vestergaard & mortensen: the media mixer
DESCRIPTION
Presentation at NODEM 2010TRANSCRIPT
The Media Mixer:User Creativity through Production, Deconstruction and Reconstruction of Digital Media Content
Christian Hviid MortensenPhD fellow, Curator, The Media Museum Vitus VestergaardPhD fellow, DREAM, University of Southern Denmark
Overview
Remix? Remix Culture?
• a crosscultural trans-media phenomenon
• collage, montage, parody, imitation, sampling, reinterpretation etc...
Remixing is not a new phenomenon
• Panchatantra , India 4th century BC• ...• ...• ...• Hip hop music and beyond!
Sampling, remixing and mash-up music
• Coolio (1997) C U when U get there• Mash-up madness: Girl Talk
Remix
• Remix / Mashup• A derivative work• One transformed work, or…• ...several works mashed together• E.g. a collage
RW-culture
• RO: Read-Only• RW: Read-Write
• RW-culture doesn’t require digital media, but…
• …digital media and the web makes RW-culture and remixing easy!
Hardworking George
Der Untergang parodies
• An Internet meme• Extremely popular• Millions of views
Remixing as a cultural practice
• Museums are part of society• Museums could (or should?) reflect
what is happening in society• Remixing is a significant cultural
practice
Header
Text
Header
Text
… and one RW-example
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The RW-museum
Our notion: The RW-museum
…over to Christian ;-)
The Media Mixer
The Media Mixer
Studio Activities:• The Hot Seat.• Chromakey Studio.• The Soundbox.
A (Re-) Mixer Station
A Hot Spot Area.
Goals & Means
GOALS:• Reach and engage a new younger audience.• Facilitate a more reflective perspective on
media.• Inspire to take (inter-)active part in RW-culture.
MEANS:• Provide unique resources on-site.• Provide situated experiences of both front
stage and backstage aspects of media.
The Hot Seat
• Activity: Virtual interview• Experience: Answering coherent on
live TV is not as easy as it seems!• Outcome: Understanding different
styles of interview and the importance of giving a quick and concise answer.
Header
text
Chromakey Studio
• Acitivity: “Live” reporting.• Experience: The chromakey illusion
and Framing is everything!• Outcome: Understanding the power
of narrative framing.
The Mixer
• Activity: Remixing and sharing productions.
• Experience: The editor has the last word!
• Outcome: Understanding the power of editing.
The SoundBox
• Acitivity: Foley sound production• Experience: There are no “right” way
to make sound. And sound in media is different from real world sound!
• Outcome: Understanding the role of sound in audiovisual media
The Word is Yours
• Comment on a current topic or question
• Small exhibit on the topic• Topic should be a bit provocative or
perhaps a dilemma• RW-museum; strong incitements to
write ;-)
The provocative display
The Word is yours
• Statements related to the topic• Meta debate• Graffiti• Errors.
Learning in the Media Mixer
• Experiental learning• Discovery Learning & Constructivist
Learning (Hein)• Scaffolding devices
Challenges
Challenges:Copyright
• No concept of ‘fair use’ in Danish law.• We do not provide commercial content.• We do provide access to material on
the web.• We cannot stop the users from
remixing with copyrighted material.• We will remove any productions
infringing copyright.
Challenges: Organizational
EXTERNAL:• Disadvantage when dealing with
subcontractors.• Coordinating diverse specialties.
INTERNAL:• Entrenched notions of the museum-user
relationship.• Loss of professional authority?
• Compartmentalization
Do’s and Don’ts
Do’s and Don’ts
DO:• Make a detailed description of every installation and how it
functions before engaging with subcontractors. Early technical proof-of-concept is important.
• An iterative design process + early technical installation on site• Concentrate on what you are good at. Outsource the rest.• Seek expert advice in evaluating subcontractor deliverances.• Uphold all your promises on time.
DON’T:• Make too tight time schedules. Make space for extensive (user)
tests on site.• Take subcontractor assurances at face value. Demand proof of
progress. • Be Mr. Nice Guy.
Perspectives & Discussion
• Cultural references are essential for remix culture.
• Museum collections are treasure troves for remixers!
• Copyright: We are convinced that time is working with us, not against us
Thanks!
Thanks for listening
Time for question, comments and discussion.