 1: 5404 Acer Holiday CSamplifi.wiredinsider.com/wp-content/uploads/2014/01/WIRED_Acer_CS.… · Greg Mortensen/Greg Mortensen None Helvetica Neue (65 Medium, 55 Roman) ... *Acer Green

Greg Mortensen/Greg Mortensen

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L Shaped gatefold ad

Wired Mag

10-7-2011 4:08 PM

Job No.:

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PRODUCTION NOTES

Please examine these publication materials carefully. Any questions regarding the materials, please contact Erik Welch at (415) 217-2809

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Studio Manager

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It’s not what you think.It’s better.The new Aspire S3 Ultrabook™.

13.3" LED screen.

Instant On*. Instant Connect.

2nd gen Intel® Core™ i5 processor.

Starting at just

$899.

Actual size. Amazing but true.

Acer recommends Windows® 7Ultrabook is a trademark of Intel Corporation in the U.S. and/or other countries. *Acer Green Instant On enables the notebook to fast resume in less than 2 seconds. Time based on Microsoft standard applications opened. © 2011 Acer America Corporation. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners.

us.acer.com/ultrabook

Full Unit 11”w

L: 10.75”w (Rt. only) x 10.125”hT: 11”w x 10.875”hB: 11.125”w (Rt. only) x 11.125”h

Gate Page 7.25”w

L: 7”w (Rt. only) x 5.125”h (Bottom only)T: 7.25”w x 5.375”hB: 7.375”w (Rt. only) x 5.5”h (Bottom only)

L: N/A w x 10.375”hT: 3.75”w x 10.875”hB: N/A x 11.125”h

5.375”h

10.875”h

Half Anchor Page 3.75”w Half Anchor Page 3.75”w

Ultrabook is a trademark of Intel Corporation in the U.S. and/or other countries. *Acer Green Instant On enables the notebook to fast resume in less than 2 seconds. Time based on Microsoft standard applications opened. © 2011 Acer America Corporation. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners.

D18687_1a_Better_Gate.indd10.10.11133 L/SHP

C18687x02D_300ucr.tif

advertisement advertisement

CulTuraZZibudgET savvy

HoW THE ulTrabook™ dElivErs:

sporting an ultra-thin design (just 2/3 of an inch thick) featuring a 13.3 inch screen, this laptop is engineered for mobility with great battery life.

100-CHaraCTEr sElf suMMary:

“i’m a gearhead with an eco-conscious heart who can customize anything from my car to a solar-powered holiday light display.”

WHaT HE WanTs:

innovation moves fast and a modern engineer needs to work at the pace of high-speed internet.

HoW THE ulTrabook™ dElivErs:

the 2nd generation intel Core i5 is the key enabler of this machine delivering adaptive processing power, along with sharp, rich visuals.

100-CHaraCTEr sElf suMMary:

“i can assemble a computer and tackle smartphone malfunctions, but my style is still impeccable.”

WHaT sHE WanTs:

Good design is where form meets function. tech should be pretty, but it should still work.

iT girldEsign addiCT

MakErspEEd fiEnd

100-CHaraCTEr sElf suMMary:

“staying an insatiable culture vulture means balancing my capital with my interests.”

WHaT HE WanTs:

Gear needs to be trendy and fine tuned for being constantly on the go. it needs to enable up-to-the-minute creativity and seamless connectivity to friends and news.

HoW THE ulTrabook™ dElivErs:

For just a few bucks more than a tablet, the fully configured computer provides a full-size keyboard and the capability to run mainstream productivity applications.

lEarn MorE abouT THE ulTrabook’s nExT-CHapTEr fEaTurEs aT aCEr.CoM.

the Ultrabook also features incredible responsiveness with quick ssd storage, instant On, and instant Connect/resume capabilities.

noT by THE book CoMpuTing

In an e� ort to make the Acer Ultrabook part of the WIRED community’s consideration set, three WIRED Insider personalities were used to showcase the ways in which the Ultrabook was the perfect fi t for each personality.

MEDIA MIXPRINT: WIRED developed a custom 4-page gatefold highlighting a 100-character self-summary of each WIRED Insider personality, what he or she was looking for in a laptop, and how the Ultrabook delivered.

DIGITAL: A complementary custom expandable ad unit was developed for rotation on WIRED.com, allowing WIRED’s online community to explore the content.

ACERReinventing the Holiday Checklist

advertisement

100-sElf su

“i can assemble a computer and tackle smartphone malfunctions, but my style is still impeccable.”

advertisement

100-sElf su

“staying an insatiable culture vulture means balancing my capital with my interests.”

advertisement

THE MulTiTalEnTEd ulTrabook™

Stylish design, super-speed processing, and an attractive price point make the Acer Aspire S3 Ultrabook™ the laptop ready to navigate 2012. With all the performance and battery life of conventional “brick” predecessors, this lightweight wonder is amped to keep up with the IT Girl, Culturazzi, and Maker on your list.

Wouldn’T iT bE EasiEr if THErE Was onE gifT THaT EvEryonE WanTEd, buT sTill sEEMEd pErsonal? the new acer aspire s3 Ultrabook,™ powered by intel, is not just a one-size-fits-all solution, but rather a new breed of laptop which contours to fit different lifestyles perfectly—no matter how varied your social network is. Check out why this hip new computing tool is what discerning Wired insiders want for the holidays.

‹‹ rEad WHaT THE insidErs THink ‹‹

iT girl dEsign addiCT

CulTuraZZi budgET savvy

MakErspEEd fiEnd

Acer recommends Windows 7.

ulTrabook™

rEinvEnTs THE Holiday CHECklisT